6 Figure Creative

I'm super excited to share this with you today because this is the stuff that really moves the needle in your business.

This is how you can charge more without losing clients or getting rejected.

This is how you make your clients SO happy that they refer all their friends to you.

This is how you become more attractive to your "dream clients".

And this framework comes from a business owner earning over $100,000,000 per year... so you know this stuff works.

Today's episode breaks down the 4 BEST ways to become more valuable, and if you get this right, you'll completely transform how you show up to clients.

99% of the freelancers I know neglect all 4 of these areas to their own detriment. As a result, they're losing gigs to their competitors, they get constant pushback on pricing, and they're not generating nearly enough referrals to keep their calendars full.

In this episode you’ll discover:

• Focusing on the end goal, not the short term
• The value exchange
• The importance of social proof and perceived likelihood of achievement
• How to close bigger deals
• How time delay affects pricing and client acquisition
• The expert wins: why experts get the job 9 times out of 10
• Why adding friction is a recipe for losing clients

For full show notes, visit https://6figurecreative.com/311

Pretty much all of us got into this "trading creativity for $$$" thing because we absolutely love what we do. It's easy to forget that there's more to the game than just passion + being good at your craft.

The whole "client communication" thing usually isn't the most thrilling part of your day. It's like, we get so caught up in the excitement of creating and learning new things in our field that we kind of let the whole talking-to-clients thing slide.

It's not because we want to be bad at it, and it's not because we're terrible people... But because we're just not wired that way, especially if your background is anything like mine.

Before freelancing, here was my entire job history:

• A janitor at a water park
• Flipping burgers at Burger King
• Selling video games at GameStop

Corporate world? Never heard of her.

Team meetings and office politics? Nope.

So when it comes to wearing the "professional communicator hat", it's something I had to learn the hard way.

I had no clear boundaries, no set times for chats, no structure. It was chaos.

Messages got lost, things got forgotten, and before I knew it, I was that flaky freelancer nobody wanted to deal with.

If that's anything like you, it becomes a stressful, awful mess FAST....not just for you but for your clients too.

Think about it from their side. They've just dropped thousands of dollars on hiring you, pumped to see what you'll create together.

But if they're left in the dark, not knowing when they'll hear from you or what's happening, that excitement turns to anxiety, then frustration, and maybe even anger. No one wants to work in that kind of vibe.

Bottom line... If you want to keep doing what you love (and get paid for it without losing your mind), you've got to get a handle on the whole communication thing.

To help with this, I've got 6 rules for client communication for you to follow. Think of this as the bare minimum any good freelancer should be doing.

It's about setting clear rules for when and how you'll talk to your clients, making sure everyone's on the same page, and keeping things running smoothly.

It's about making your clients feel taken care of and avoiding that whole excitement > anxiety > anger cycle that can lead to horrible projects (and no referrals).

Check out the episode, and IMPLEMENT ASAP.

In this episode you’ll discover:

• How we can learn the skills we need to have healthy, effective communication with clients
• Six rules to keep your clients happy (and yourself sane)
• Internal business communication tools vs. external communication tools
• Why clients want plain, simple English
• Keeping your clients up to date
• Using feedback loops to make sure your clients are happy, without overworking
• Turning a client's outlook around by going the extra mile
• Communicating expectations to leads and clients
• Conflict resolution techniques to use with your clients

For full show notes, visit https://6figurecreative.com/294

I get how it feels when your website doesn't bring those sought-after leads. It's frustrating to spend so much time and care building a beautiful site, only to be greeted with crickets.

The thing is, your website is likely more like a confusing labyrinth for potential clients... All those options, paths, and choices can be overwhelming.

It's like a choose-your-own-adventure novel, where you're never quite sure if you're heading for the jackpot or a dead end.

So what happens when your clients can't navigate this maze? When they're faced with too many options, they don't stick around.

They abandon your site before even reaching out. It's a lose-lose situation, and it's costing you leads and clients.

Fortunately, there's a better way...

Did you know you could guide your clients purposefully through their journey instead of leaving them stranded?

The key is understanding the six critical stages of the client journey. And once you master that, you can use carefully crafted funnels to guide your clients through each stage.

Curious about these funnels? You'll be excited to learn they are two of the best-performing funnels for freelancers - the Lead Gen Funnel and the Opportunity Funnel. They're no magic tricks but clear, straightforward strategies to turn more leads into clients.

This week's episode of the 6 Figure Creative podcast talks all about the 6 Steps of the Client Journey and the two best funnels for freelancers. Learn about this, and you'll be on your way to creating a great experience for your clients.

In this episode you’ll discover:

• Why websites are not optional in 2023
• The reasons your funnel may be leaking
• Three types of funnels for your business
• The importance of explaining your offer to leads
• Manipulation vs. influencing
• Proving you have the solution
• Explaining next steps

For full show notes, visit https://6figurecreative.com/268

Ever feel like you're stuck on a rollercoaster of feast or famine with freelance work? You land a big project, then... crickets.

We've spoken to over 800 freelancers 1 on 1 this past year, and nearly EVERY one of those freelancers was in the same boat... lack of consistency, and lack of any real plan.

In this week's episode of the 6 Figure Creative Podcast, I'm hitting you with some tough love to break that cycle and give you the real "secret" to consistent clients and income. (Hint: It's not a magic trick.)

The secret to earning consistent income and landing premium clients isn’t what you think. It won’t be found in sporadic social media posts or half-baked marketing efforts. It’s about changing who you are.

This episode is for YOU if:

• You're tired of the inconsistent income struggle.
• You're ready to take your freelancing seriously and build a real business.
• You're open to ditching the "dream client" fantasy and attracting clients who are a perfect fit.

Ready to finally ditch the feast or famine cycle?

For full show notes, visit https://6figurecreative.com/315

As we wrap up The Lead Generation series, you likely already know how important staying top-of-mind is.

If you're not top-of-mind when the client is ready to hire someone, you won't get the gig. Period.

So what are the 3 best strategies for nurturing your leads, and ultimately getting more gigs?

That's what this week's episode is all about!

In this episode you’ll discover:

• Nurturing leads the way you nurture a garden
• The three unofficial buckets of lead nurture strategies
• What being "known well" should mean to you
• Choosing a type of content for your content marketing
• Discovery content vs. nurture content
• Why paid ads are content marketing
• Using retargeting to nurture your leads
• The difference between a marketing lead and a sales lead
• Why you need to go all in on your chosen content area

For full show notes, visit https://6figurecreative.com/283