Maximizing ROI: Allocating Funds in Marketing Strategy | Charley T | Disrupter School
05/15/23 • 54 min
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.
Connect with Charley: https://www.linkedin.com/in/charleytichenoriv/
Check out Disrupter School: https://www.disrupterschool.com/
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter - https://twitter.com/triplewhale
Follow Ash on Twitter - https://twitter.com/ashvinmelwani
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Monday at 9AM EST 👋
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.
Connect with Charley: https://www.linkedin.com/in/charleytichenoriv/
Check out Disrupter School: https://www.disrupterschool.com/
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter - https://twitter.com/triplewhale
Follow Ash on Twitter - https://twitter.com/ashvinmelwani
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Monday at 9AM EST 👋
Previous Episode
Cutting Costs with AI Tools: The Future of Marketing? | Nick Shackelford | Konstant Kreative
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
In this episode of Adspend, Nick Shackelford, Co-Founder and CRO at Konstant Kreative, joins the show to discuss the impact of AI on the marketing industry and the future of agency work. They also cover topics such as managing ad campaign crises, navigating event sponsorship, and the need for creative strategist assistance. Listen in to gain insights on the potential of AI tools, the limits of current capabilities, and the balance between efficiency and humanity in the workplace.
Connect with Nick: https://twitter.com/iamshackelford
Check out Konstant Kreative: https://konstantkreative.com/
Check out Agency Algorithm: https://podcasts.apple.com/us/podcast/agency-algorithm/id1675098676
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter - https://twitter.com/triplewhale
Follow Ash on Twitter - https://twitter.com/ashvinmelwani
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Monday at 9AM EST 👋
Next Episode
AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
In this episode of Adspend, we have Dan Pantelo, the founder of Marpipe, joining us to discuss strategies for maximizing advertising success. From dynamic product ads to proper feed setup, Dan shares valuable insights on leveraging Marpipe's user-friendly tools, optimizing catalog feeds, and implementing effective DPA and multivariate AB testing. Tune in to discover how to revolutionize your advertising campaigns and stay ahead in the ever-evolving world of digital marketing.
Connect with Dan: https://www.linkedin.com/in/danpantelo/
Check out Marpipe: https://www.marpipe.com/
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter - https://twitter.com/triplewhale
Follow Ash on Twitter - https://twitter.com/ashvinmelwani
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Monday at 9AM EST 👋
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