Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast - 20 - IndieAd Talks: The challenges of Meta Advertising in the privacy-era | Yoav Segal

20 - IndieAd Talks: The challenges of Meta Advertising in the privacy-era | Yoav Segal

10/10/22 • 39 min

Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

#IndieadTalks with our Head of PPC Services, Yoav Segal.
In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising.
We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iOS 14.5 privacy update. How did it affect how we target audiences on Facebook/Instagram, and how did it limit the web/app-tracking possibilities? These are 2 of the questions we tried to answer and offer solutions to.
Furthermore, Yoav will give you insights into the phrase "target by ads" and why, although it sounds like an old-school marketing agenda, it can be the key to sustaining high performance in your Meta/Facebook/IG campaigns.
If you are running PPC campaigns on Meta or any other performance marketing, you cannot afford to miss this episode!
What is your experience with the recent changes in Meta advertising? Let us know on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6985501047477649408

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Previous Episode

19 - Programmatic mobile advertising in the gaming industry | Pau Quevedo

Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical side and the gaming industry.
To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a mobile DSP.
We considered the advertisers' point of view and how they should be looking at media buying, KPIs, and the difference between DSP offerings. We also discussed the technical perspective of niche DSPs and which unique features and capabilities they need to be attractive as a user-acquisition solution for the gaming industry.
Pau shared his insights on these topics and why supply path optimization (SPO) is essential. He also has a crucial tip for game developers when onboarding a new DSP.
If you're interested or responsible for revenue growth and user acquisition in the gaming industry, you're just generally curious about these kinds of digital marketing topics, this episode has really valuable insights for you. Join the discussion on LinkedIn and share your experience with us:
https://www.linkedin.com/feed/update/urn:li:activity:6982965243685576704
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Next Episode

21 - Ad fraud and the importance of ad quality in digital marketing | Yuval Shiboli

Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point of view.
For this important conversation, we invited Yuval Shiboli - Director of Product Marketing at GeoEdge - to join us in this episode.
Fraud comes in many forms and appears in many places, and the digital marketing environment is no exception - clickbait creatives and scams are the reality for many publishers and advertisers. The industry rushed to embrace programmatic advertising and, as a result, gave up control. For publishers, their website is their face, and they need to control the ads their users see.
But what can publishers do to ensure their ads' quality and their audience's safety? This you will learn in today's episode.
Furthermore, we asked a curious question; Can we learn something from how fraudsters conduct their fraud?
If you are a publisher, we are sure you will find this episode enlightening.
What is your experience with fraud? Share it with us on LinkedIn.
https://www.linkedin.com/feed/update/urn:li:activity:6988049945203253249
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech