EP 19 - DTC During A Recession (What's Working), Managing Your Ad Creative, and More

08/01/22 • 48 min

Adspend with Ash Melwani and Rabah Rahil

Banger of an episode for you today. We have none other than Shane Hegde, founder of Air, on the show today.

Here's what's on the agenda:

Ash breaks down what's working now for him and the team at Obvi as we head into a recession (or are already here)

Shane walks us through how Air let's brands organize their ad creative assets in a SIMPLE, not-confusing way

Rabah says "I love that" several times

Oh. Before we forget...

Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Air on Twitter - https://twitter.com/airHQ

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Banger of an episode for you today. We have none other than Shane Hegde, founder of Air, on the show today.

Here's what's on the agenda:

Ash breaks down what's working now for him and the team at Obvi as we head into a recession (or are already here)

Shane walks us through how Air let's brands organize their ad creative assets in a SIMPLE, not-confusing way

Rabah says "I love that" several times

Oh. Before we forget...

Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Air on Twitter - https://twitter.com/airHQ

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Previous Episode

EP 18 - How To Launch & Scale Your DTC Influencer Program The RIGHT Way

Influencer programs can be overwhelming. It's also easy to waste LOTS of money on influencers that don't convert for your brand... we want you to avoid all that.

So... we brought in a special 3rd host for today's edition of Adspend. Josh Durham, founder of Aligned Growth, helps 7-8 figure brands launch and scale profitable influencer programs. And today he reveals the roadmap he uses to make it happen.

Get your notebook out!

Now if you liked this...

Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Josh on Twitter - https://twitter.com/JoshJDurham

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Next Episode

EP 20 - Should Your Ad Creative Be UGLY? (What Creative Is Working Right Now)

The ultimate debate. Pretty VS Ugly ads. On today's episode... the boys go back and forth over what's working in ecommerce paid media right now. And we have a special 3rd host joining us: the Ad Daddy (it's in his twitter bio), Barry Hott. Enjoy! :)

Oh. And before we forget...

Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Barry on Twitter - https://twitter.com/binghott

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋