#265: Make Your Clients Worth More $$$$ By Avoiding These 6 Mistakes | The Freelance F*ckups Series

07/18/23 • 32 min

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In any freelance business, there are two ways to increase your income:

Get more clients
Make each client worth more.

While most freelancers focus on the first method, most of us ignore blatantly obvious ways you can make each and every client worth more $$$ to your business.

The beauty of focusing on how you can make each and every client worth more is that the improvements you make here can have a massive impact for the rest of your life.

Despite this, few freelancers spend time thinking about how they can better monetize the clients they already have. And that's where this episode comes in handy.

So, if you're maxed out on clients, and you're looking for ways to still increase your income (without burning yourself out), this episode is for you.

In this episode you’ll discover:

Why knowing your AACV is vital to your business
Focusing on outcomes rather than hours worked
Why you might have to start working for someone else
The pitfall of offering low-value services
Methods you can use to increase your AACV
Why you struggle with pricing your offering
The difference between working with people vs. businesses
Why you should work for rich clients

For full show notes, visit https://6figurecreative.com/265

In any freelance business, there are two ways to increase your income:

Get more clients
Make each client worth more.

While most freelancers focus on the first method, most of us ignore blatantly obvious ways you can make each and every client worth more $$$ to your business.

The beauty of focusing on how you can make each and every client worth more is that the improvements you make here can have a massive impact for the rest of your life.

Despite this, few freelancers spend time thinking about how they can better monetize the clients they already have. And that's where this episode comes in handy.

So, if you're maxed out on clients, and you're looking for ways to still increase your income (without burning yourself out), this episode is for you.

In this episode you’ll discover:

Why knowing your AACV is vital to your business
Focusing on outcomes rather than hours worked
Why you might have to start working for someone else
The pitfall of offering low-value services
Methods you can use to increase your AACV
Why you struggle with pricing your offering
The difference between working with people vs. businesses
Why you should work for rich clients

For full show notes, visit https://6figurecreative.com/265

Previous Episode

#264: The 6 Ways To RUIN Your Freelance Services | The Freelance F*ckups Series

On today's podcast episode, I wanted to have a candid chat about something critical to your success as a freelancer...

It's a topic that's often glossed over, but it's the backbone of your entire business: Fulfilling the services you're paid for as a freelancer.

Have you ever wondered why some clients never return, or why they don't refer your services to others? Maybe you're finding that more and more of your clients and projects are becoming a pain in the 🍑?

If so, it might be time to take a good, hard look at your fulfillment processes.

In this episode, I dive deep into the six common mistakes that can completely derail your fulfillment experience as a freelancer. Spoiler alert: if you're committing any of these, especially the first one, you might be setting yourself up for a nauseating ride.

Here's why... As a freelancer, you are literally getting paid to deliver on your promises. When you mess up fulfillment, you're inadvertently sabotaging your own business. This can lead to fewer referrals, less repeat business, and the potential for some seriously stressful interactions with clients.

The good news is that this episode isn't just about identifying the problems; it's about finding solutions and paving the way for smoother, more satisfying client relationships and more rewarding freelance projects.

I can't wait for you to join me in this discussion. We'll go through these six pitfalls, figure out where you might be going wrong, and most importantly, talk about how to right those wrongs.

In this episode you’ll discover:

Reframing from "to do" to "don't do"
Why offering more services is the opposite of what you need to do
The pain caused by avoiding SOPs
Focusing on an outcome rather than a service
Keeping communications clean
Setting healthy boundaries
Missing the mark with your clients

For full show notes, visit https://6figurecreative.com/264

Next Episode

#266: How To Stay Top-Of-Mind By Being Impossible To Ignore | The Omnipresence Strategy

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Have you ever had an amazing potential client reach out to you? They seem really interested and they look perfect for you... But then, poof! They just vanish.

Time goes by, the job doesn't happen, and you're left scratching your head, wondering, "wtf did I do wrong?" This can be really frustrating, but guess what? We can fix it!

If this sounds like something that's happened to you, here's how you fix it: Be impossible to ignore.

The truth is, if this part is hard for you, you're likely only getting 50% of the clients you could be getting, which means you're flushing money down the drain.

How do I know? Well, when I looked at my own business, I found out that half of my earnings in a year came from clients I had to check back with five times or more.

In this week's podcast episode, I'll give you five effective strategies on how to stay top-of-mind and be impossible to ignore.

Ready to dive in?

In this episode you’ll discover: