Beating market adversity with a flexible strategy with Aetha Design Co-owner & Director, Sophie Parsons #S2E5
03/10/21 • 64 min
If the past year has done anything to business strategies, it’s ripping up the playbook that we might have taken so much care in writing up. The key to staying on top of the times, according to Aetha Design’s Director Sophie Parsons, is staying agile, flexible, and keep moving forward.
Having secured a number of valuable clients well outside of their original scope, Aetha Design is a perfect example of how taking projects which initially may seem ill-fit could actually lead to a thriving, family-like business partnership!
Sophie also delves into their tailored approach to new product development, the amazing opportunities on offer from crowdfunding sources, and the ‘dating game’ of identifying the right client relationships to nurture.
This episode of The Dorset Growth Hub podcast covers:
- Approaching new product development fresh each time
- Taking on challenges outside of initial targeted sectors
- Considering a business strategy with agility in mind
- Making best use of crowdfunding platforms
- Identifying good and poor client fits for your business
- The lessons learned from failing fast
- Sophie’s advocacy for university placement years
Join our supporting events at: https://www.dorsetgrowthhub.co.uk/podcast
If the past year has done anything to business strategies, it’s ripping up the playbook that we might have taken so much care in writing up. The key to staying on top of the times, according to Aetha Design’s Director Sophie Parsons, is staying agile, flexible, and keep moving forward.
Having secured a number of valuable clients well outside of their original scope, Aetha Design is a perfect example of how taking projects which initially may seem ill-fit could actually lead to a thriving, family-like business partnership!
Sophie also delves into their tailored approach to new product development, the amazing opportunities on offer from crowdfunding sources, and the ‘dating game’ of identifying the right client relationships to nurture.
This episode of The Dorset Growth Hub podcast covers:
- Approaching new product development fresh each time
- Taking on challenges outside of initial targeted sectors
- Considering a business strategy with agility in mind
- Making best use of crowdfunding platforms
- Identifying good and poor client fits for your business
- The lessons learned from failing fast
- Sophie’s advocacy for university placement years
Join our supporting events at: https://www.dorsetgrowthhub.co.uk/podcast
Previous Episode
Launching a niche sports clothing brand with Flyhawk Founder, Stephanie Essex #S2E4
It takes an admirable degree of confidence to launch a business at the best of times, let alone launch a sports brand while team sports aren’t being played. But becoming netball’s #1 brand is a goal which, with the advocacy of England’s finest players, is well within reach for Bournemouth-based Flyhawk.
Having been her own target market, Stephanie Essex has Founded what promises to be the brand to fly the flag for netball, breaking down barriers to entry to the sport, and strengthening the community around it. Hear how Stephanie created Flyhawk, and the promising future that lies ahead for the business, on episode 4 of The Dorset Growth Hub Podcast!
This episode of The Dorset Growth Hub podcast covers:
- Launching an ambitious sports startup in lockdown
- Removing barriers to entry with a varied product range
- Creating natural brand partnerships with international players
- Raising the profile of netball and women’s sport
- Being your own target market
Join our supporting events at: https://www.dorsetgrowthhub.co.uk/podcast
Next Episode
Steering your business to success with Dr Donald Nordberg, Associate Professor at Bournemouth University #S2E6
On the growth journey that many SMEs take, it’s easy to overlook corporate governance as an area that keeps you on the right track. To some it feels like an unnecessary barrier, but consider Dr Donald Nordberg’s alternate approach; it helps you in the same way brakes on a car help you drive faster...
Donald, Associate Professor of Strategy and Corporate Governance, joins Rich Burn to round out this month’s in-depth focus on Strategy and Planning. Vouching for the benefits of having a board behind you, Dr Nordberg considers how corporate governance is a broad category into which we throw a variety of operations, and the ideal ways to set a strategy and have it permeate through a small business.
This episode of The Dorset Growth Hub podcast covers:
- Corporate governance’s role in keeping directors in check
- The potential danger of obstructing opportunities
- A need for cognitive dissonance and diversity of opinion on a board
- The role of a cash cow and the origin of the dog in a Boston Matrix
- Propagating your strategy through the business
- How often SMEs should self-evaluate their position and direction
Join our supporting events at: https://www.dorsetgrowthhub.co.uk/podcast
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