The Fit to Grit Cast

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In the second part of our how to build an influential brand online series, we'll talk about some essential tips you need to remember about personal branding and social media (and google)! Learn how important these platforms have become in the past years in this video!

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What happens when a father witnesses his teenage daughter struggle with an eating disorder in a world dominated by Instagram-perfect bodies and misinformation? For Todd, it sparked the creation of EdiFit Education, a revolutionary approach to health literacy that's challenging how we think about fitness and nutrition education.
In this eye-opening conversation, Todd teams up with nutritionist Ronaldo and fitness expert Mitch to reveal the shocking reality behind our global health crisis: cardiovascular disease claiming 300,000 Australian lives annually, and the disturbing projection that one in two people will develop cancer in the coming decade. Their response? A ground-breaking online educational platform that strips away the complexity and confusion surrounding health information.
The EdiFit approach beautifully simplifies the essentials of nutrition and fitness into 37 accessible videos totaling about 10 hours. This isn't just another weight loss program—it's a comprehensive education in how your body works, what real nutrition looks like, and how proper movement can transform your life. Their biggest challenge? Translating expert knowledge into content a 15-year-old could understand and apply immediately.
What makes their story particularly compelling is how they've positioned their solution. Beyond helping individuals, they're targeting schools and corporations with a powerful value proposition: healthier employees mean reduced absenteeism, improved productivity, stronger team bonds, and ultimately becoming an employer of choice. As Todd puts it, "By taking an interest in the health and wellbeing of your staff, the bottom line looks after itself."
Perhaps most powerfully, their work connects physical health directly to mental wellbeing through their simple philosophy: "If you feel better, then you feel better." By empowering people with fundamental knowledge about their bodies, EdiFit is tackling not just the physical health crisis but the mental health epidemic that accompanies it. Ready to transform your understanding of health fundamentals and take control of your wellbeing? This conversation might just be the starting point you've been searching for.

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Stop wasting your fitness studio's marketing budget on expensive digital ads that drain resources and deliver minimal local results. The truth? When you're a local business, you don't need to follow the e-commerce marketing playbook that demands 20-30% of your budget for inconsistent results.
This episode challenges the conventional wisdom about word-of-mouth marketing for fitness businesses. While most digital marketers dismiss it as unreliable, I argue it's actually the foundation of community building—exactly what local studios need to thrive. By combining targeted local events with strategic digital tactics, studios can create sustainable growth without breaking the bank.
The power of community events cannot be overstated. Finding 3-4 targeted local gatherings provides free publicity, demonstrates community integration, and creates opportunities to showcase your expertise through mini-sessions. This approach builds momentum by connecting with prospects in your immediate 2–5-mile radius—your ideal client pool. Even better, having your Google Business Profile ready at these events enables immediate review collection that builds critical trust.
Reviews equal trust, and trust drives business. I share a simple yet powerful system: sending five personalized emails daily to long-standing members requesting reviews while offering incentives for friend referrals. When trainers participate using their personal profiles, it adds authenticity and algorithmic benefit to your online presence. This simultaneously improves your reputation and leverages existing relationships to introduce new prospects.
Remember that everyone judges a book by its cover. High-value clients want to see authentic values expressed through your visuals, messaging, and pricing. When you confidently communicate who you are, you naturally attract clients willing to pay for value. This isn't about tactics; it's about strategy—being the visionary who builds something remarkable in your community. Ready to transform your fitness business through authentic, community-focused marketing? Listen now and start implementing these proven approaches today.

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Life can often feel like a game, one where strategy, humor, and unexpected inspirations guide us through its complexities. Imagine viewing your everyday challenges as levels in a video game, where you learn to laugh off minor annoyances and focus on the truly important quests. Our episode kicks off with a personal tale of how a father's short stint in the NFL surprisingly fueled a career trajectory that now involves working closely with professional athletes. This journey highlights the unpredictable paths life can take and how they can align with our aspirations. We also ponder the simulation theory and the notion of a creator, while humorously acknowledging how dogs might be the best judges of a person’s energy.
Transitioning from life’s philosophical musings, we draw analogies between romantic partnerships and business relationships. The quest to find the right fit becomes an enlightening exploration of client dynamics. Reflecting on my own experiences, I share insights from eight years in business, where understanding the psychological nuances of clients can be as crucial as demographic data. Discovering the ideal client isn't just about ticking boxes; it's about learning from past experiences, navigating through difficult client situations, and ultimately creating successful relationships by balancing hard metrics with intangible qualities.
In today's bustling digital marketing world, where the tension between quantity and quality prevails, our conversation shifts to strategies for thriving in this landscape. Much like in dating, the focus on quality over quantity is emphasized through the selection of client management systems and marketing strategies. Finally, we delve into the specifics of B2B marketing within the construction industry, where branding and crafting compelling RFPs are pivotal. Whether you're in digital marketing or navigating life’s unpredictable game, our episode offers insights and strategies to ensure growth and fulfillment in various arenas.

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Struggling to grow your fitness studio despite investing in expensive lead generation tactics? You're not alone. Many studio owners find themselves trapped in a cycle of diminishing returns from traditional marketing—paying for ads, making cold calls, and running endless promotions with little sustainable momentum to show for it.
The solution isn't finding the next marketing trick; it's leveraging what you already have. Your existing clients represent an untapped growth engine waiting to be activated. In this candid episode, I share my personal journey of discovering how a structured referral system transformed my business after experiencing the frustration of inconsistent growth and client churn.
At the heart of a successful referral strategy lies a systematic approach that combines review generation with incentivized referrals. By implementing a three-month checkpoint that requests reviews and encourages referrals with meaningful rewards, you create a dual-purpose system that builds your online reputation while generating high-quality leads. These tools need not be complicated—simple email and text automations can drive significant results when implemented consistently.
The beauty of referrals extends beyond just acquiring new clients. Referred members arrive with pre-established trust, shortening your sales cycle dramatically. They typically match the values of your existing community, improving retention and creating a more cohesive studio culture. And perhaps most importantly, this approach concentrates your growth within your critical 3-5 mile service radius, creating neighborhood momentum that becomes increasingly difficult for competitors to disrupt. Ready to transform your existing clients into your studio's secret weapon for sustainable growth?

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