E111: Ruth Hartt - An Opera Singer Walks Into a Think Tank and Meets a Theory
08/10/22 • 46 min
Ben & Jay dig again into Jobs to Be Done, this time from a fascinating perspective with Ruth Hartt, Chief of Staff to the President at the Christensen Institute and creator of Culture for Hire. Ruth, a former opera singer and vocal teacher, is passionate about bringing customer-centric innovation to arts marketing. Classical music audiences have declined nearly 50% since 1997. Hear how Ruth applies Jobs to Be Done theory to help arts organizations reverse this trend and expand their notion of their audience and how reach them.
The Art of Relevance by Nina Simon
All Things Twitter:
Ruth Hartt
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
Ben & Jay dig again into Jobs to Be Done, this time from a fascinating perspective with Ruth Hartt, Chief of Staff to the President at the Christensen Institute and creator of Culture for Hire. Ruth, a former opera singer and vocal teacher, is passionate about bringing customer-centric innovation to arts marketing. Classical music audiences have declined nearly 50% since 1997. Hear how Ruth applies Jobs to Be Done theory to help arts organizations reverse this trend and expand their notion of their audience and how reach them.
The Art of Relevance by Nina Simon
All Things Twitter:
Ruth Hartt
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
Previous Episode
E110: Talking Jobs to be Done Philosophy with Scott Burleson
Ben & Jay have a fun Jobs to Be Done deep dive with Scott Burleson, Senior Vice President at the AIM Institute, a company on a mission to change B2B innovation. Scott is an expert in Outcome-Driven Innovation, with deep product management and innovation experience at John Deere and Strategyn. He is author of The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-To-Be-Done Philosophy and co-host the the Product Quest podcast.
Hear Scott talk about why he views Jobs to Be Done as a philosophy, why value propositions present us with a paradox, and his attempt to break JTBD through a dialogue about chicken wings and chicken tenders.
Alchemy - the Rory Sutherland book Scott references
All Things Twitter:
Scott Burleson (@newproductdog)
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
Next Episode
E112: Mona Baset - Translating Marketing, Technology, and Innovation
Ben & Jay reconnect with a former colleague and friend of innovation, Mona Baset, Vice President, Digital Services at Intermountain Healthcare. During her career prior to Intermountain, Mona has held a variety of leadership positions in marketing and technology at Atrium Health and Bank of America. While at Atrium Health, she participated in the very first cohort of the Innovation Engine's Catalyst Program, a hands-on design thinking course featured in Episode 35: Catalyzing an Environment of Innovation. Today, Mona leads digital engagement strategy and transformation, including the development and implementation of the digital technology road map at one of the country's leading and most respected health care systems. Hear Mona talk about her career journey, enhancing the health care consumer experience, and the importance of design thinking in her approach.
All Things Twitter:
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
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