Your Path to Publish

Juxtabook

You've poured your heart into writing your book for the past six months or more, and now you're eager to share it with the world. But a quick Google search on how to publish a book has left you overwhelmed with questions: Should I self-publish? Is traditional publishing better? What about hybrid publishing? Which path is the best one for my book and my business?

You understand the power of publishing your book — it could instantly boost your credibility and attract new clients. You’re also acutely aware that every day your book remains unpublished, you remain invisible to the people who need what you offer. But because you’re stuck handling 80% or more of your business's day-to-day operations behind the scenes, finding time to publish, market, and sell your book has felt impossible. Until now.

Because picture this: what if you could publish your book within the next six months, get hundreds of people excited to buy your book before it even launches, and turn it into a powerful tool that not only increases sales but streamlines your marketing efforts but also gets new leads reaching out to you without running expensive ad campaigns, cold prospecting new leads, or attending (another) boring industry conference?

For the past decade, our team at Juxtabook has helped non-fiction authors just like you navigate the publishing industry and choose the best path to publish, launch, and sell your book based on your specific business goals.

Unlike other podcasts that focus only on one path to publish or on how to market a book after it’s published, we’ll guide you through the five phases of the book publishing journey from start to finish so you can publish your book, turn it into the ultimate business card, and use it to build your legacy.

Join Zach Kristensen for weekly bite-sized episodes to learn how we’ve helped independent authors just like you discover the right path to become a best-selling author, double their speaking fees, establish themselves as industry authorities, and sell over 10,000 books in their first year — so you can do the same.

Hit play and let’s dive in.

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Best episodes

Top 10 Your Path to Publish Episodes

Goodpods has curated a list of the 10 best Your Path to Publish episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Your Path to Publish for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Your Path to Publish episode by adding your comments to the episode page.

Ep. 66 - The Power of Beta Readers To Maximize Your Book’s Potentials

Your Path to Publish

10/21/24 • 9 min

In this episode, we explore the crucial role beta readers play in the success of your book. From refining your manuscript to building early marketing momentum, beta readers offer valuable feedback that can take your book to the next level. I’ll share strategies on how to maximize your time with them, provide clear instructions, and start engaging your audience early. Plus, I’ll reveal my favorite question to ask beta readers to ensure you get the most helpful feedback.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to assemble a diverse group of beta readers and set clear expectations
What questions to ask to get valuable feedback and enhance your manuscript
How beta readers can kickstart your book marketing efforts before launch

Don’t miss this episode if you’re looking to make your book the best it can be with the help of beta readers!

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Ep. 70 - A Big Mistake Authors Make When they First Get Started

Your Path to Publish

11/18/24 • 8 min

In this episode of Your Path to Publish, we discuss an essential but often overlooked aspect of the author journey: creating an author strategy. If you've invested months or years into writing a book, only to feel lost or disappointed when it launches, it might come down to a lack of planning and strategy.
This episode dives into the components of an effective author strategy and how to ensure you’re on the right path from the start.

By the end of this episode, you’ll know:

Why having a strategic plan is crucial for both new and experienced authors
How to envision your long-term author career and determine your unique goals
The steps to clarify your book’s purpose, audience, and exit strategy
How to create a practical plan that balances writing with audience engagement and marketing
The importance of execution—why a strategy is only valuable if you act on it

Ep. 09 Q&A Episode: How to Launch a Book?

Your Path to Publish

09/29/23 • 6 min

To become a successful author is often a journey that unfolds over several years, and it's crucial to manage your expectations accordingly.

At Juxtabook, we use a four-step approach to help authors craft effective book launch plans.

1. Launching a Book Is All About Connection:

Launching a book is all about building new and enhancing current connections. Understanding these relationships can be instrumental in determining which activities will hold the highest value for you and your network.

2. Conducting an Author Platform Audit:

This step involves listing all the platforms where you have some degree of influence and categorizing them into two groups: those you have the most influence over and those with the least influence. Notably, social media platforms often fall into the latter category due to the limited control authors have over engagement and distribution.

3. Rating the Level of Connections:

Rate the connection level with each platform on a scale of one to three, helping to identify opportunities and assess the effort required before, during, and after the book launch to establish meaningful connections.

4. Determining High-Engagement Activities:

Armed with the insights from the previous steps, authors can now select marketing and launch activities tailored to engage their target audience effectively. Begin planning a book launch at least six months in advance for the best results.

Book launches are all about forging connections, conducting a thorough author platform audit, rating your connection levels, and strategically selecting high-engagement activities. With persistence and a customized approach, authors can navigate the complex world of book launches and achieve success.

Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

Ep. 35 - Author Highlight: Crafting a Author Journey

Your Path to Publish

12/06/23 • 4 min

In this episode, we turn the spotlight on an exceptional author currently under the guidance of our coaching program. This individual is weaving a distinctive path in the authorial landscape, employing strategies that resonate deeply with the essence of a successful author journey.

Author Focus:

The author's current work is tailored for teachers contemplating a shift from the profession they once chose. The book aims to serve as a comprehensive guide, offering support to educators seeking a way out of teaching. The goal is to help them identify their skills, navigate potential career transitions, and envision a future beyond the classroom.

Key Highlights of the Author's Approach:

Audience Understanding:The author stands out for their crystal-clear understanding of their target audience, the teachers looking to transition out of the profession. This clarity significantly streamlines the writing process.
Empathy from Shared Experience: The author empathizes deeply with their audience, having walked in the shoes of teachers. Their own journey from teaching, a profession they found flawed, to a different career, provides invaluable insights for readers facing a similar decision.
Beyond the Book Focus: The author thinks beyond the book, actively considering supplementary resources, tools, and courses that could complement the book. This holistic approach ensures that readers have avenues for ongoing engagement and support.
Community Building: Recognizing the need for a supportive community, the author is intentionally working on building a platform where teachers can connect, share experiences, and receive ongoing guidance. This goes beyond the conventional idea of a Facebook group and may include virtual or in-person meetings.
Impact over Sales: The author places a premium on impact and success for readers rather than merely focusing on book sales. This mindset underscores a commitment to the transformative journey of their audience.
Strategic Planning without Distraction: While juggling various aspects of authorship may seem daunting, the author maintains a strategic focus. They are dedicated to completing the book while actively noting ideas for supplementary resources, understanding that timing is crucial for each building block.
Tailored Book Format: Recognizing the unique preferences of their audience, the author is contemplating a format that aligns with the teaching profession. This might include a spiral-bound or workbook-style layout, making the book more relatable and user-friendly for teachers.

Ep. 25 - A Favorite Chat GPT Prompt for Authors

Your Path to Publish

11/06/23 • 4 min

In this episode, we dive into a powerful Chat GPT prompt that can significantly enhance your AI-assisted tasks. The quality of your input directly influences the quality of your output, following the GIGO method: Garbage In, Garbage Out.

Understanding the Power of Quality Input:

Over the past year, chatbots and AI platforms like Chat GPT have gained immense popularity. To maximize their potential, it's crucial to provide them with the right context and information.

The GPT Prompt:

The featured prompt is designed to help you work with Chat GPT and specify the information it needs to generate high-quality results. Here's how it works:

Define Your Request: Start by explaining what you want Chat GPT to do.
Insert the Prompt: Add the prompt, "Ask me X until you think you have enough information," at the end of your instruction.
Answer Chat GPT's Questions: Chat GPT will follow up with a series of questions to gather the necessary context and information.

The number of questions can vary, but they are all aimed at extracting essential information related to your task.

Benefits of the Prompt:

- Encourages Deep Thinking: This prompt pushes you to think deeply about your content and audience.
Saves Time: While you could provide this information manually, Chat GPT does an excellent job of extracting the needed details, saving you valuable time.
Edit and Adjust: Even after Chat GPT produces results, you can further refine them based on your knowledge.

This prompt can be a game changer for tasks like creating content calendars, business planning, and more. Try it out and share your experience with us.

Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

Ep. 21 - Q&A Episode: Imposter Syndrome - Authoring Through Self-Doubt

Your Path to Publish

10/27/23 • 5 min

Do you ever struggle with imposter syndrome as an author? Many authors face this challenge, especially when they consider writing about topics that others have covered. In this episode, we discuss practical advice for overcoming imposter syndrome and staying motivated as a writer.

Defining Overcoming Imposter Syndrome
Begin by defining what "overcoming" imposter syndrome means to you. Understand what it looks like when you've beaten this feeling, as this will be part of your author journey.
Recognizing the Impact
Assess how imposter syndrome affects your daily life and confidence. Recognize the impact it has on your creative process and self-esteem.
Dive Deeper
Delve deeper into why imposter syndrome is affecting you. Understand the underlying causes and feelings that contribute to this phenomenon.
Seek Feedback
Seek feedback from others. Compare your self-perception with how others view you. Often, we underestimate our capabilities, while others may see us as experts in our field.
Determine Your Next Step
Once you've learned from the experience of imposter syndrome and its underlying causes, decide on your next steps. How will you confront and overcome this feeling?
Adopt a Service Mentality
Approach your work with a service mentality. Focus on providing value and help to your readers. Understand that not everyone will appreciate or accept your work, and that's okay.
Consistency Is Key
Understand that imposter syndrome may never completely disappear. It often emerges when you're pushing boundaries and stepping outside your comfort zone. As an author, remember that your unique perspective, stories, and insights will set your work apart. Consistency in sharing your expertise and stories will help build your brand and connect with your readers.
Embrace the Discomfort
Writing can be challenging, and imposter syndrome may resurface even after completing a book. Embrace this discomfort, as it signifies your growth as a writer. It pushes you to strive for better and produce work that meets your high standards.

Being an author is a long-term commitment, and growth often comes through overcoming challenges. Keep pushing forward, and don't let imposter syndrome deter you from your passion and purpose as a writer. Remember, your uniqueness is your strength. You've got this!

Ep. 18 - Q&A Episode: Pros and Cons of Publishing Options

Your Path to Publish

10/20/23 • 5 min

Episode Highlights

Navigating Publishing Options: Understanding the publishing world involves considering three key factors: control, costs, and timeline.
Control in Traditional Publishing: Traditional publishers buy the rights to your book, handling everything from design to distribution. In return, they pay advances and royalties. It's like selling your recipe to a restaurant.
Self-Publishing Control: In self-publishing, you retain all rights and oversee the entire process, from design to distribution. It offers flexibility and control over changes.
Costs: Traditional publishers cover all expenses, but you earn lower royalties. Self-publishing requires upfront costs, but royalties are higher.
Timeline: Traditional publishing can take six to twelve months from acceptance to bookshelf. Self-publishing is faster, often within a month.
Industry Insights: Only 1-3% of books are traditionally published yearly, leaving many authors to choose self-publishing.
Finding Your Path: Choose based on your goals and what appeals to you as an author. Both paths have their trade-offs and uncertainties, but they can lead to success in unique ways.

Actionable Insights

Decide Today: Start considering which publishing path aligns with your goals. 📚💡

Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

EP. 10 James Clear's Atomic Journey: The Power of Consistency

Your Path to Publish

10/01/23 • 2 min

Episode Highlights

James Clear's book "Atomic Habits" reshaped how we think about habits and personal transformation.
Clear's journey began in 2012 when he started a blog and newsletter.
He grew from a few thousand subscribers to over 500,000 subscribers and 1 million website visitors monthly by 2018
The lesson: Small, consistent steps over time lay the foundation for success in any field.
James Clear's journey underscores the power of incremental progress and staying the course.
Aspiring authors, take note: Success is a marathon, not a sprint.

Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

Ep. 44 - 5 Simple Steps to Identify Your Audience Hangout Place Using Amazon

Your Path to Publish

02/12/24 • 5 min

Discover how Amazon can be a crucial tool for authors to research genres, trends, and competitors. This episode offers a concise guide on using Amazon's vast data to refine your book's positioning and audience understanding.

Highlights:

Identify Your Genre: Begin by clearly defining your book's genre. Precision here sets the stage for effective research.
Find Your Amazon Category: Use Amazon's categories to pinpoint where your book belongs. Focus on the top three categories that align with your content.
Research Books and Authors: Explore similar titles in your categories. Aim to identify books with shared audiences, concentrating on those with an Amazon rank under 50,000.
Social Media Analysis: Investigate the social media presence of relevant authors to gauge audience engagement. This step helps identify where potential readers are most active.
Select a Social Media Platform: Based on your findings, choose one platform to start building your audience. Focus on learning its intricacies to maximize your engagement efforts.

Podcast Website: www.juxtabook.com/podcasts/beyondthebook

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

Ep. 69 - How Much Do You Pay a Literary (Book) Agent?

Your Path to Publish

11/11/24 • 8 min

In this episode of Your Path to Publish, we dive into a crucial question for authors pursuing the traditional publishing route: How much do you pay a literary agent?
We'll explore not only the cost but also the value that literary agents bring to the table, the benefits of working with them, and how to ensure you're getting a good fit for your book and career.

By the end of this episode, you’ll know:

What a literary agent does and how they help you land a traditional publishing deal
The typical commission structure for literary agents (hint: it’s usually on both of your advance and royalties)
The red flags to watch out for when evaluating agents, especially when it comes to fees
Key questions to ask when deciding if a literary agent is a good fit for you
How to find the right literary agent for your genre and goals

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FAQ

How many episodes does Your Path to Publish have?

Your Path to Publish currently has 76 episodes available.

What topics does Your Path to Publish cover?

The podcast is about Marketing, Podcasts, Books, Arts, Business and Book Writing.

What is the most popular episode on Your Path to Publish?

The episode title 'Bonus - Author Edge Summit Clip - "The 17 Blunders of First-Time Authors"' is the most popular.

What is the average episode length on Your Path to Publish?

The average episode length on Your Path to Publish is 7 minutes.

How often are episodes of Your Path to Publish released?

Episodes of Your Path to Publish are typically released every 3 days.

When was the first episode of Your Path to Publish?

The first episode of Your Path to Publish was released on Aug 31, 2023.

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Your Path to Publish

Juxtabook

Top 10 Your Path to Publish Episodes

Author Focus:

Key Highlights of the Author's Approach:

Episode Highlights

Actionable Insights

FAQ

How many episodes does Your Path to Publish have?

What topics does Your Path to Publish cover?

What is the most popular episode on Your Path to Publish?

What is the average episode length on Your Path to Publish?

How often are episodes of Your Path to Publish released?

When was the first episode of Your Path to Publish?

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