#12: Your About Page: Why It’s Your Secret Sales Tool

03/18/25 • 12 min

You might think your homepage or sales page is your most important asset, but what if I told you that your About Page is actually your secret sales tool?

Most business owners treat their About Page like an afterthought, but the truth is, it’s one of the most-visited pages on your website—and if written strategically, it can turn casual visitors into paying clients.

In this episode of 7-Figure Copy, I’m breaking down exactly why your About Page isn’t really about you—it’s about your audience. I’ll show you how to use this powerful page to build trust, establish authority, and drive more conversions.

Here’s what you’ll learn in today’s episode:

Why your About Page is one of the most visited pages on your website—and how to optimize it for conversions.
The biggest mistake business owners make with their About Page and how to fix it.
The key elements that make an About Page a trust-building, lead-generating powerhouse.
How to highlight your expertise in a way that feels natural (and NOT salesy).
A simple call-to-action formula that moves visitors from curious to committed.

If you’re ready to stop treating your About Page like a boring bio and start turning it into a conversion machine, this episode is for you!

Tune in now and transform your About Page into a sales tool that works for your business.

FREE RESOURCE - 7-Figure About Page Checklist: Want to ensure your About Page has every copy element and section it needs to boost sales? Download my 7-Figure About Page Checklist and make sure you have all the copy elements needed to attract premium, high-paying clients. Grab it here.

Ready to write your STORY? Grab the WORKSHOP: How to Write an About Page That Converts Visitors Into Buyers: Put to use the proven framework that will turn your story into a powerful sales tool that builds trust and drives action. Grab it here.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

Send Gina a text

You might think your homepage or sales page is your most important asset, but what if I told you that your About Page is actually your secret sales tool?

Here’s what you’ll learn in today’s episode:

Why your About Page is one of the most visited pages on your website—and how to optimize it for conversions.
The biggest mistake business owners make with their About Page and how to fix it.
The key elements that make an About Page a trust-building, lead-generating powerhouse.
How to highlight your expertise in a way that feels natural (and NOT salesy).
A simple call-to-action formula that moves visitors from curious to committed.

If you’re ready to stop treating your About Page like a boring bio and start turning it into a conversion machine, this episode is for you!

Tune in now and transform your About Page into a sales tool that works for your business.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

Previous Episode

#11: LIVE Copy Audit: Are You Including Too Much Information on Your Website’s Homepage?

Send Gina a text

Your homepage is your digital first impression—but is it doing more harm than good? Many entrepreneurs make a common mistake: overloading their homepage with too much information. Instead of guiding visitors toward a clear action, their messaging overwhelms and confuses them.

In this LIVE copy audit episode of 7-Figure Copy, I sit down with Mikayla Chanpaung from Organized Grime to review her homepage copy. We dive into the key mistakes that might be sabotaging your homepage’s conversion potential and how to simplify your messaging so visitors take action.

Here’s what you’ll learn in today’s episode:

Are you saying too much? How to recognize and fix information overload on your homepage.Why less is more when it comes to writing copy that resonates.
The power of a strong headline: Why vague headlines won’t attract the right audience—and what to say instead.
How to structure your homepage for clarity and conversions (so your ideal clients actually want to keep reading).
How to gather great testimonials and use them effectively to build trust and authority on your homepage.

If you’ve ever doubted whether your homepage is doing its job, this episode is a must-listen.

Tune in for actionable copy strategies that will make your homepage clear, compelling, and conversion-ready!

Press play now!

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Would you like to be FEATURED on this podcast as a LIVE Copy Audit and get personalized feedback on a focused portion of your website, an opt-in page, landing page, sales page, or an email sequence?

CLICK THIS LINK TO APPLY, and pick a time to record your LIVE audit with me.

You'll be led to fill out a short questionnaire, and then I'll review your submission and contact you if you're selected. Don’t wait! This could be your opportunity to optimize your copy and share your business with a new audience.

YOUR RESOURCES:

AUTHORITY ANCHOR STATEMENT TEMPLATE: Grab your Authority Anchor Statement Template! I'm giving you the exact template I use to write this statement for my clients with over 15 examples for different industries. Use this so that you can add your statement to your homepage today! Download here.

7-FIGURE HOMEPAGE CHECKLIST: Looking to make your homepage a client magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

Next Episode

#13: Your About Page: 5 Common About Page Mistakes—and How to Fix Them

Send Gina a text

Are you making one of the five biggest About Page mistakes that’s costing you high-paying clients? If your About Page feels more like a boring bio than a powerful conversion tool, this episode is for you.

In this episode of 7-Figure Copy, I’m breaking down the most common mistakes I see female entrepreneurs make on their About Pages—and more importantly, how to fix them. Because your About Page isn’t just a place to tell your story; it’s a key part of your website, homepage, and sales funnel that can either build trust and drive conversions... or turn visitors away.

Whether you’re preparing for your next product launch, program launch, or just want your website and email sequences to do more heavy lifting, this episode will help you transform your About Page into a secret sales tool.

Here’s what you’ll learn in today’s episode:

The 5 most common About Page mistakes—and why they’re costing you leads and sales.
How to share your story in a way that connects and builds authority (without making it all about you).
What to include (and what to leave out) so your About Page works as hard as your sales pages and product launch copy.
A simple action step you can take today to boost your About Page conversions.

If you want an About Page that connects with premium clients and positions you as the go-to expert, this episode is for you!

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].