#266: How To Stay Top-Of-Mind By Being Impossible To Ignore | The Omnipresence Strategy

07/25/23 • 31 min

1 Listener

Have you ever had an amazing potential client reach out to you? They seem really interested and they look perfect for you... But then, poof! They just vanish.

Time goes by, the job doesn't happen, and you're left scratching your head, wondering, "wtf did I do wrong?" This can be really frustrating, but guess what? We can fix it!

If this sounds like something that's happened to you, here's how you fix it: Be impossible to ignore.

The truth is, if this part is hard for you, you're likely only getting 50% of the clients you could be getting, which means you're flushing money down the drain.

How do I know? Well, when I looked at my own business, I found out that half of my earnings in a year came from clients I had to check back with five times or more.

In this week's podcast episode, I'll give you five effective strategies on how to stay top-of-mind and be impossible to ignore.

Ready to dive in?

In this episode you’ll discover:

Why following up is vital to your success
How to followup without bothering someone
Benefiting your customers by following up
Nurturing relationships one-to-many
Establishing expertise as a creative
Email's not dead!
Using retargeting to nurture leads and stay top-of-mind

For full show notes, visit https://6figurecreative.com/266

Have you ever had an amazing potential client reach out to you? They seem really interested and they look perfect for you... But then, poof! They just vanish.

Time goes by, the job doesn't happen, and you're left scratching your head, wondering, "wtf did I do wrong?" This can be really frustrating, but guess what? We can fix it!

If this sounds like something that's happened to you, here's how you fix it: Be impossible to ignore.

The truth is, if this part is hard for you, you're likely only getting 50% of the clients you could be getting, which means you're flushing money down the drain.

How do I know? Well, when I looked at my own business, I found out that half of my earnings in a year came from clients I had to check back with five times or more.

In this week's podcast episode, I'll give you five effective strategies on how to stay top-of-mind and be impossible to ignore.

Ready to dive in?

In this episode you’ll discover:

Why following up is vital to your success
How to followup without bothering someone
Benefiting your customers by following up
Nurturing relationships one-to-many
Establishing expertise as a creative
Email's not dead!
Using retargeting to nurture leads and stay top-of-mind

For full show notes, visit https://6figurecreative.com/266

Previous Episode

#265: Make Your Clients Worth More $$$$ By Avoiding These 6 Mistakes | The Freelance F*ckups Series

In any freelance business, there are two ways to increase your income:

Get more clients
Make each client worth more.

While most freelancers focus on the first method, most of us ignore blatantly obvious ways you can make each and every client worth more $$$ to your business.

The beauty of focusing on how you can make each and every client worth more is that the improvements you make here can have a massive impact for the rest of your life.

Despite this, few freelancers spend time thinking about how they can better monetize the clients they already have. And that's where this episode comes in handy.

So, if you're maxed out on clients, and you're looking for ways to still increase your income (without burning yourself out), this episode is for you.

In this episode you’ll discover:

Why knowing your AACV is vital to your business
Focusing on outcomes rather than hours worked
Why you might have to start working for someone else
The pitfall of offering low-value services
Methods you can use to increase your AACV
Why you struggle with pricing your offering
The difference between working with people vs. businesses
Why you should work for rich clients

For full show notes, visit https://6figurecreative.com/265

Next Episode

#267: Turn Your Hours Into More Dollars By Fixing All 5 Parts Of Your Freelance Machine

Here's a concept that will make you more money - everything in business is based on inputs and outputs.

Yes, this sounds soulless, and yes this seems to take away the creativity, but stick with me.

It's all about understanding how your freelance business operates, just like any other machine out there.

Picture this: When you work a regular job, you know your input is your time, and the output is your hard-earned cash, right? It's simple.

Similarly, with a car, you put in gasoline, and you get mileage or horsepower as the output. Easy peasy.

But here's the thing: Many freelancers forget about this essential concept of inputs and outputs, and it's holding them back.

You see, the more input you put in, the greater the output...

Work more hours, get more dollars.
Pump more gas, get more miles.
Rob more stores, get more jail time

Makes sense so far, right?

But here's the kicker: It's not just about two-dimensional thinking...

There's a crucial factor determining your output more than anything else, and that's the actual machine.

Better job = more $$ for the same hours.

Better car = more miles for the same amount of gas.

Your freelance business is the machine in question here. Just how well-oiled is it?

Here's where things get interesting - the better your freelance business machine, the higher your income and the less you'll need to work on things you don't want to do. Leverage is the name of the game.

But let's be real. Some of you might be working for less than you could earn at McDonald's.

Nothing's worse than pouring your heart and soul into your work and feeling under-compensated.

So on this episode, we're breaking your freelance machine down into five major pieces, then talking about the inputs and outputs of every individual part.

Bring your toolbox, and let's start tinkering.

In this episode you’ll discover: