Welcome to Season 2 of Ad Infinitum, this Episode’s title is “Sound Strategy”; discussing the importance of strategy in advertising and ranking 5 recent top spenders in audio (Pfizer, Verizon, Progressive, Apple, and AT&T) through that lens with guest Mark Pollard - podcast host and CEO of Sweathead and Author of Strategy is Your Words.
Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.
02/21/24 • 42 min
Ad Infinitum - Sound Strategy
Transcript
Stew Redwine:
Hit it. Ad Infinitum is the only podcast solely focused on audio ads, the creatives who make them, and/or the latest thinking that informs them, how the space is evolving, and my favorite part, a roundup of recent audio ads and analysis by yours truly, Stew Redwine, VP Creative at Oxford Road. And each episode's guest, welcome to season two of Ad Infinitum. This episode's title is Sound Strategy, discussing the importance of strategy and advertising. And then, we're going to b
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