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21khz: The Art of Money In Music - "It's Carin - Like Car in the Garage"

"It's Carin - Like Car in the Garage"

06/29/18 • 36 min

21khz: The Art of Money In Music

Season 2/ Episode 1: Carin Gilfry – “Carin – Like Car in the Garage”

Three things you need to know about today’s podcast...

First, “yes” we have been away for a little while. Life, work, family – all the things that get in the way of a successful podcast, managed to get in the way of our successful podcast. But we’re back, and we have close to a dozen podcasts lined up and ready to go.

Second, Carin pronounces her name, “car-in” as in, “the car is in the garage.”

Third, you might have already heard of Carin because she’s kind of famous for being locked in a closet and you can listen to that part of her interview down below.

So why Carin? I like deep dives into particular professions because they invariably have great stories. So I figured, “Let’s talk to someone who does voice-overs,” see what we can find.

Starting her career as an opera singer (I liked to picture her belting out an aria wearing Viking horns while grasping a spear), Carin didn’t disappoint. Despite singing at some of the world’s most famous venues, a love of Opera wasn’t paying her bills. So Carin did what many successful artists do, leveraged her strengths, her fantastic voice, and pivoted. She tried her hand at voice-over work and quickly realized in today’s fractured media landscape, dulcet tones could pay the bills. Corporate videos, audiobooks, PA systems, even answering machines, everyone is looking for the perfect voice.

And now it’s more than just voice-overs, Carin now produces children shows, writes music, she’ll even write the theme music for your audiobook.

And it all started with opera.

Looking for more on Carin...

https://www.caringilfry.com

AND... she was nice enough to record us a new open.

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Season 2/ Episode 1: Carin Gilfry – “Carin – Like Car in the Garage”

Three things you need to know about today’s podcast...

First, “yes” we have been away for a little while. Life, work, family – all the things that get in the way of a successful podcast, managed to get in the way of our successful podcast. But we’re back, and we have close to a dozen podcasts lined up and ready to go.

Second, Carin pronounces her name, “car-in” as in, “the car is in the garage.”

Third, you might have already heard of Carin because she’s kind of famous for being locked in a closet and you can listen to that part of her interview down below.

So why Carin? I like deep dives into particular professions because they invariably have great stories. So I figured, “Let’s talk to someone who does voice-overs,” see what we can find.

Starting her career as an opera singer (I liked to picture her belting out an aria wearing Viking horns while grasping a spear), Carin didn’t disappoint. Despite singing at some of the world’s most famous venues, a love of Opera wasn’t paying her bills. So Carin did what many successful artists do, leveraged her strengths, her fantastic voice, and pivoted. She tried her hand at voice-over work and quickly realized in today’s fractured media landscape, dulcet tones could pay the bills. Corporate videos, audiobooks, PA systems, even answering machines, everyone is looking for the perfect voice.

And now it’s more than just voice-overs, Carin now produces children shows, writes music, she’ll even write the theme music for your audiobook.

And it all started with opera.

Looking for more on Carin...

https://www.caringilfry.com

AND... she was nice enough to record us a new open.

Previous Episode

undefined - The Dead Kennedys: Safe Harbors, Cheap Cotton & when Google bought YouTube

The Dead Kennedys: Safe Harbors, Cheap Cotton & when Google bought YouTube

“People need to look at the Internet as a plantation sharecropper system - Yeah, you got your cotton really cheap but is that how you want society to go forward?”

Episode 012: East Bay Ray - Safe Harbors and Cheap Cotton.

From its infancy in the San Francisco Bay area in the 1970s to today, the enduring legacy of the Dead Kennedys, is due in no small part to its founding member, East Bay Ray. Ray’s Music, The Oakland Tribune cited ray as penning, “some of the most recognizable and memorable guitar riffs to emerge from the initial West Coast punk movement”, and Ray’s drive have kept the band alive and relevant for more than three decades.

So how does a self described, “middle class band”, one who managed to survive, Napster, The PMRC, and the wrath of local sheriffs survive in age of the internet?

It’s not easy. As someone who considers himself a modern, “Renaissance Man... someone who thinks with both sides of his brain”, Ray is worried about the future of music. Since Google purchased YouTube, Ray argues, he has seen local artists in the Bay area’s, “income cut by half.” He’s seen the Dead Kennedy’s music, - music he wrote, owns and preformed - misused and abused on YouTube; ”Our song, ‘holiday in Cambodia,’ there, a video of just our DK logo and our song playing, and it has I think 14 million “views and that's money for Google is not money for dead Kennedy’s.”

As for the future? He doesn’t see much hope for another band like the Dead Kennedy’s to break through the noise, “There will be music, but it will be blander - because you need an audience 11 times bigger.” And thanks to the fact that some of the internet giants of the world hide behind the nation’s “Safe Harbor” laws, there isn’t much money there for the musicians in any case.

“People need to look at the Internet as a plantation sharecropper system - Yeah, you got your cotton really cheap but is that how you want society to go forward?”

Its a fascinating look at the past, present and future of Music, through the eyes of one of the music industry giants.

Next Episode

undefined - So ... What is Music Publishing Administration?

So ... What is Music Publishing Administration?

"Wait ... You were in a Christian Rock Band? And you had to talk with Mr. Potty mouth - Me?" "It's OK Jeff, I've been in the music business a long time"

Season 2/ Episode 2 - John Barker, and Everything you ever wanted to know about licensing - but (of course) were afraid to ask.

I like to quote Donald Rumsfeld (Sorry, but I do) ...

"There are things that we know we DON'T know, and there are things we didn't even know we needed to know."

This is one of the episodes where we ask the questions you didn't know needed to be asked. We talk with John about music publishing, administration, songwriters, copyrights, licensing, collection, why it's crucial to do so, and what happens if you don't. John Barker knows these things, for nearly 20 years John has run his company, Clearbox Global out of Nashville to help songwriters and music publishers deal with exactly these kinds of questions.

Plus, he regales us with stories of Michael Jackson, Dolly Parton and Emmy Lou Harris.

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