Patrick Fagan - Using behavioural science to make your marketing more effective and personal.

07/12/22 • 40 min

We chat to the marvellous Patrick Fagan on all things behavioural science. Including what sparked his interest in behavioural science, his career highlights, the O.C.E.A.N. framework that looks at the big 5 personality traits in people and much more.

Enjoy the listen, and be sure to check out Patrick's brilliant course, Behavioural Science for Effective Messaging.

Enjoy the listen, and be sure to check out Patrick's brilliant course, Behavioural Science for Effective Messaging.

Previous Episode

Rory Sutherland - Nudgestock's 10th Anniversary

The one and only Rory Sutherland looks back at 10 years of Nudgestock and shares some of the highlights of what to expect for Nudgestock 22 this year.
You can sign up to Nudgestock for free at www.nudgestock.com and if you want to look back at some of the highlights from the last 10 years you can take our free Nudgestock course at www.42courses.com/courses/nudgestock

Next Episode

Greg Davies - The Rules of Investing

We chat to the marvellous Greg Davies about simple rules for investing, why investors are often their own worst enemies, and his brilliant tips and advice for people starting out in investing.

Greg is a specialist in applied behavioural finance and is currently the Head of Behavioural Science at Oxford Risk, where he is working on building software to help people make better financial decisions.

Before, Greg was tasked to start up the world’s first team of behavioural finance specialists at Barclays. And here he shares some of the things he has learnt along the journey.

Enjoy the listen!