#9: The Most Forgotten Homepage Element That Positions You as the Expert - And How to Use It

02/25/25 • 18 min

When visitors land on your homepage, you have just a few seconds to capture their attention and position yourself as the expert they need. But most female entrepreneurs are missing one crucial element that could instantly establish their authority and make their messaging more compelling.

In this episode of 7-Figure Copy, we’re diving into the power of the Authority Anchor Statement—an often overlooked copy element that positions you as the go-to expert by focusing on the solution you provide rather than just your credentials.

I’ll break down exactly what an Authority Anchor Statement is, why it works, and how you can craft one to elevate your messaging on your sales pages, website, homepage, email sequences, about page, product launch copy, and program launch copy.

This one change could be the key to turning visitors into clients who are ready to say “yes” to your offer.

Here’s what you’ll learn in today’s episode:

Why most entrepreneurs fail to communicate their authority—and how to fix it.
How to craft a powerful Authority Anchor Statement that resonates with your audience’s needs and desires.
Real-life examples of good vs. bad Authority Anchor Statements across different industries.
The key to positioning your solution as the best option—without sounding salesy.
How to use this element strategically across your homepage, sales pages, and email sequences to boost conversions.

If you want to position yourself as an expert, differentiate yourself from competitors, and increase conversions on your website, this episode is for you. Whether you’re refining your About page or homepage or planning your next product launch, the Authority Anchor Statement can make all the difference.

AUTHORITY ANCHOR STATEMENT TEMPLATE: Grab your Authority Anchor Statement Template! I'm giving you the exact template I use to write this statement for my clients with over 15 examples for different industries. Use this so that you can add your statement to your homepage today! Download here.

Tune in now and learn how to use this forgotten homepage element to stand out and scale with confidence.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

Send Gina a text

This one change could be the key to turning visitors into clients who are ready to say “yes” to your offer.

Here’s what you’ll learn in today’s episode:

Why most entrepreneurs fail to communicate their authority—and how to fix it.
How to craft a powerful Authority Anchor Statement that resonates with your audience’s needs and desires.
Real-life examples of good vs. bad Authority Anchor Statements across different industries.
The key to positioning your solution as the best option—without sounding salesy.
How to use this element strategically across your homepage, sales pages, and email sequences to boost conversions.

Tune in now and learn how to use this forgotten homepage element to stand out and scale with confidence.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

Previous Episode

#8: LIVE Copy Audit: Does Your Audience Feel Seen, Heard, and Understood?

Send Gina a text

If your messaging isn’t connecting the way you want it to, there’s a good chance your audience doesn’t feel truly seen, heard, and understood. And when that happens? They don’t take action.

In this episode of 7-Figure Copy, I conduct a live copy audit with Becca Boeving, founder of Pelvic Floor Momma, to help her optimize key areas of her homepage. If you’ve ever struggled with writing copy that resonates with your audience and moves them to take action, you won’t want to miss this behind-the-scenes look at what works—and what doesn’t.

I’ll walk Becca through specific copy improvements to make her website more effective, ensuring her messaging speaks directly to her ideal client’s pain points, desires, and transformation. And the best part? The same strategies apply to your sales pages, website, homepage, email sequences, about page, product launch copy, and program launch copy—so you can attract more of the right clients and boost conversions.

Here’s what you’ll learn in today’s episode:

Why vague, generic copy is costing you clients—and how to fix it.
The importance of mirroring your audience’s language to build instant trust.
A step-by-step approach to writing compelling bullet points that highlight your audience’s real struggles and desired transformation.
How to structure your homepage copy so it guides visitors toward the next step—whether that’s signing up for your email list, booking a call, or purchasing your offer.

If you want to create website and sales page copy that truly speaks to your audience and turns visitors into buyers, this episode is packed with real-time copy tips to help you make your messaging more powerful and effective.

Visit Becca Boeving at Pelvic Floor Momma. Becca is a Pelvic Rehab Certified Coach.

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Would you like to be FEATURED on this podcast as a LIVE Copy Audit and get personalized feedback on a focused portion of your website, an opt-in page, landing page, sales page, or an email sequence?

CLICK THIS LINK TO APPLY, and pick a time to record your LIVE audit with me.

You'll be led to fill out a short questionnaire, and then I'll review your submission and contact you if you're selected. Don’t wait! This could be your opportunity to optimize your copy and share your business with a new audience.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

Next Episode

#10: How to Find Your Authentic Voice & Differentiate Yourself in a Crowded Market with Kat Stuerzl

Send Gina a text

In a crowded market, the biggest challenge is standing out. But here’s the secret: Your authentic voice is your superpower—and it’s the key to differentiating yourself and positioning yourself as the go-to expert.

In this episode of 7-Figure Copy, I’m joined by Kat Stuerzel, a certified leadership and heart potential coach, who shares her journey of embracing authenticity to build a successful business. We dive deep into how using your authentic voice isn’t just about sounding unique—it’s about building trust, connecting with your ideal clients, and creating messaging that resonates on a deeper level.

We’re unpacking practical strategies for discovering and amplifying your authentic voice, so you can stand out in your industry and attract the right clients with ease. Whether you’re crafting sales pages, website copy, email sequences, about pages, product launch copy, or program launch copy, learning how to leverage your authentic brand voice is the ultimate conversion copy advantage.

Here’s what you’ll learn in today’s episode:

Why your authentic voice is your superpower—and how to use it to differentiate yourself.
How to find and embrace your unique voice, even if you’re scared of standing out.
Practical tips for bringing your authentic voice into your website, sales pages, and email sequences.
The secret to building trust and authority by being unapologetically you.
How authenticity impacts your messaging and leads to higher conversions.

If you’re ready to stop sounding like everyone else and start using your authentic voice to build authority, this episode is for you. Whether you’re refining your about page, homepage, or preparing for your next product or program launch, the power of authenticity can set you apart and attract high-paying clients.

Tune in now and learn how to find and use your authentic brand voice to stand out and scale with confidence!

YOUR RESOURCES:

7-FIGURE HOMEPAGE CHECKLIST: Looking to make your homepage a client magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].