Ep. 09 Q&A Episode: How to Launch a Book?

09/29/23 • 6 min

To become a successful author is often a journey that unfolds over several years, and it's crucial to manage your expectations accordingly.

At Juxtabook, we use a four-step approach to help authors craft effective book launch plans.

1. Launching a Book Is All About Connection:

Launching a book is all about building new and enhancing current connections. Understanding these relationships can be instrumental in determining which activities will hold the highest value for you and your network.

2. Conducting an Author Platform Audit:

This step involves listing all the platforms where you have some degree of influence and categorizing them into two groups: those you have the most influence over and those with the least influence. Notably, social media platforms often fall into the latter category due to the limited control authors have over engagement and distribution.

3. Rating the Level of Connections:

Rate the connection level with each platform on a scale of one to three, helping to identify opportunities and assess the effort required before, during, and after the book launch to establish meaningful connections.

4. Determining High-Engagement Activities:

Armed with the insights from the previous steps, authors can now select marketing and launch activities tailored to engage their target audience effectively. Begin planning a book launch at least six months in advance for the best results.

Book launches are all about forging connections, conducting a thorough author platform audit, rating your connection levels, and strategically selecting high-engagement activities. With persistence and a customized approach, authors can navigate the complex world of book launches and achieve success.

Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

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To become a successful author is often a journey that unfolds over several years, and it's crucial to manage your expectations accordingly.

At Juxtabook, we use a four-step approach to help authors craft effective book launch plans.

1. Launching a Book Is All About Connection:

2. Conducting an Author Platform Audit:

3. Rating the Level of Connections:

4. Determining High-Engagement Activities:

Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

Previous Episode

Ep. 08 - The Silent Game Changer: Goodreads Ratings Join Amazon Reviews

Episode Highlights:

How could the silent integration of Goodreads ratings on Amazon book listings change buying and launches?
Amazon acquired Goodreads in 2013 and has made a few changes to the platform.
In 2022, Goodreads ratings were integrated into Amazon book listing
Potential benefits of this integration include creating anticipation for book launches and boosting sales.
Risks include review bombing and potential harm to an author's reputation.
The integration is still in its early stages, and its long-term implications are uncertain.

Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

Next Episode

EP. 10 James Clear's Atomic Journey: The Power of Consistency

Episode Highlights

James Clear's book "Atomic Habits" reshaped how we think about habits and personal transformation.
Clear's journey began in 2012 when he started a blog and newsletter.
He grew from a few thousand subscribers to over 500,000 subscribers and 1 million website visitors monthly by 2018
The lesson: Small, consistent steps over time lay the foundation for success in any field.
James Clear's journey underscores the power of incremental progress and staying the course.
Aspiring authors, take note: Success is a marathon, not a sprint.

Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

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