E110: Talking Jobs to be Done Philosophy with Scott Burleson
07/20/22 • 47 min
Ben & Jay have a fun Jobs to Be Done deep dive with Scott Burleson, Senior Vice President at the AIM Institute, a company on a mission to change B2B innovation. Scott is an expert in Outcome-Driven Innovation, with deep product management and innovation experience at John Deere and Strategyn. He is author of The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-To-Be-Done Philosophy and co-host the the Product Quest podcast.
Hear Scott talk about why he views Jobs to Be Done as a philosophy, why value propositions present us with a paradox, and his attempt to break JTBD through a dialogue about chicken wings and chicken tenders.
Alchemy - the Rory Sutherland book Scott references
All Things Twitter:
Scott Burleson (@newproductdog)
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
Ben & Jay have a fun Jobs to Be Done deep dive with Scott Burleson, Senior Vice President at the AIM Institute, a company on a mission to change B2B innovation. Scott is an expert in Outcome-Driven Innovation, with deep product management and innovation experience at John Deere and Strategyn. He is author of The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-To-Be-Done Philosophy and co-host the the Product Quest podcast.
Hear Scott talk about why he views Jobs to Be Done as a philosophy, why value propositions present us with a paradox, and his attempt to break JTBD through a dialogue about chicken wings and chicken tenders.
Alchemy - the Rory Sutherland book Scott references
All Things Twitter:
Scott Burleson (@newproductdog)
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
Previous Episode
E109: Kapil Kane on Helping Inventors Become Intrapreneurs
Ben & Jay venture into technology, invention and intrapreneurship with Kapil Kane, Director of Innovation for Intel Corporation in China. Kapil co-founded and leads GrowthX, an award-winning corporate - startup accelerator that has launched multiple new businesses generating $400M+ in projected revenues through bottoms-up innovations in areas of AI, IOT, 5G & new silicon technology. Hear about how Kapil developed this platform for inventors, as well as his experiences at Apple in the days of Steve Jobs.
View Kapil's TEDx talk
The Sherpas on Twitter:
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
Next Episode
E111: Ruth Hartt - An Opera Singer Walks Into a Think Tank and Meets a Theory
Ben & Jay dig again into Jobs to Be Done, this time from a fascinating perspective with Ruth Hartt, Chief of Staff to the President at the Christensen Institute and creator of Culture for Hire. Ruth, a former opera singer and vocal teacher, is passionate about bringing customer-centric innovation to arts marketing. Classical music audiences have declined nearly 50% since 1997. Hear how Ruth applies Jobs to Be Done theory to help arts organizations reverse this trend and expand their notion of their audience and how reach them.
The Art of Relevance by Nina Simon
All Things Twitter:
Ruth Hartt
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
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