Playbook 10: Top 10 moments that change the way we sell

06/01/22 • 26 min

1 Listener

30MPC Hall of Fame | 30 Minutes to President's Club

Every 10th episode, we tear down one topic. This time, we’re hitting them all. The top 10 episodes and takeaways (so far) that change the way Nick and Armand sell.

RESOURCES DISCUSSED:

Time is running out to register for our upcoming 30MPC Live webinar.
Download our exclusive cold calling battlecard by signing up for the newsletter.
Improve sales execution with Outreach. Click to watch our playbook on how to write better subject lines.
Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics.
Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. See our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days.
Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Access the sales template we use to qualify and close more deals, faster.
Automate conversational texting for the entire customer journey with Skipio. Check out our best practices for texting prospects.

HELP US OUT!

What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!

Every 10th episode, we tear down one topic. This time, we’re hitting them all. The top 10 episodes and takeaways (so far) that change the way Nick and Armand sell.

RESOURCES DISCUSSED:

Time is running out to register for our upcoming 30MPC Live webinar.
Download our exclusive cold calling battlecard by signing up for the newsletter.
Improve sales execution with Outreach. Click to watch our playbook on how to write better subject lines.
Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics.
Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. See our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days.
Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Access the sales template we use to qualify and close more deals, faster.
Automate conversational texting for the entire customer journey with Skipio. Check out our best practices for texting prospects.

HELP US OUT!

What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!

Previous Episode

Hall of Fame 2: Kyle Coleman Ep. 4 & 47

We're running it back! Here's one of our all-time favorite episodes on 30MPC.

FOUR ACTIONABLE TAKEAWAYS (EP 4)

5x5x5: 5 minutes of research. Find 5 insights on the person/account. Write your message in 5 minutes.
Use whitespace in your emails and have 1 idea per line. Make the structure and the tone conversational
Keep your emails short. If you have to scroll more than once or if an email is over 125 words, fix it.
Have your voicemails reference your emails and vice-versa. It boosts your reply rates.

FOUR ACTIONABLE TAKEAWAYS (EP 47)

Format your emails with 4 paragraphs: Tailoring, Problem, Value, Ask
Ask for interest instead of time in your CTA paragraph
Avoid over-using images, GIF’s, and links to minimize getting blacklisted by email servers
Personalize at scale with problem-based bucket tailoring for your C tier accounts

HELP US OUT!

What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!

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Next Episode

Playbook 11: Everything prospecting that isn't email or phone

Every 10th episode, we tear down one topic. This is how to land a killer sales job.

FOUR ACTIONABLE TAKEAWAYS

Create an event-specific sequence for expos/tradeshows w/ the CTA being “open to stopping by the booth?”.
Use highly tailored gifting for your top-tier accounts instead of just sending out dozens of Starbucks gift cards.
Seek out referrals by finding tangential partners to trade leads with.
Don't treat LinkedIn like email: use connects, content engagement, and DM's strategically.

RESOURCES DISCUSSED: