The Fit to Grit Cast
Zachary Colman
Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.
We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
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Top 10 The Fit to Grit Cast Episodes
Goodpods has curated a list of the 10 best The Fit to Grit Cast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Fit to Grit Cast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Fit to Grit Cast episode by adding your comments to the episode page.
Building An Influential Personal Brand on SOCIAL MEDIA
The Fit to Grit Cast
10/25/22 • 12 min
In the second part of our how to build an influential brand online series, we'll talk about some essential tips you need to remember about personal branding and social media (and google)! Learn how important these platforms have become in the past years in this video!
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
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How AI and Leadership are Shaping the Future of Fitness
The Fit to Grit Cast
05/13/25 • 39 min
The boundary between technology and wellness is blurring, creating revolutionary opportunities for fitness professionals and businesses ready to evolve. Mike Hansen, a 25-year veteran of the fitness industry turned business incubator, shares his journey from gym operations to Wall Street and back to fitness entrepreneurship, revealing how passion and strategic thinking combine to create successful ventures in the wellness space.
Hansen provides a compelling roadmap for navigating the technological transformation sweeping through fitness. "There's two businesses in the future: the ones that use AI and the ones that are out of business," he states, while offering practical advice on creating an AI-driven culture that enhances rather than replaces human connection. His approach—"automate the grind, amplify the voice"—demonstrates how technology can free fitness professionals to focus on high-value activities while maintaining the personal touch that clients crave.
The conversation delves into why athletes make exceptional entrepreneurs, with Hansen observing that "100% will lose, 90% will fail, and 10% won't quit." This athletic DNA—characterized by perseverance through setbacks and delayed gratification—translates directly to business success. Similarly, the shift from "look good" to "feel good" as a primary consumer motivation reflects a more sustainable approach to wellness that prioritizes holistic wellbeing over pure aesthetics.
Perhaps most exciting is Hansen's work bridging the traditional gap between healthcare and fitness through ventures like Bridge Health, which enables fitness businesses to participate in insurance-supported care plans. This innovation creates win-win scenarios for consumers seeking preventative wellness, healthcare providers, and fitness businesses ready to expand their impact. Connect with Mike at MikeGHansen.com or find him on LinkedIn to learn more about these emerging opportunities.
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
How Branding Gives Athletes More Sponsorship Opportunities
The Fit to Grit Cast
09/23/21 • 11 min
Whether you're a pro athlete or an aspiring one, it's important to have an established personal brand. Your name and logo are your identity in the world of sports- so make sure they represent who you are! Here's how branding can help.
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Sports Sponsorships: How to Get Companies to Sponsor YOU!
The Fit to Grit Cast
08/17/21 • 11 min
Are you an athlete or sports team trying to find a sponsor?
If you're tired of waiting for the phone to ring, this video is for you. Here is a simple guide on getting companies to sponsor YOU!
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
How to Build A Top Sports Brand From SCRATCH! Part 1
The Fit to Grit Cast
04/07/22 • 11 min
Hey guys! Welcome to Creatitive, where we help athletes, sports marketers, and athletic business owners learn how to build legacies beyond the game! Every Tuesday and Thursday, we talk about solutions that can truly change the business of sports.
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Brand Power Analysis: Money Mindset Coach Taryn Bushrod
The Fit to Grit Cast
05/26/22 • 45 min
We sit down with money mindset coach Taryn Bushrod and talk through dealing with money and the midset around making financial decisions.
View Full podcast on any major outlet or visit it here: View our podcast at: https://creatitive.com/podcast/
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
What is Lifestyle Branding? + Jason Witten Comes out of Retirement
The Fit to Grit Cast
07/31/19 • 13 min
We're gonna get into Jason Witten ending his retirement and returning to the Cowboys. We're also gonna talk a little bit about lifestyle branding, how to create a brand that inspires consumers. So, stay tuned.
Blog post: https://creatitive.com/lifestyle-branding-how-to-inspire/
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Designing Success Part 1: How to PROPERLY Create Your Brands Logo
The Fit to Grit Cast
02/01/22 • 10 min
The importance of branding can't be overstated - it's what makes you and your business stand out from the rest. So in this video series, we'll discuss the importance of creating a brand logo and how to efficiently create one — starting with Creatitive's process of logo development!
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
The Mysteries of Sports Sponsorships Explored: How Brands Pick WHO to Sponsor
The Fit to Grit Cast
03/10/22 • 11 min
The world of sports sponsorships is a mysterious one. It's the most expensive advertising game in town, but it can be hard to know which brands are worth chasing and which ones aren't.
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
How Retention Can Boost Your Fitness Studio’s Profit
The Fit to Grit Cast
05/21/25 • 16 min
What's the single most overlooked metric that could transform your studio's profitability? Retention. While many studio owners chase endless promotional challenges and acquisition strategies, the true path to sustainable growth lies in building genuine community connections and personalized experiences.
The numbers don't lie - a mere 5% increase in retention rates can boost profits by an astonishing 25-95%. This episode takes you deep into the psychology behind lasting membership loyalty, exploring why community-driven efforts consistently outperform traditional marketing tactics. I share the story of a studio owner who built a million-dollar business with exceptional profit margins by focusing primarily on community engagement and member advocacy rather than constant promotion.
You'll discover practical techniques for enhancing client satisfaction without breaking your marketing budget. Learn how to leverage your existing members as powerful advocates, create personalized experiences that reflect your brand values, and build sustainable community bonds that keep members coming back. We explore why reviews remain one of the most underutilized yet potent tools for studio growth and how community gatherings can strengthen your studio ecosystem.
Whether you're struggling with high turnover rates or looking to take your successful studio to new heights, this episode provides a fresh perspective on growth that prioritizes quality relationships over quantity of leads. Stop exhausting yourself with marketing fatigue and start building a sustainable community that grows organically through shared values and exceptional experiences. Your members are your most valuable marketing asset - it's time to treat them that way.
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
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FAQ
How many episodes does The Fit to Grit Cast have?
The Fit to Grit Cast currently has 304 episodes available.
What topics does The Fit to Grit Cast cover?
The podcast is about Health & Fitness, Branding, Leadership, Cmo, Entrepreneurship, Mental Health, Personal Development, Podcasts and Business.
What is the most popular episode on The Fit to Grit Cast?
The episode title 'Building An Influential Personal Brand on SOCIAL MEDIA' is the most popular.
What is the average episode length on The Fit to Grit Cast?
The average episode length on The Fit to Grit Cast is 19 minutes.
How often are episodes of The Fit to Grit Cast released?
Episodes of The Fit to Grit Cast are typically released every 5 days.
When was the first episode of The Fit to Grit Cast?
The first episode of The Fit to Grit Cast was released on May 25, 2019.
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