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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Dave Jackson

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes - Is Your Podcast Not Growing? Is it Sick?

Is Your Podcast Not Growing? Is it Sick?

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

play

06/01/23 • 9 min

Don't Be Afraid of the Truth: The Value of Outside Opinions for Podcast Improvement

On this episode of Your Podcast Consultant, Dave Jackson offers sage advice for aspiring and established podcasters. He discusses the importance of prioritizing a good podcast over advertising, seeking honest feedback, and improving based on listener input. Dave also talks about the role of word-of-mouth referrals in a podcast's success and cautions against assuming heavy marketing will guarantee success. Additionally, he shares personal anecdotes about his health and weight loss journey, as well as his experience as a podcast consultant. Tune in for valuable insights and practical tips to make your podcast stand out in a crowded market.

Key Points

How Fear Almost Cost Me My Health

Seeking an honest opinion about a podcast from people who aren't friends or family

Caution in assuming that heavy marketing will guarantee success for a podcast

You can't fix something if you aren't aware it's broken.

Quote:

"And none of my friends told me that Dave, you, you like are singing way outside your range. And so consequently, I couldn't fix it because nobody would tell me the truth."

READY TO START YOUR PODCAST?

When you join the School of Podcasting, you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/listener

Mentioned in this episode:

Is Your Podcast Not Growing?

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.

10 Tips


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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2 Listeners

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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes - 5 Tools to Make It Easy to Connect With Your Audience

5 Tools to Make It Easy to Connect With Your Audience

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

play

09/19/21 • 6 min

The more honest feedback (from people you aren't related to grew up with) you get from your audience the better your show will be.

It's a little scary to ask people for feedback, but in the end without feedback, you are at risk of wasting your time creating content that doesn't resonate with your audience.

Today I have some tools to make it easy.

Podcast Voicemail

podcastvoicemail.com is exactly what it sounds like. You get a toll-free number for your audience to call into. The good news is everyone knows how to dial a phone number and it can be as low as 7 cents a minute. The bad news is the audio is not great so if you're looking to use these calls in .your show, it's not a great choice.

Podpage

Podpage is a great tool where you can create a great-looking website for your podcast and it has a voicemail tool built-in.

Speakpipe

Speakpipe is the original tool for getting feedback from your audience. It's $15/month and recently went through a very nice upgrade.

Telbee

Telbee is a bit like Speakpipe on steroids and a little more flexible for $18/month

Video Ask

Video ask is a way to get feedback via video. They have a free version, and then monthly plans start at $30

Voice Form

As I write this in September of 2021 Voice Form is on Sale for a lifetime price of $69. Not only does it make it easy to get feedback, but it also has built-in tools for surveys. I am currently testing this for my free call application.

Apply today for a free consulting call.

Mentioned in this episode:

Is Your Podcast Not Growing?

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.

10 Tips


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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2 Listeners

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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes - Networking over Pitching: The Smart Podcast Strategy

Networking over Pitching: The Smart Podcast Strategy

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

play

04/05/24 • 6 min

Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart.

I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can be a goldmine of opportunity.

Join us as we dive into the art of making meaningful connections, steering clear of common faux pas, and enhancing your podcast's potential with strategic community engagement. Stay tuned to unlock the secrets of smart networking and avoid looking 'silly' in professional groups.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Follow the Show and Never Miss an Episode

Apple - Spotify - Pocket Casts - Amazon Music

Mentioned in this episode:

Is Your Podcast Not Growing?

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.

10 Tips


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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1 Listener

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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes - What Happened When I Ignored My Own Advice

What Happened When I Ignored My Own Advice

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

play

08/01/22 • 9 min

I have advice that I tell my clients:

Record a few test episodes so you can see how long it will take to create an episode - then pick your schedule.

Get some feedback from someone you are not related to, or didn't grow up with. You need constructive feedback.

While I recorded a few test shows, I didn't spend much time on this (two episodes) and I didn't get any feedback.

When I saw my supply chain of content was not as fruitful as I thought, I ignored it and went with my heart.

In the end, the podcast took more time than planned (they always do) but I am already doing multiple podcasts and understand the value of my time. Consequently, I told the audience of that show where to find me, and I am taking some extra time to learn from my own mistakes.

You're never going to be perfect. All you can do is fail fast, and learn from your mistakes and move on.

I Help Podcasters - It's What I Do

If you need help, come visit me at www.podcastconsultant.com

Mentioned in this episode:

Is Your Podcast Not Growing?

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.

10 Tips


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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1 Listener

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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes - What the Heck Are Podcast Show Notes?

What the Heck Are Podcast Show Notes?

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

play

04/01/23 • 9 min

As someone who has been helping people understand technology for over 20 years, I'm here to say words matter. Today I help you understand two confusing terms floating around the podcasting space so you can stop confusing your audience.

Show Notes

Show notes is a phrase I'm going to swap out for "Episode Description." We know what a show is. We know what notes are, but your listener may not understand what it means when you put them together. Podcasters created this phrase, and most podcasters understand the phrase. Listeners may be a bit confused. If you add a little more clarity, they may avoid being confused. By calling the description of your episode the "Episode Description" may lead to less confusion.

YouTube Podcast

Youtube launched a "feature" to turn your YouTube playlist into a "Podcast." To this, I say, Just because there is a mouse in the cookie jar doesn't mean it's a cookie." You need an RSS feed to be a podcast.

Yes, YouTubers create content. But they are no podcasters. They are YouTubers. Technically we are all content creators.

Mentioned In This Episode

Profit From Your Podcast Book

Capsho (AI Transcription)

Swell AI (AI Transcription)

READY TO START YOUR PODCAST?

When you join the School of Podcasting, you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/listener

Timeline

00:00:08 - Words Matter (Opening) 00:00:53 - Show Notes 00:02:28 - The Most Upsetting Mistake 00:03:21 - What Else Do You Put In Your Episode Description? 00:03:52 - Google Wants GOOD Words 00:05:06 - AI Tools Need a Human Touch 00:05:24 - Your Episode Description is a Blog Post 00:06:13 - A Mouse in the Cookie Jar 00:07:47 - Embrace being a "Youtuber" 00:08:20 - Why Do I Care? 00:08:44 - Join the School of Podcasting

Mentioned in this episode:

Is Your Podcast Not Growing?

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.

10 Tips


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
profile image

1 Listener

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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes - I've been Gone so Long How Do I Bring My Podcast Back?

I've been Gone so Long How Do I Bring My Podcast Back?

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

play

08/15/22 • 5 min

In a way it doesn't matter WHY you were away, but you started a podcast and were consistent in your schedule, until you weren't.

Life happened and what was supposed to be a few days turned into a few weeks, maybe months, or even years.

Now you want to come back, but you feel a bit weird. Maybe a bit embarrassed that you started and then just vanished. Don't be.

I haven't bowled in years. I have a ball and bag around here somewhere and if I walk into an Alley to score some games, nobody cares that it has been decades.

Go back to the basics.

Identify why you're podcasting.

Identify who this is for and what they need.

Identify what you want them to do.

Give them what they want, ask for what you need,

and don't be being.

SCHOOL OF PODCASTING NOW WITH UNLIMITED CONSULTING

Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). I don't anything about this technology (You said the same thing about driving). Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge. Join worry-free with a 30-day money-back guarantee Go to www.schoolofpodcasting.com/start

Mentioned in this episode:

Is Your Podcast Not Growing?

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.

10 Tips


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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1 Listener

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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes - Cut Your Editing Time in Half Using AI Transcription Tools

Cut Your Editing Time in Half Using AI Transcription Tools

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

play

05/02/23 • 8 min

Many people think transcriptions are only for making it easy for the hearing impaired to consume your content (and that is ONE way you can use transcripts), but there are other ways to use transcriptions.

Topics Covered

• The use of robots in podcast production

• AI tools for podcasting

• Transcription services and their multiple uses

• Closed captions in podcasting

• Importance of proper use of transcripts and SEO

Different Uses of Podcast Transcripts

Transcripts can serve many different purposes in podcasting. Here are a few ways they can be used: 1. Closed captions: Transcripts can be used to create closed captions, which improves accessibility for hearing-impaired audiences. 2. Content editing: Transcripts can be used as a tool for editing podcast content. By reviewing the transcript, podcasters can identify areas of the episode that need improvement or clarification. 3. Quote pulling: Transcripts can also be used to pull quotes from the episode for promotional or marketing purposes. 4. SEO improvement: Transcripts can improve search engine optimization by providing text content that search engines can crawl and understand. 5. Alternative content consumption: Some listeners prefer to read transcripts rather than listen to the entire episode, so transcripts can provide an alternative way for audiences to consume the content.

It's important to note that unedited transcripts may not make sense and could actually hurt SEO if used for episode descriptions, so it's important to edit transcripts before using them for any purpose.

An Evolving Space

The one thing that is staying the same in this space is CHANGE. There were over 1000 tools based on AI released in April. So by the time you read this, the apps I'm mentioning will have added updates, and there will probably be updates in about 10 minutes. This makes it VERY hard (if not impossible) to pick a "Best one". Capsho has the highest price if you want all the bells and whistles, and CastMagic is the best deal right now with a lifetime deal on Appsumo.

How I Saved 40 Minutes Editing One Episode

I got permission to play a part of another podcast. I said, hey, can I take this clip from your show and play it in mine? And they're like, "Yeah, that's fine," except it was a 50-minute episode, and I couldn't remember where that clip was. I ran it up through Otter, had it, transcribed it, and I searched for the phrase I was looking for, and there it was.

And I could see where it was near the end of the show. So I saved at least 40 minutes looking for a certain part of the episode that I would use.

Show Edits In a Google Doc

You could take your transcript, and in the Google Doc there is a highlighter, and you could mark your edits on the screen and share the link with your editor.

Easier to Spot "Pull Quotes"

You can read an episode faster than listening to it, so when you are listening for pull quotes, you can spot these easier with transcripts.

Mentioned In This Episode

Otter

Capsho

CastMagic

Swellai

PodSqueeze

MacWhisper

Mentioned in this episode:

Is Your Podcast Not Growing?

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.

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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes - Troubleshooting Your Podcast Growth While Keeping Your Sanity

Troubleshooting Your Podcast Growth While Keeping Your Sanity

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

play

11/01/22 • 7 min

If there is a problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to the recorder, etc.

I recently attended an event and came back with lots of ideas I want to try to grow my audience. These include:

  • Using a tool to help with episode titles
  • Promoting the show on Tiktok
  • Better Artwork

and many more.

So when we come back from these events we are excited and we want to see our download numbers soar and we put all these steps into place at once.

If this works, this is great and we keep doing all the steps. However, what if you chose five things to add to your already busy schedule and only one of them is responsible for your growth? That means you are wasting your time doing something that is not helping.

This is how podcast burnout happens. We watch YouTube, or go to events, read a book, etc and we get all sorts of ideas and we implement them all. Then later we get more content with more ideas and we feel overwhelmed. We feel we HAVE to do them ALL.

If you implement one strategy at a time, you can better see if doing that strategy moves the needle. I recently started using Tiktok. Consequently, I can see where it is driving more traffic to my website.

I am using a tool called switch which makes it very easy to monitor if people are clicking on things. Then you can see if something is working (or not) and if it is working, is it working enough to keep doing it? I will often create a coupon code to track and see if someone signs up for the School of Podcasting. That is my goal, and if I see multiple people have used a coupon such as YPC (for your podcast consultant) I can see where it is worth continuing to do this show.

The key here is you need to be patient and only implement ONE strategy at a time and then give it a month. If you can, give it two. Then you can look at your data, make informed decisions and only do those strategies and actions that are working, quit doing those that don't, and save your sanity as you watch your show grow.

I'm Dave Jackson and I want to be your podcast consultant who helps you plan, launch, grow, and monetize your show. Let's see what we can do together...

Mentioned in this episode:

Is Your Podcast Not Growing?

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.

10 Tips


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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1 Listener

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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes - Podcasting For People Who Are Afraid of Technology

Podcasting For People Who Are Afraid of Technology

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

play

12/05/18 • 8 min

You might be thinking, "Technology and I are not friends." I hear this all of the time from clients, "But Dave you don't understand my VCR blinked 12:00 for years." I know. I've heard this many times. To this, I ask:

Have you ever uploaded an image to FaceBook, or a file as an email attachment? 

Then you can upload a media file to your media host

Have you ever been listening to the radio in the car and your phone rings and you turn down the radio?

Then you know how to mix audio

Have you ever press record on a VCR, Cassette Deck, Tivo, or DVR?

Then you press record in audio recording software (hint, it's the red button with "REC" on it)

Do You Know How To Talk?

Then you can talk into a microphone.

I Use to Be Afraid Like You

Today I share a story about how I was fired for being too shy.  I reveal the advice I got from a teacher who got me over the hump, and I want to be the person who can help you over your hump.

Don't let the technology stop you from getting your message out to the world. If you want to be heard, then please let me know help

I look forward to working with you. I want to be your podcast consultant

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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes - How Long Should My Podcast Be?

How Long Should My Podcast Be?

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

play

12/12/18 • 7 min

People ask me, "How Long Should My Podcast Be?" What is the ideal podcast length? For a while, everyone wanted to make a 20-minute podcast as that was the average commute in the US. I prefer the answer from Valerie Geller in her book Beyond Powerful Radio A Communicator's Guide to the Internet Age: News, Talk, Information which is, "There is no such thing as too long, only too boring." You can get the audiobook for free.

Longer Podcasts Are Doing Very Well

In episode 93 of Libsyn.com's The Feed Podcast, VP of Podcaster Relations Rob Walch states that at Libsyn.com

84% of shows with 100,000 downloads are 51 minutes are longer

Those that were 2.0 hours or more with 100,000 downloads per episode or more made up 13.2% of the podcasts on Libsyn.

Those that were 30 minutes or less made up 9.9% of shows.

This Doesn't Mean All Podcasts Should Be Long

The bottom line is, your podcast should be as long as it needs to be and not a minute more.

When I reverse engineered all the content I consumed, I found that the content did one or more of the following:

It made me Laugh
It made me Cry
It made me Think
It made me Grown
It Educated me
It Entertained me

If you can do more than one of these at the same time, you're on to something. If your content does not of the above, do NOT press record.

I would love to help you shape your message. I want to be your podcast consultant.

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How many episodes does Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes have?

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes currently has 201 episodes available.

What topics does Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes cover?

The podcast is about Marketing, Podcasts, Technology and Business.

What is the most popular episode on Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes?

The episode title 'Is Your Podcast Not Growing? Is it Sick?' is the most popular.

What is the average episode length on Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes?

The average episode length on Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes is 8 minutes.

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Episodes of Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes are typically released every 13 days, 3 hours.

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The first episode of Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes was released on Nov 28, 2018.

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