Zero to Unicorn

This is 'Entrepreneur's Edge' - a Norhart podcast. In these episodes, we aim to help budding entrepreneurs on their journey to success, with tips, advice and fun along the way.

Summary

In this conversation, Roy Osing shares his secrets to building a billion-dollar sales force. He emphasizes the importance of creating a just-about-right strategy that focuses on execution rather than theoretical perfection. Osing discusses the three key questions to ask when defining a strategy: determining growth objectives, identifying customer segments, and understanding how to compete and win. He also highlights the significance of leadership by serving around and translating strategy for every function in the organization. Osing explains the need to shift from a product-focused approach to problem-solving and building long-term customer relationships. In this conversation, Roy Osing shares insights on differentiating a business through behavioral factors and building authentic relationships with customers. He emphasizes the importance of hiring employees who genuinely love people and creating a recruitment process that identifies this trait. Roy also discusses the role of marketing in creating personalized experiences and driving customer cravings. He shares his experience transitioning from voice to data services and the importance of releasing latent power in employees to drive execution and excitement.

Takeaways

• Building a successful sales force requires a just-about-right strategy that prioritizes execution over theoretical perfection.
• To define a strategy, ask three key questions: determine growth objectives, identify customer segments, and understand how to compete and win.
• Leadership by serving around and translating strategy for every function in the organization is crucial for success.
• Shifting from a product-focused approach to problem-solving and building long-term customer relationships is essential for sustainable growth. Differentiate your business through behavioral factors and authentic relationships.
• Hire employees who genuinely love people and create a recruitment process that identifies this trait.
• Marketing should focus on creating personalized experiences and driving customer cravings.
• Transitioning from one service to another requires a focus on retaining and growing existing customers.

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A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.

This season of Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.

But don’t think that this is a story of how to grow a business to a billion dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.

Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to achieving unicorn status with a business determined to do good.

Summary

Dov Baron shares his journey from a challenging childhood to becoming a successful entrepreneur and polymath. He grew up in poverty and took on adult responsibilities at a young age. Despite facing adversity, he had a strong ambition to create a different life for himself. Dov started a freelance hairdressing business, which allowed him the freedom to travel and study different spiritual and psychological disciplines. He delved into neuroscience and addiction, exploring the impact of stress and the addictive process on human behavior. Dov's curiosity and polymathic mindset have driven his personal and professional growth. In this conversation, Dov Baron discusses the concept of subjective trauma and how individuals cope with pain. He explains the role of the opioid system in managing pain and the different coping mechanisms people use. Dov shares his personal experience of trauma and how it led him on a journey of recovery and self-discovery. He also talks about his work consulting with powerful people and the biases that can hinder understanding. Dov emphasizes the importance of seeing people beyond our biases and treating everyone with dignity and compassion.

Takeaways

• Adversity can fuel ambition and drive individuals to create a different life for themselves.
• Having the freedom to explore different disciplines and study diverse topics can lead to personal and professional growth.
• Understanding the impact of stress and addiction on human behavior can provide insights into personal development and well-being.
• Curiosity and a polymathic mindset can lead to a deeper understanding of oneself and the world. Subjective trauma is a form of trauma that is experienced subjectively and can lead individuals to cope using various mechanisms, such as the opioid system.
• The opioid system can be activated as a coping mechanism for pain, leading individuals to engage in activities that release neurochemicals to lower stress levels.
• Self-actualization involves addressing emotional pain and understanding one's own emotional source code to create a path towards healing and personal growth.
• Recovery from trauma involves a journey of self-discovery and letting go of old identities and coping mechanisms.
• Consulting with powerful individuals requires breaching biases and seeing people beyond their external status, treating everyone with dignity and compassion.

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www.dovbaron.com

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Every story worth telling begins with characters worth following.

In our story, that character is Ed Kaeding.

Ed and his wife Brenda have always had the desire to help others. They opened their homes to strangers in need of a place to rest. They opened their hearts to children not biologically theirs. They gave financially to people in need, even when they struggled to make ends meet themselves.

In this episode, you’ll get an intimate look at what it was like to be a part of the Kaeding family in the early years of the business, and how they persevered through financial struggles, personal struggles, and an attempted kidnapping–all because they knew what they were building was worth it.

This is the origin story of a unicorn.

Join us as we learn more about Ed and Brenda, the resilience of the human spirit, and the importance of hard work, determination, and community support in achieving success.

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Did you know that Batman only narrowly survived Hollywood? So much so, that the Batman movies almost didn’t exist. In fact, it took ten years of fighting to bring the caped crusader to life.

Michael Uslan, the originator, and Executive Producer of the Batman movies had the vision that Hollywood lacked, and it was his tenacity and a moment of perseverance that led to one of the most successful film franchises of all time leaping from the page to the big screen.

Find out what it takes to make a billion-dollar impact in the world, and the effect success has had on the man once called ‘Batman’s Batman’.

Beat the banks! Interested in earning up to 8.5% interest? Visit Norhart Invest to learn more!