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Healthcare Boss Academy Podcast

Healthcare Boss Academy Podcast

Jason A. Duprat

1 Creator

1 Creator

Want to learn how to leverage your healthcare knowledge to start or grow a business? The Healthcare Boss Academy podcast presents interviews with real-world healthcare entrepreneurs, innovators, and other leading business experts. On each interview episode, your host Jason A. Duprat will deconstruct each guest's playbook for success so that you can learn ideas, strategies, and insights that will help you on your entrepreneurial journey. You can follow Jason's personal journey on his bite-sized "Tactical Tuesday" solo episodes!
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Top 10 Healthcare Boss Academy Podcast Episodes

Goodpods has curated a list of the 10 best Healthcare Boss Academy Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Healthcare Boss Academy Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Healthcare Boss Academy Podcast episode by adding your comments to the episode page.

OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast explains why he no longer provides one-on-one coaching or consulting. He highlights the advantages of transitioning to group coaching and creating online courses to help scale your business.

EPISODE HIGHLIGHTS:

  • In late 2017 and early 2018, Jason offered one-on-one consulting for ketamine therapy to share his knowledge and pay it forward by helping others.
  • One-on-one consulting is a good business model yet it requires a great deal of time and it’s not scalable.
  • Entrepreneurs should create assets, something that puts money into your wallet or bank account consistently.
  • Do not trade your time for money - this is the opposite of creating an asset.
  • Group coaching and online learning allow you to maximize your time while building assets because you get paid more per hour and you reach more people.
  • If you’re just getting started in your business, Jason advises launching with one-on-one coaching to develop your craft and share stories. Once you master your craft, you can move to group coaching.
  • If you have a business that’s 100% dependent on you and your ability to produce, you simply own your job.
  • Give yourself credit for the accomplishments you’ve achieved and then help others achieve the same thing.
  • Turn your superpower into a business that can generate $5-10k per month. For Jason, his side hustle in ketamine therapy blew up. He now offers three online courses - the Cash-Based Practice course, the Ketamine Infusion Therapy Program, and the IV Nutrient Therapy Program. The Ketamine and the IV programs generate more than six figures per month.
  • Jason has a new course coming online - the Course Creator Academy. If you’re interested in being notified for enrollment, please reference the first link in the Resource section.

3 KEY POINTS:

  1. You can charge more for one-on-one coaching, however, this model requires a great deal of time. If you continuously trade your time for money, the business you’re building is not a real asset.
  2. If you do group coaching and combine this with an online course, you’re paid substantially more for a fraction of your time.
  3. A services business is easy (and fun!) to get up and running. Structure it around your area of expertise and help other people achieve what you’ve already accomplished.

TWEETABLE QUOTES:

“That’s what it boils down to... I didn’t want to continue trading my time for dollars, and I also wanted to create an asset and build a real business.” - Jason Duprat

“Once you start to train your mind to think like a business person... you’ll start to pinpoint all sorts of different areas of inefficiencies in your business... even your personal life...” - Jason Duprat

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

RESOURCES:

  • Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
  • Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
  • Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
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OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Blair Thielemier, PharmD, and founder of Pharmapreneur Academy and the Elevate Pharmacy Virtual Summit. Blair talks about the ups and downs of her transition from employee to entrepreneur, highlighting the importance of working with a mentor. She also discusses the challenges of starting a consulting business and a virtual summit, offering advice for people who want to venture into these startup areas.

EPISODE HIGHLIGHTS:

  • Blair knew early on she wanted to work in healthcare, and it was her love for biochemistry and physiology that led her to become a pharmacist.
  • After pharmacy school, she worked for a small independently-owned community pharmacy. Eventually, she wanted to do something more challenging so she switched to a clinical hospital role.
  • When she lost her job in 2014, Blair found support from a network of independent community pharmacies. She was six months pregnant and picked up PRN shifts. As a result, this is the community she now serves and helps through her online academy and virtual summit.
  • Medication Therapy Management (MTM) is an umbrella term for the variety of services pharmacists offer. Pharmacists conduct a comprehensive review and suggest interventions for patients. Ultimately, MTM is what reignited Blair’s passion.
  • She’s an advocate for pharmacists because, at the federal level, they’re not recognized as healthcare providers.
  • After giving up a director position to launch her pharmacy consulting business, Blair dove into business podcasts and worked with a mentor to put her in the right mindset.
  • Healthcare professionals tend to fall back on certifications and more education, but entrepreneurship is a challenge because there’s no curriculum or rule book to follow.
  • Blair grew her email list to 100 people and decided to launch the Pharmapreneur Academy in 2015. She had eight people sign up as her beta group. The course was $297 and offered six lessons.
  • She then doubled the enrollment and added a seventh course on chronic care management based on requests from the beta group. And after this session, she switched to a membership model for the online academy.
  • After finding inspiration from a podcast and learning from other experts at virtual summits, Blair launched the Elevate Pharmacy Virtual Summit in 2017 and it’s been held every year since then.
  • The benefits of going virtual include being able to launch events during the pandemic and scaling your message as a healthcare professional.
  • Find a mentor/coach who’s doing what you want to do and don’t be afraid to pay them for their expertise. If you feel uncomfortable, that’s a sign you’re on the right path.

3 KEY POINTS:

  1. A full-time job is not a guarantee you’ll have a stable career. Have a backup plan in case life decides to throw you a curveball. Consider starting your own business and taking ownership of your time and freedom.
  2. Pharmapreneur Academy provides pharmacists with a framework to leverage their skills as consultants. It started with one-on-one coaching programs and courses before shifting to a membership site.
  3. The Elevate Pharmacy Virtual Summit gives pharmacists a voice and adequate representation, averaging 1500-2000 attendees each year.

TWEETABLE QUOTES:

“Maybe my purpose in entrepreneurship is to have an impact on patients throughout the country.” - Blair Thielemier

[Leverage your knowledge in a new way.” - Blair Thielemier

“Pharmacists—at the core of what we do—are very entrepreneurial, very innovative, and very community-centered.” - Blair Thielemier

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

RESOURCES:

  • Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
  • Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
  • Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
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OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks about the importance of staying organized and shares what he’s learned after years of running a business. He also discusses a great software tool that will help you manage your projects, team, and communications more efficiently.

EPISODE HIGHLIGHTS:

  • When you run your own business, it’s important to get your to-dos done and remain organized.
  • Systemizing is a must. This can be a struggle and for Jason, it took a few years to learn how to streamline tasks.
  • Projects aren’t stressful; the details are. Become a production expert and alleviate stress. One great software tool to help you do this is Asana.
  • For example, when Jason has a new lesson for a course, he creates the main task within Asana and then adds subtasks. He can include links in the task description and within each task, assign followers so team members remain in the loop.
  • Communicating via email can be confusing and it can quickly create disorganization when several people are involved in a single project. This is particularly true if you’re working with dozens of contractors, freelancers, and staff.
  • Asana alleviates this chaos by centralizing the work and communications associated with team projects.
  • Asana can be used to organize personal tasks as well, which is something Jason does. When you log in to the dashboard, you can easily see your to-do list for the day.

3 KEY POINTS:

  1. Making mental to-do lists, using sticky notes, or keeping track of tasks through a calendar is fine but having a systematized way to handle everything that needs to get done for your business is an absolute must.
  2. Asana is one of the best software tools Jason uses across multiple projects. One of the benefits is you can create teams and manage communications for specific projects within the software program.
  3. Letting a software program organize your tasks or to-do lists leaves your mind free to think and work more creatively.

TWEETABLE QUOTES:

“You need to be organized in order to lead an effective and organized team.” - Jason Duprat

“As the business owner, you are setting the direction for where you’re going.” - Jason Duprat

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

RESOURCES:

  • Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
  • Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
  • Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
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Healthcare Boss Academy Podcast - #207: Laura Meaney: Helping Patients Thrive with Ketamine Therapy
play

09/02/21 • 41 min

OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Laura Meaney, DNAP, CRNA, and Co-Founder of Focused Infusion Therapy. Laura talks about the steps she took to open her practice and offers advice for anyone interested in starting a ketamine clinic.

EPISODE HIGHLIGHTS:

  • In 2019, Laura got her doctorate in anesthesia. Her doctoral thesis was on ketamine and protocols for treatment-resistant depression.
  • Her practice, Focused Infusion Therapy, is located in Arizona and has been open since October 2020.
  • Her business partner had the capital to launch. They started small and now have plans to open satellite clinics in the central Phoenix area.
  • Laura shares how she found her medical director, a physician from a local hospital. He reviews charts and consults.
  • She also shares the steps she and her business partner took to open their practice—from purchasing equipment to renting a place to set things up.
  • Laura talks about how they overcame the challenge of launching a website and what marketing methods they used to promote their business.
  • The American Association of Nurse Anesthesiology and the American Psychiatric Nurses Association released a joint statement that CRNAs should be collaborating with mental health clinicians if they’re treating mental health patients.
  • Laura admits some patients have experienced side effects after ketamine infusions, such as nausea and headaches. She's worked with them to manage these side effects.
  • Focused Infusion Therapy also offers IV therapy, which she believes is a great complimentary service to ketamine.
  • It’s so rewarding to see people feeling better. Laura's father suffered from depression and chronic pain. After having ketamine therapy treatments, she said he smiles more and enjoys playing golf.
  • Laura is on a mission to spread the good word about ketamine everywhere she can.
  • Her advice for anyone concerned about the challenges of opening your practice: Suck it up and stick it out. It’s about the mission and not the money.

3 KEY POINTS:

  1. The Ketamine Academy helped Laura better understand how to achieve her goal of opening her ketamine practice. It only took her and her business partner four to five months to launch Focused Infusion Therapy.
  2. Her mission is to bring health and wellness to all aspects of a patient’s life through ketamine infusions and IV therapy. Laura wants to help people get back to their lives and have happier days.
  3. Laura advises hiring people who can fill in the gaps when you open a practice - hire for what you don’t know.

TWEETABLE QUOTES:

“Collaboration is key.” - Laura Meaney

“I have a lot of hats but I also have a lot of help.” - Laura Meaney

“If you don’t know, you need to hire somebody who does know.” - Laura Meaney

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

RESOURCES:

  • Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
  • Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
  • Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
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Healthcare Boss Academy Podcast - #202: Tactical Tuesday: Open your Practice for Less than 20K
play

07/27/21 • 13 min

OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast discusses how to open a healthcare practice with low startup and low overhead costs for under 20K. He recommends starting small in terms of space and staff. He also highlights certain services that don’t require expensive equipment to help further reduce costs.

EPISODE HIGHLIGHTS:

  • There are four key factors for starting lean when you open your healthcare practice.
  • First, start small in terms of size. You don’t need a 7000-10,000 square foot space to launch your business.
  • Also, sign a short-term lease for one year. Or consider renting an exam room from another clinician’s office.
  • Most patients don’t care about the physical size of the practice. They care about the quality of care they’ll get and the results you can provide.
  • Second, open your practice with you as the sole service provider. Be prepared to wear many hats; be ready to chart and manage administrative tasks.
  • Labor will be one of the highest expenses incurred once you begin hiring clinicians to see and treat patients.
  • Third, consider alternatives to a physical space such as a mobile, virtual, or home-based practice that allows you to make house calls or provide services at long-term facilities.
  • Fourth, consider having an aesthetic focus (botox, microneedling, etc.) to help reduce equipment costs. Lower overhead means greater profits.
  • There’s a misperception that healthcare practices are expensive to launch. If you keep overhead low and work lean, you can open for under $20,000.
  • Reinvest profits to see more growth.
  • Build your business and build tax deductions.

3 KEY POINTS:

  1. Start with a small practice or a small clinic.
  2. Start with one or two clinicians. If you want to keep expenses low, be the sole clinician (initially) and then hire a part-time receptionist.
  3. Aesthetics services including botox, microneedling, platelet-rich plasma (PRP) therapy, IV therapy, ketamine therapy, and hormone replacement therapy are some services that don’t require a lot of overhead in terms of equipment and supplies.

TWEETABLE QUOTES:

“We all want overhead to be low because overhead eats into profit.” - Jason Duprat

“There’s a big misconception that all medical practices cost a fortune to get started.” - Jason Duprat

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

RESOURCES:

  • Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
  • Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
  • Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
bookmark
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Healthcare Boss Academy Podcast - #193: Chase DiMarco: Bridging a Resource Gap in Clinical Education
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05/27/21 • 45 min

OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and host of the Healthcare Entrepreneur Academy podcast talks with Chase DiMarco, founder and lead educator at FreeMedEd, CEO of FindARotation, and co-author of “Read This Before Medical School.” Chase shares his experiences creating a medical resource website to help students with their education. He also discusses how and why he got into podcasting and the goal of his web app, FindARotation.

EPISODE HIGHLIGHTS:

  • Chase double majored in psychology and medicine before going to a Caribbean medical school where he started FreeMedEd, an online resource provider.
  • Initially, FreeMedEd housed YouTube videos, playlists, and quizzes for students to use to help round out their medical school education. Now, the site contains podcasts, books, and online courses.
  • Jason and Chase discuss options for people who might be interested in going to a Caribbean medical school.
  • Impostor syndrome can occur when you’re creating your own online course. Double-check every bit of information you’re sharing.
  • You don’t have to do everything yourself. You can outsource or hire freelancers via Fiverr or Upwork.
  • Chase hosts two podcasts and is currently working on a third show.
  • ‘Medical Mnemonist’ was launched to help students with their board exams. The show features medical mnemonist champions and trainers to help students increase their memory and formulate efficient study skills.
  • ‘Rounds to Residency’ targets medical students who need to do medical rounds. The podcast helps them navigate rotations.
  • Chase’s third podcast, which hasn’t been released yet, will showcase global perspectives on science, medicine, and healthcare with skilled researchers and scientists.
  • Chase’s podcasts started as a labor of love and are now his primary tool for networking.
  • FindARotation is a crowdsourced clinical rotations platform currently in its beta stage. The goal of the app is to be an untapped resource for clinical instructors and students searching to book clinical sites.
  • When it comes to app development, do your due diligence. Apps require a great deal of research and development - for Chase, it was two years. You need to consider design, legalities and leave room for trial and error.
  • Listening and reading can only get you so far. Go out, make mistakes, and then learn from them.

3 KEY POINTS:

  1. In general, medical schools are self-regulated. Utilize resources available on the internet and find the right mentor to supplement class lectures.
  2. Plan out your online course first or find a template. If you want to design the webpage yourself, there are several cost-effective website builders you can use.
  3. When working with an app developer, do your due diligence, get a separate graphic designer and keep your expectations low.

TWEETABLE QUOTES:

“The more you know, the more you think you don’t know.” - Chase DiMarco

“Don’t interview. Audition.” - Chase DiMarco

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

RESOURCES:

  • Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
  • Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
  • Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
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OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and host of the Healthcare Entrepreneur Academy podcast talks about the best entrepreneurial states for APRNs to open up a practice. He answers questions about how to actually start a practice, including the importance of remaining within your scope of practice. Be sure to listen until the end of the episode for a special free offer from Jason!

EPISODE HIGHLIGHTS:

  • The Nurse Practice Act outlines everything a nurse is allowed to do, depending upon their license type.
  • Visit your state’s Board of Nursing website to access scope of practice regulations.
  • Over the last 30 years or so, there’s been a big move to expand scope of practice and increase autonomy for nurses in the US.
  • When it comes to owning a practice, there are several levels of physician involvement.
  • Only a few states require having a physician present for direct supervision.
  • Following direct supervision, the next level is physician supervision where the physician directs the work and has overview responsibilities to ensure appropriate treatment is provided.
  • Next is physician collaboration which means a physician isn’t required to be onsite yet he/she is available for consultation. Protocols at this level can be in a written format yet it’s not required.
  • Lastly, a physician isn’t required to be onsite for the independent practice level and these protocols can be verbal. Independent prescribing is an area that falls into this level.
  • If you need to find a collaborating physician, NPs can go to the Collaborating Docs website (see link in the Resource section).
  • If regulations limit your scope of practice to a certain area, hire another NP or you can change your specialty by obtaining a post-master’s graduate certificate.

3 KEY POINTS:

  1. You can start a practice in any state, but the best states allow nurses to practice independently of a physician and to prescribe—no collaboration required.
  2. Understand the level of autonomy allowed by your state’s regulations and then structure your practice so staff members remain within their scope of practice.
  3. Collaborating physicians are not responsible for the independent decisions of the APRNs they’re supervising or working with.

TWEETABLE QUOTES:

“Understand your scope of practice.” - Jason Duprat

“Hire...or become double board certified.” - Jason Duprat

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

RESOURCES:

  • Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
  • Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
  • Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
bookmark
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Healthcare Boss Academy Podcast - #183: Jay Mays: Find the Little Nuggets & Turn Them Into Big Opportunities
play

04/22/21 • 42 min

OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and host of the Healthcare Entrepreneur Academy podcast talks with Jay Mays, CEO and co-founder of MPLT Healthcare. Jay offers tips on recruiting healthcare professionals and running a successful business. He also shares lessons he’s learned as a CEO.

3 KEY POINTS:

  1. One of the key components to running a business is accountability. Own up to your mistakes and come up with a solution.
  2. In the recruiting business, some problems cannot be solved through text or email so pick up the phone and get the parties involved. Talk through solutions in a consultative nature vs taking a sales approach.
  3. Jay encourages people to be competitive and to have a winning mentality. Believe in yourself, and when opportunities come, put yourself out there.

EPISODE HIGHLIGHTS:

  • Working for Maxim Healthcare for a decade sparked Jay’s interest in healthcare staffing and taught him how to expand a business.
  • Find a niche—nuggets of opportunity or areas where there’s not a lot of competition—do well and then expand into other spheres.
  • Don’t be afraid to break down processes and then rebuild them.
  • The key for startups is to start small. Put your head down and do the work to grow the business.
  • It’s about the right time, the right opportunity and trusting your abilities. Take those opportunities to show people what you can do.
  • Jay has established his brand as a recruiter by building relationships with people, and by being honest and informative without overstepping boundaries.
  • It’s rare you have a round peg and a round hole. So work to find solutions and compromise.
  • Technological advancements, such as AI and blockchain, have improved the recruiting and staffing industry, making it easier to match jobs to people.
  • At MPLT Healthcare, hospitals are responsible for credentialing incoming physicians, but his company helps facilitate the process.
  • In his first few years as CEO, Jay continued to work as a recruiter and account manager. He credits his sports background for his determination and winning mentality.
  • Jay’s advice for entrepreneurs is to take the chance and put yourself out there. Don’t wish - roll up your sleeves and do it.

TWEETABLE QUOTES:

“You’re better but I’ll try harder.” - Jay Mays

“Surrounding yourself with good people makes the journey special.” - Jay Mays

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

RESOURCES:

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Healthcare Boss Academy Podcast - #180: Tactical Tuesday: Using KPIs to Measure Business Success
play

04/13/21 • 17 min

OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast discusses digital analytics and the role of key performance indicators (KPIs). He defines these two terms and how they impact a company’s bottom line. He also highlights three categories for selecting the right KPIs to track business success.

3 KEY POINTS:

  1. Through digital analytics, companies can track massive amounts of data on internet users, including demographic information and online activity.
  2. KPIs are measurable values demonstrating whether a business is achieving its key objectives. These “endpoints” often fall under three categories: increasing revenue, decreasing costs and increasing satisfaction.
  3. KPIs should be simple, relevant, timely and useful.

EPISODE HIGHLIGHTS:

  • Digital analytics is the collection and analysis of information about a business.
  • KPIs demonstrate if you and your business are moving in the right direction. They provide a measurable value for accomplishing your key business objectives.
  • There are three categories to consider when it comes to setting up KPIs. These include increasing revenue, decreasing costs and increasing satisfaction.
  • Increasing revenue is impacted by the number of leads and qualified traffic on your website. You can boost revenue by upping the number of orders or increasing product price.
  • Reducing costs means reducing expenses, minimizing process complexity and decreasing the time it takes to deliver your product or service.
  • Increasing satisfaction is achieved through increasing stakeholder engagement, including customers, investors, employees and partners.
  • According to cognitive psychologist George Miller, an average person can track and remember up to five - plus or minus two - elements. Therefore, consider starting with three KPIs to get started.

TWEETABLE QUOTES:

“Know what your key business objectives are.” - Jason Duprat

“Pick KPIs that matter the most to your business.” - Jason Duprat

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

RESOURCES:

  • Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
  • Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
  • Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
bookmark
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Healthcare Boss Academy Podcast - #241: Tactical Tuesday: 5 Ways to Scale & Expand Your Business Market
play

03/29/22 • 17 min

OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about choosing the right market for your business model. To achieve favorable outcomes, entrepreneurs should offer products or services to a market with the best possible opportunities. Jason shares five ways to scale up and expand the right market to achieve growth.

EPISODE HIGHLIGHTS

  • In episode #238, Jason talked about how entrepreneurs can bottleneck their businesses. Another bottleneck to consider is the market you serve.
  • A good market has five attributes: it's large-sized, has a solvable pain point, has purchasing power, is easy to get in front of in a cost-effective way, and it’s growing.
  • Large-sized markets ensure the business has customer reach.
  • Your products or services must be the solution to an existing problem in the chosen market.
  • Purchasing power is especially vital – a business cannot thrive if customers cannot afford it.
  • Choose a market where advertising is easy and cost-effective.
  • Make sure the chosen market is growing and not declining.
  • Jason has spoken with other high-level entrepreneurs and they all say your choice of the market is key. Ask questions, do research, and analyze.
  • There are five ways you can scale up or expand your market.
  • One option is to upmarket by serving bigger players to increase your reach and improve efficiency in growing sales.
  • The second option is to downmarket and get in front of potential clients before they need your product or service.
  • A third option is to go to an adjacent market as they have similar needs.
  • The fourth is to offer more services in general.
  • The last option is to go deeper within your existing market by buying competitors, opening more locations, or offering different delivery platforms.

3 KEY POINTS

  1. The market has a direct relationship to the success of a business.
  2. A good market for your business has five attributes: it’s large, has a solvable problem, has purchasing power, is easy to get in front of, and is experiencing growth.
  3. As an entrepreneur, ask questions, do research, and analyze your market to scale up.

TWEETABLE QUOTES

“If you have a poor entrepreneur in a fantastic market, the market is going to win, and that entrepreneur is going to look like a rockstar.” – Jason Duprat

“The choice of the market is key, and you’ll see investors, those big players are always asking questions and analyzing the market.” – Jason Duprat

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

RESOURCES:

  • Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
  • Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
  • Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
bookmark
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FAQ

How many episodes does Healthcare Boss Academy Podcast have?

Healthcare Boss Academy Podcast currently has 366 episodes available.

What topics does Healthcare Boss Academy Podcast cover?

The podcast is about Entrepreneur, Entrepreneurship, Podcasts, Business and Healthcare.

What is the most popular episode on Healthcare Boss Academy Podcast?

The episode title '#217: Cassie Lane: Build Your Own Botox Business' is the most popular.

What is the average episode length on Healthcare Boss Academy Podcast?

The average episode length on Healthcare Boss Academy Podcast is 29 minutes.

How often are episodes of Healthcare Boss Academy Podcast released?

Episodes of Healthcare Boss Academy Podcast are typically released every 5 days.

When was the first episode of Healthcare Boss Academy Podcast?

The first episode of Healthcare Boss Academy Podcast was released on May 21, 2019.

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