Outdoor Advertising and the COVID-19 Battle
05/06/20 • 19 min
When you think about advertising, outdoor continues to maintain a unique way to engage business, and this business goes back to the stone age. Fast forward to #digitalboards and #programaticboards, and you find that this stone age concept has really kept pace with today's diverse #advertising platforms. This is program number 4 in our series on COVID19 and the #advertising industry. Even with fewer cars on the road, and fewer eyes on the #billboards, outdoor is still a popular choice for advertisers.
Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coaching Houston , podcast studios Houston
When you think about advertising, outdoor continues to maintain a unique way to engage business, and this business goes back to the stone age. Fast forward to #digitalboards and #programaticboards, and you find that this stone age concept has really kept pace with today's diverse #advertising platforms. This is program number 4 in our series on COVID19 and the #advertising industry. Even with fewer cars on the road, and fewer eyes on the #billboards, outdoor is still a popular choice for advertisers.
Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coaching Houston , podcast studios Houston
Previous Episode
COVID-19, So Who's Running the Advertising Agency?
Allen said he dropped by the agency last week and picked up a roll of paper towels but left the toilet paper, just in case somebody needed it. At Brivic Media their philosophy is simple, "take care of the basics and pay attention to detail". Sure, COVID19 has turned the #advertising world upside down, but when you know how to respond and have the people and resources to make it happen, this becomes a new day to overcome the bad stuff and figure out the details. Change will always happen. Learn how Brivic Media has adapted.
Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coaching Houston , podcast studios Houston
Next Episode
Larry Kelley Talks About NASC and The University of Houston Victory
Larry Kelley teaches the art of advertising, writes incredible books, lots of books, and through his efforts you will see how a passion for our industry allowed him to love the journey. Larry is a board member of AAF-Houston, and a former EVP at the mega Houston agency, FKM. We joked about the number of books he has written on advertising, that he might consider selling the series, like a set of encyclopedias. Meet Professor Larry Kelley. Class is now in session.
Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coaching Houston , podcast studios Houston
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