Beating market adversity with a flexible strategy with Aetha Design Co-owner & Director, Sophie Parsons #S2E5

If the past year has done anything to business strategies, it’s ripping up the playbook that we might have taken so much care in writing up. The key to staying on top of the times, according to Aetha Design’s Director Sophie Parsons, is staying agile, flexible, and keep moving forward.

Having secured a number of valuable clients well outside of their original scope, Aetha Design is a perfect example of how taking projects which initially may seem ill-fit could actually lead to a thriving, family-like business partnership!

Sophie also delves into their tailored approach to new product development, the amazing opportunities on offer from crowdfunding sources, and the ‘dating game’ of identifying the right client relationships to nurture.

This episode of The Dorset Growth Hub podcast covers:

• Approaching new product development fresh each time
• Taking on challenges outside of initial targeted sectors
• Considering a business strategy with agility in mind
• Making best use of crowdfunding platforms
• Identifying good and poor client fits for your business
• The lessons learned from failing fast
• Sophie’s advocacy for university placement years

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