Martin Filz from Pureprofile and Anastasia Lloyd-Wallis from Retail Doctor Group: The Dos and Don’ts of Loyalty Schemes | #421

In this episode of Add To Cart, we are joined by Martin Filz. CEO of Pureprofile and Anastasia Lloyd-Wallis Chief Operating Officer & Head of Insights at Retail Doctor Group. Experts in research and retail, Martin and Anastasia collected data from 1000 people across all demographics to generate ‘How To Grow Consumer Loyalty’ and they join us to share the findings. In this chat, Martin and Anastasia share what customers want from a loyalty programme, they discuss the attention economy and the Gen Z customer and critical issues of safety and privacy. Plus, we also get insights into the surprising thing that happens to loyalty as consumers get older.

Links from the episode:

Pureprofile

Retail Doctor Group

Deliver In Person (sponsored)

Shopify Plus (sponsored)

Questions answered:

• What are the most popular loyalty program types?
• What are the key incentives that drive customer loyalty?
• What are the key elements that make the execution of a loyalty program successful?

This episode was brought to you by...

Deliver In Person

Shopify Plus

About your co-hosts

Martin Filz from Pureprofile

Martin Filz is one of the most highly respected and influential leaders in global research. With more than two decades of experience as a leader across the technology, media and research sectors, Martin’s vision is to help generate and deliver more value from the world’s information. At Pureprofile, Martin leads a global team across North America, Europe and APAC to deliver rich insights into real human behaviour and to provide the “Why” behind the “What” through cutting-edge ResTech and SaaS solutions.

You can contact Martin at LinkedIn

Anastasia Lloyd-Wallis from Retail Doctor Group

Anastasia leads the Consumer Insights division of Retail Doctor Group. With a professional background as a scientific analyst and a Masters in Mathematics, Anastasia has developed a unique and proprietary approach to help retailers and FMCG brands understand their consumers and market opportunities. Anastasia combines quantitative and qualitative market research, a proprietary methodology around neurosciences, mystery shopping and retail expertise to accurately model consumer personalities, motivations and behaviours. These insights enable RDG to provide retailers and consumer brands with an accurate overview of their customer base, which in turn informs strategy and provides a framework for deployment both in Australia and internationally.

You can contact Anastasia at LinkedIn

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