Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
6 Figure Creative

6 Figure Creative

Brian Hood

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
profile image
profile image
profile image

6 Listeners

bookmark
Share icon

All episodes

Best episodes

Seasons

Top 10 6 Figure Creative Episodes

Goodpods has curated a list of the 10 best 6 Figure Creative episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to 6 Figure Creative for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite 6 Figure Creative episode by adding your comments to the episode page.

I'm super excited to share this with you today because this is the stuff that really moves the needle in your business.

This is how you can charge more without losing clients or getting rejected.

This is how you make your clients SO happy that they refer all their friends to you.

This is how you become more attractive to your "dream clients".

And this framework comes from a business owner earning over $100,000,000 per year... so you know this stuff works.

Today's episode breaks down the 4 BEST ways to become more valuable, and if you get this right, you'll completely transform how you show up to clients.

99% of the freelancers I know neglect all 4 of these areas to their own detriment. As a result, they're losing gigs to their competitors, they get constant pushback on pricing, and they're not generating nearly enough referrals to keep their calendars full.

In this episode you’ll discover:

  • Focusing on the end goal, not the short term
  • The value exchange
  • The importance of social proof and perceived likelihood of achievement
  • How to close bigger deals
  • How time delay affects pricing and client acquisition
  • The expert wins: why experts get the job 9 times out of 10
  • Why adding friction is a recipe for losing clients

For full show notes, visit https://6figurecreative.com/311

profile image
profile image

3 Listeners

bookmark
plus icon
share episode

Pretty much all of us got into this "trading creativity for $$$" thing because we absolutely love what we do. It's easy to forget that there's more to the game than just passion + being good at your craft.

The whole "client communication" thing usually isn't the most thrilling part of your day. It's like, we get so caught up in the excitement of creating and learning new things in our field that we kind of let the whole talking-to-clients thing slide.

It's not because we want to be bad at it, and it's not because we're terrible people... But because we're just not wired that way, especially if your background is anything like mine.

Before freelancing, here was my entire job history:

  • A janitor at a water park
  • Flipping burgers at Burger King
  • Selling video games at GameStop

Corporate world? Never heard of her.

Team meetings and office politics? Nope.

So when it comes to wearing the "professional communicator hat", it's something I had to learn the hard way.

I had no clear boundaries, no set times for chats, no structure. It was chaos.

Messages got lost, things got forgotten, and before I knew it, I was that flaky freelancer nobody wanted to deal with.

If that's anything like you, it becomes a stressful, awful mess FAST....not just for you but for your clients too.

Think about it from their side. They've just dropped thousands of dollars on hiring you, pumped to see what you'll create together.

But if they're left in the dark, not knowing when they'll hear from you or what's happening, that excitement turns to anxiety, then frustration, and maybe even anger. No one wants to work in that kind of vibe.

Bottom line... If you want to keep doing what you love (and get paid for it without losing your mind), you've got to get a handle on the whole communication thing.

To help with this, I've got 6 rules for client communication for you to follow. Think of this as the bare minimum any good freelancer should be doing.

It's about setting clear rules for when and how you'll talk to your clients, making sure everyone's on the same page, and keeping things running smoothly.

It's about making your clients feel taken care of and avoiding that whole excitement > anxiety > anger cycle that can lead to horrible projects (and no referrals).

Check out the episode, and IMPLEMENT ASAP.

In this episode you’ll discover:

  • How we can learn the skills we need to have healthy, effective communication with clients
  • Six rules to keep your clients happy (and yourself sane)
  • Internal business communication tools vs. external communication tools
  • Why clients want plain, simple English
  • Keeping your clients up to date
  • Using feedback loops to make sure your clients are happy, without overworking
  • Turning a client's outlook around by going the extra mile
  • Communicating expectations to leads and clients
  • Conflict resolution techniques to use with your clients

For full show notes, visit https://6figurecreative.com/294

profile image
profile image
profile image

3 Listeners

bookmark
plus icon
share episode

I get how it feels when your website doesn't bring those sought-after leads. It's frustrating to spend so much time and care building a beautiful site, only to be greeted with crickets.

The thing is, your website is likely more like a confusing labyrinth for potential clients... All those options, paths, and choices can be overwhelming.

It's like a choose-your-own-adventure novel, where you're never quite sure if you're heading for the jackpot or a dead end.

So what happens when your clients can't navigate this maze? When they're faced with too many options, they don't stick around.

They abandon your site before even reaching out. It's a lose-lose situation, and it's costing you leads and clients.

Fortunately, there's a better way...

Did you know you could guide your clients purposefully through their journey instead of leaving them stranded?

The key is understanding the six critical stages of the client journey. And once you master that, you can use carefully crafted funnels to guide your clients through each stage.

Curious about these funnels? You'll be excited to learn they are two of the best-performing funnels for freelancers - the Lead Gen Funnel and the Opportunity Funnel. They're no magic tricks but clear, straightforward strategies to turn more leads into clients.

This week's episode of the 6 Figure Creative podcast talks all about the 6 Steps of the Client Journey and the two best funnels for freelancers. Learn about this, and you'll be on your way to creating a great experience for your clients.

In this episode you’ll discover:

  • Why websites are not optional in 2023
  • The reasons your funnel may be leaking
  • Three types of funnels for your business
  • The importance of explaining your offer to leads
  • Manipulation vs. influencing
  • Proving you have the solution
  • Explaining next steps

For full show notes, visit https://6figurecreative.com/268

profile image
profile image

2 Listeners

bookmark
plus icon
share episode

Freelancing can make you feel like SUCH a failure sometimes (myself included).

Whether you’ve been in the game for a month or a decade, there are always things you don’t know that you don’t knowuntil it’s too late.

This week, I’m sharing 25 tips that can save you time, money, and a whole lot of frustration in your freelance career.

From automating tedious tasks to upping your payment game, you’ll learn:

✔️ How to get paid on time (every time) without playing debt collector.

✔️ Learn the #1 thing my wife is doing in her business that could save YOU hours

✔️ The shift that makes clients magically find your rate “affordable.”

✔️ How to save hours with simple automations.

✔️ Why a $19/month software might make (or break) your workflow

Freelancing doesn’t come with a survival guide – until now.

For full show notes, visit https://6figurecreative.com/340

profile image
profile image

2 Listeners

comment icon

1 Comment

1

bookmark
plus icon
share episode

Ever feel like you're stuck on a rollercoaster of feast or famine with freelance work? You land a big project, then... crickets.

We've spoken to over 800 freelancers 1 on 1 this past year, and nearly EVERY one of those freelancers was in the same boat... lack of consistency, and lack of any real plan.

In this week's episode of the 6 Figure Creative Podcast, I'm hitting you with some tough love to break that cycle and give you the real "secret" to consistent clients and income. (Hint: It's not a magic trick.)

The secret to earning consistent income and landing premium clients isn’t what you think. It won’t be found in sporadic social media posts or half-baked marketing efforts. It’s about changing who you are.

This episode is for YOU if:

  • You're tired of the inconsistent income struggle.
  • You're ready to take your freelancing seriously and build a real business.
  • You're open to ditching the "dream client" fantasy and attracting clients who are a perfect fit.

Ready to finally ditch the feast or famine cycle?

For full show notes, visit https://6figurecreative.com/315

profile image
profile image

2 Listeners

bookmark
plus icon
share episode

The phrase "Infinite clients" sounds like one of those terrible, cheesy, late-night infomercials, but is something like that really possible?

Absolutely not. Infinite? Come on...

Here's what I love about that phrase, though. If you HAD to come up with a way to create an "infinite" supply of clients, how would that look?

It's essentially what "hope marketing" would look like in a perfect world, and it's something we should always be striving for. Here's what I mean...

Imagine being a freelancer whose work is so awesome that your clients can't stop talking about you. Every single client you work with refers someone else, then THEY refer someone else... and suddenly, you have more clients than you could possibly handle.

Imagine doing such killer work that your clients do the marketing for you. That's the idea behind the "Viral Coefficient" of freelancing. Every happy client you have brings in another one, creating a chain reaction of a growing, "infinite", client base.

Now, let's get real. Freelancers usually have a lot on their plates – marketing, sales, dealing with clients, admin stuff, and oh, actually doing the work.

The reality of making this happen is incredibly hard but it's a goal worth putting a lot of thought and energy into.

THAT'S what this new series is all about: How can you create such an incredible client experience that every single client refers at least one new client to you?

That's the key to building a "viral" freelancing business. While "infinite clients" may be an impossible goal, it's worth every single ounce of time and effort you put into it.

In this episode you’ll discover:

  • Brian's journey to increased fitness
  • Important January deadlines
  • The balance between marketing and fulfillment
  • Keeping your clients happy
  • Knocking it out of the park for your clients
  • The five phases of business
  • Minding your boundaries
  • Where to share your feedback and ideas for the podcast

For full show notes, visit https://6figurecreative.com/291

profile image

1 Listener

bookmark
plus icon
share episode

As we wrap up The Lead Generation series, you likely already know how important staying top-of-mind is.

If you're not top-of-mind when the client is ready to hire someone, you won't get the gig. Period.

So what are the 3 best strategies for nurturing your leads, and ultimately getting more gigs?

That's what this week's episode is all about!

In this episode you’ll discover:

  • Nurturing leads the way you nurture a garden
  • The three unofficial buckets of lead nurture strategies
  • What being "known well" should mean to you
  • Choosing a type of content for your content marketing
  • Discovery content vs. nurture content
  • Why paid ads are content marketing
  • Using retargeting to nurture your leads
  • The difference between a marketing lead and a sales lead
  • Why you need to go all in on your chosen content area

For full show notes, visit https://6figurecreative.com/283

profile image

1 Listener

bookmark
plus icon
share episode

For freelancers, subscription pricing is like finding the holy grail. It changes the feast & famine nature of project-based work into a steady, reliable income stream.

Last week, we kicked off this conversation, exploring how freelancers could shift from one-time gigs to recurring revenue models. The topic struck a chord, leading to an influx of interest and discussions.

This week we’re going deeper into why this approach is also notoriously challenging for freelancers, and what you can do to have the best shot of making it work.

Without knowing what you're doing, you might try to move to recurring packages only to find yourself overworked and underpaid.

On top of that, clients are often hesitant to commit to recurring packages, fearing long-term commitments when they're used to paying for specific, one-off tasks.

While the transition might be difficult, the payoff is absolutely worth it. Check out this week's podcast where I dive into 7 Pricing Strategies For Recurring Subscription Freelance Clients.

In this episode you’ll discover:

  • Why subscription packages are the holy grail for freelancers
  • The advantages of value-based pricing
  • Understanding that value isn't always financial
  • Monthly pricing options to protect yourself
  • Creating bundles for your pricing
  • When (and how) to charge an onboarding fee
  • Price increases over time
  • Should you have a contract or not?
  • How to offer incentives for clients to sign up for a subscription
  • Safeguarding yourself from becoming overworked

For full show notes, visit https://6figurecreative.com/307

profile image

1 Listener

bookmark
plus icon
share episode

For two grueling years in my early 20s, I poured my heart into a day job at Gamestop, never missing a day and always showing up on time.

Despite the love from regulars and kudos from my boss, my financial reward after all that hustle? A laughable jump from $5.15/hr to $5.50/hr. That's right, a whole $0.35/hr raise after two years.

Sound painfully familiar? Unfortunately, many of us have been undervalued at some point, struggling to secure that well-deserved raise.

But here's the flip side... when you're self-employed, you call the shots on your "salary".

No more waiting years for a significant raise - freelancers can see substantial income increases in a matter of weeks or months if you play your cards right.

Ready to find out how? Check out this week's episode of the 6 Figure Creative Podcast for a super-tactical and engaging session where we explore four actionable steps to give yourself a raise this year.

In this episode you’ll discover:

  • How to "get a raise" as a freelancer
  • The limits on our businesses as freelancers
  • Overcoming the constraints on your business
  • Keeping your clients happy - and tracking repeat clients
  • Eliminating a constraint to give yourself a pay bump
  • Why whales are a risk to your business
  • Improving your skills, beliefs, and character traits
  • Finding the answers to your roadblocks

For full show notes, visit https://6figurecreative.com/308

profile image

1 Listener

bookmark
plus icon
share episode

Ever felt like your industry is just too saturated to stand out? Like you're just a tiny drop in a massive ocean? You're not alone.

Nearly every freelancer has a moment (or ten) where they doubt themselves and their ability to stand out in a crowded "red ocean".

That's why I was so excited to talk to James Martin from Made By James.

James is a designer who's had immense success in the crowded niche of logo design.

He's found a way to not just stand out, but thrive in an incredibly competitive niche. James is averaging around 1,000 inquiries from potential clients every single year, and this has allowed him to cherry-pick the best gigs and reject the "bill paying work" that many freelancers are forced to say yes to.

Whether you're a designer or not, this episode will contain a lot of fantastic advice from someone who's built an incredible, long-lasting career as a freelancer.

In this episode you’ll discover:

  • How James Martin has thrived for nearly 2 decades as a creative
  • Why niching down too early is worse than not niching at all
  • How to stand out in a saturated market
  • Passion vs. systems and habit
  • Why it's dangerous to rely on social media
  • Giving your clients the most value they can afford
  • Why it's time to raise your prices right now
  • Relationships in business
  • The difference between survival and thriving

For full show notes, visit https://6figurecreative.com/321

profile image

1 Listener

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does 6 Figure Creative have?

6 Figure Creative currently has 344 episodes available.

What topics does 6 Figure Creative cover?

The podcast is about Entrepreneurship, Design, Podcasts, Arts and Business.

What is the most popular episode on 6 Figure Creative?

The episode title '#294: The 6 BARE MINIMUM Rules For Solid Client Communication | The Infinite Client Series' is the most popular.

What is the average episode length on 6 Figure Creative?

The average episode length on 6 Figure Creative is 47 minutes.

How often are episodes of 6 Figure Creative released?

Episodes of 6 Figure Creative are typically released every 7 days.

When was the first episode of 6 Figure Creative?

The first episode of 6 Figure Creative was released on Oct 29, 2017.

Show more FAQ

Toggle view more icon

Comments