6 - Igniting Business Growth with the Power of Sound, Rhyme, and Metaphors with James I. Bond
02/08/24 • 53 min
Your host, Scott Bywater, talks with the Marketing and Behavioral Management Specialist and Author, James I. Bond. Starting a business is no small feat, and scaling it to seven figures is even more daunting. James's story is a testament to the power of innovative marketing and deep consumer understanding. His pet supplement business wasn't just a venture; it was a mission to connect with pet owners on a level that transcended the ordinary. By applying the principles of his book, Brain Glue, James managed to create a brand that stuck in the minds of his customers, leading to remarkable success.
One of the most striking insights James shared was the significance of timing in marketing. It's not just about knowing your audience but also understanding the perfect moment to reach out to them. This approach goes beyond demographics; it's about psychographics and behavioral patterns. By targeting prospects at the right time, James's strategies ensured that his marketing efforts were not just seen but felt.
Learn more about James' work HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.
Your host, Scott Bywater, talks with the Marketing and Behavioral Management Specialist and Author, James I. Bond. Starting a business is no small feat, and scaling it to seven figures is even more daunting. James's story is a testament to the power of innovative marketing and deep consumer understanding. His pet supplement business wasn't just a venture; it was a mission to connect with pet owners on a level that transcended the ordinary. By applying the principles of his book, Brain Glue, James managed to create a brand that stuck in the minds of his customers, leading to remarkable success.
One of the most striking insights James shared was the significance of timing in marketing. It's not just about knowing your audience but also understanding the perfect moment to reach out to them. This approach goes beyond demographics; it's about psychographics and behavioral patterns. By targeting prospects at the right time, James's strategies ensured that his marketing efforts were not just seen but felt.
Learn more about James' work HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.
Previous Episode
5 - Customer and Community Involvement: The Key to Success with Maniscripting's Samantha Kozuch
Your host, Scott Bywater, talks with the Founder of Maniscripting, Samantha Kozuch. Samantha's story is one of rapid ascent. When she found herself at the metaphorical base of the mountain, she didn't linger or let doubt cloud her vision. Instead, she took swift and decisive action, launching her business during the challenging times of the pandemic. Her goal was simple yet profound: to help women through a journal that she felt compelled to share with the world.
One of the first lessons Samantha shared was the importance of taking fast action. In the unpredictable landscape of business, she emphasized trusting one's intuition. This approach allowed her to move forward without succumbing to the paralysis that fear and uncertainty can bring. It's a reminder that sometimes, the best way to predict the future is to create it yourself.
Learn more about Samantha's work HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.
Next Episode
7 - Reinventing Real Estate: Radical Approach to Community-Oriented Housing with Ian Ugarte
Your host, Scott Bywater, talks with the Property Developer, Educator, Advocate for Affordable Housing, and Entrepreneur, Ian Ugarte. Ian's story begins in a family of plumbers, where real estate was a familiar topic, albeit not a successful venture for his father. His early experiences in property investment were fraught with mistakes and negative gearing, leading to a financial pitfall after acquiring seven properties. It was a stark realization for Ian that conventional wisdom was not always the wisest, and it prompted a pivotal shift in his approach to investing.
At the tender age of 18, Ian made his first foray into property investment, backed by his parents' support with the initial deposit. Despite the advantage, he quickly learned that privilege didn't equate to automatic success. The early days were marred by anxiety and despair, not due to a lack of funds but from a lack of informed decision-making. It was a period of education for Ian, as he navigated through the emotional turbulence and learned the hard lessons of his errors.
Ian's transformation from financial instability to stability is a testament to his resilience. By educating himself on positive gearing and reevaluating his portfolio, he managed to sell down six properties and emerge from the red. This journey wasn't just about financial independence for Ian; it became a mission to empower others to overcome similar hurdles.
Learn more about Ian's work HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.
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