Introducing A Change of Brand

12/28/20 • 4 min

A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.
In Season 1, we will have first-hand accounts from major brands who have undergone headline-grabbing revamps over the past few years, including stories from Mailchimp, AirBNB, Dunkin’, Dropbox, GoDaddy, Warner Brothers and more. Be sure to subscribe and listen wherever you get podcasts.
Hosted by Blake Howard, @blakehoward (Instagram)
Co-hosted by Sarah Gail Hughes
Edited by Matt Owen

Next Episode

Mailchimp with Mark DiCristina

Mailchimp’s 2018 rebrand, led by Collins, made headlines for brave and bold choices. In this debut episode, we interview Mailchimp’s VP of Brand Mark DiCristina to get the inside scoop on this change of brand. We cover everything from how a new look shifted the tech darling’s perception as an email-only platform, to other design concepts Mailchimp considered along the way.
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.
Produced by Matchstic, matchstic.com / @matchstichouse (instagram)
Hosted by Blake Howard, @blakehoward (instagram)
Co-hosted by Sarah Gail Hughes
Edited by Matt Owen