Facility Management Marketing Podcast

Are you struggling to get your facility management or property management business noticed in a crowded market? Do you want to stand out and attract more leads and customers? Then this podcast episode is for you!

Join host Javier Lozano Jr. as he shares the proven strategies he has used to successfully market his own businesses and help them stand out from the competition.

In this episode, you'll learn how to craft a unique value proposition that clearly communicates the benefits of your company, how to effectively use social media to promote your business, and the importance of building a strong online presence.

With these tips and techniques, you'll be able to attract more leads, close more sales, and grow your facility or property management business. So don't miss this valuable episode of the Facility Management Marketing Podcast!

So... my new career path with this NEW tech company will help your facilities maintenance company improve your overall marketing strategy.
Guaranteed.

Are you falling into the trap of overselling your product capabilities and benefits, without considering the actual needs of your clients? Today's episode is all about shifting that perspective, moving away from a self-centric view to a customer-centric approach. We dig into the common pitfalls that facility property management companies often stumble upon, and how you can sidestep these errors. We discuss how by understanding and highlighting the 'pain' your product can alleviate, you're able to demonstrate its true value. We also touch upon the importance of ensuring that your company's image is consistently reflected in customer reviews, adding credibility to your brand.
We further delve into how content marketing can act as a powerful tool to build and nurture relationships with potential customers. Recognizing customer pain points and creating personalized content not only fosters connection but also aids in better decision making. We shed light on the non-linear journey of buyers and the importance of simplifying the purchase process with valuable content. Wrapping up the episode, we share some secrets to keep you updated with facility management marketing trends, strategies, and resources. Whether you're an industry veteran or a budding entrepreneur, today's discussion offers valuable insights to help you navigate the digital marketing landscape for facility management effectively. So, tune in and let's get started on empowering your business growth.

That old blog you wrote 3 years ago... Optimize it. Make it better. Maybe you add more content. Maybe you add some anchor tags, cross-link it with other blogs and content. Or webpages. Improve the images.

There’s a strategy to optimize old blogs you may have written 12+ months ago. The same goes with web pages you have that may be part of your service offering. Either way, in 2023, your Facility Management marketing team should take the time to update content and optimize.

Learn how I’m doing it with some simple tips to move you in the right direction.

Are you tired of struggling to get your facility or property management company noticed in a crowded market?
Are you ready to stand out and attract top-quality clients?
In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares a proven strategy for getting featured in local news and increasing authority and trust for your business.
By following a simple process, you can leverage the power of media coverage to boost your brand and attract new clients.
Don't miss this opportunity to take your business to the next level - listen now to learn how to get featured in your local news station.