Season 2, Episode 11: "The Authors of Audio Branding."
In this episode, you'll hear from two experts who wrote the book on Audio Branding - called Audio Branding: Colleen Fahey, U.S. Managing Director at Sixième Son, and Larry Minsky, Professor at Columbia College Chicago, and co-authors of Audio Branding: Using Sound to Build Your Brand & Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement.
We will be discussing the evolution of what we know of as Audio Branding and what the future of multisensory marketing, including Voice Marketing, looks like for brands, along with grading some ads to see just how well the guiding principles of Audio Branding do or do not play out in reality.
Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.
11/27/24 • 48 min
Ad Infinitum - The Authors of Audio Branding
Transcript
Stew Redwine (00:00):
Hit it. Ad Infinitum is the only podcast solely focused on audio ads, advertising the creatives who make them, the strategies that shape them. The latest thinking, driving the evolution of this space. And my favorite part, a roundup of recent audio ads with analysis by yours truly to Red Wine. And each episode's guest. This is season two, episode 11 of Ad infinitum titled The Authors of Audio Branding. In this episode, we're talking to two experts who literally wrote t
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