In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell, Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising.
Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how congruence in audio drives listener engagement through analysis of top spenders like Progressive, T-Mobile, and The Home Depot.
Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.
10/30/24 • 43 min
Ad Infinitum - Congruent Cues
Transcript
Stew Redwine (00:00):
Hit it. Ad Infinitum is the only podcast solely focused on audio ads,
Announcer 1 (00:04):
Advertising
Stew Redwine (00:05):
The creative who make them and are the latest thinking that informs them how the space is evolving. And my favorite part, a roundup of recent audio ads and analysis by yours truly ad campaign Stu Redwine, VP Creative at Oxford Road and each episode's guest. This is season two, episode 10, titled Congruent Cues Exploring the Alchemy of
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