Hall of Fame 2: Kyle Coleman Ep. 4 & 47

We're running it back! Here's one of our all-time favorite episodes on 30MPC.

FOUR ACTIONABLE TAKEAWAYS (EP 4)

• 5x5x5: 5 minutes of research. Find 5 insights on the person/account. Write your message in 5 minutes.
• Use whitespace in your emails and have 1 idea per line. Make the structure and the tone conversational
• Keep your emails short. If you have to scroll more than once or if an email is over 125 words, fix it.
• Have your voicemails reference your emails and vice-versa. It boosts your reply rates.

FOUR ACTIONABLE TAKEAWAYS (EP 47)

• Format your emails with 4 paragraphs: Tailoring, Problem, Value, Ask
• Ask for interest instead of time in your CTA paragraph
• Avoid over-using images, GIF’s, and links to minimize getting blacklisted by email servers
• Personalize at scale with problem-based bucket tailoring for your C tier accounts

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