5 - Customer and Community Involvement: The Key to Success with Maniscripting's Samantha Kozuch

02/01/24 • 19 min

Your host, Scott Bywater, talks with the Founder of Maniscripting, Samantha Kozuch. Samantha's story is one of rapid ascent. When she found herself at the metaphorical base of the mountain, she didn't linger or let doubt cloud her vision. Instead, she took swift and decisive action, launching her business during the challenging times of the pandemic. Her goal was simple yet profound: to help women through a journal that she felt compelled to share with the world.

One of the first lessons Samantha shared was the importance of taking fast action. In the unpredictable landscape of business, she emphasized trusting one's intuition. This approach allowed her to move forward without succumbing to the paralysis that fear and uncertainty can bring. It's a reminder that sometimes, the best way to predict the future is to create it yourself.

Learn more about Samantha's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

Learn more about Samantha's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

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4 - The Power of Developing Ecosystem and Pipeline Prior to Scaling in Business with Unikorn Commercial Property's Helen Tarrant

Your host, Scott Bywater, talks with the Commercial Property Specialist and Buyers Agent of Unikorn Commercial Property, Helen Tarrant. Helen recounted the challenges of being a jack of all trades at Unikorn Commercial Property, where she juggled sales, marketing, and mentoring. Helen emphasized the importance of education and planning for investors transitioning from residential to commercial properties, a lesson learned through experience and recognizing that guiding customers through the process was crucial for their success.

Helen was a trailblazer in commercial property education in Australia. In 2016, she found herself educating a market that had little to no awareness of commercial property investments. It was a daunting task to raise awareness and build trust with potential customers. Helen's dedication to understanding what the market knew and didn't know was a testament to her commitment to her clients.

As Helen's experience grew, so did her approach. She identified gaps in the market, such as the lack of resources for investors to deal with unexpected challenges like property damage from natural disasters. This led her to focus on preparing investors for potential challenges, not just educating them on investments. Helen's ability to listen to her audience and adapt her presentations based on feedback was a key factor in her success.

Learn more about Helen's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

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6 - Igniting Business Growth with the Power of Sound, Rhyme, and Metaphors with James I. Bond

Your host, Scott Bywater, talks with the Marketing and Behavioral Management Specialist and Author, James I. Bond. Starting a business is no small feat, and scaling it to seven figures is even more daunting. James's story is a testament to the power of innovative marketing and deep consumer understanding. His pet supplement business wasn't just a venture; it was a mission to connect with pet owners on a level that transcended the ordinary. By applying the principles of his book, Brain Glue, James managed to create a brand that stuck in the minds of his customers, leading to remarkable success.

One of the most striking insights James shared was the significance of timing in marketing. It's not just about knowing your audience but also understanding the perfect moment to reach out to them. This approach goes beyond demographics; it's about psychographics and behavioral patterns. By targeting prospects at the right time, James's strategies ensured that his marketing efforts were not just seen but felt.

Learn more about James' work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.