S2E2. Experiential Marketing: Creating a Lasting Connection Between Customers and Brands with Ruthie Schulder

In this episode, Dr. Monikah and Amy interview Ruthie Schulder, co-founder and CEO of the Participation Agency. They talk about what Experiential Marketing is and why it matters today. They also discuss how to create lasting connections between customers and brands through Experiential Marketing.

If you would like to know more go to https://thisisthepa.com/ or email [email protected].
As co-founder and Chief Executive Officer of The Participation Agency, Ruthie Schulder reinvented the agency model. Bucking the trend of conventional pay-for-play opportunities in music and art, she started The Participation Agency to develop radical experiential campaigns with brands as partners—not clients. Focused on the idea of placemaking, Ruthie pioneered For Those Who Tour —a series of sophisticated rest stops for creatives in developing markets. Serving musicians on tour For Those Who Tour routes culture and arts through emerging markets across the US, invigorating cities with world-renowned talent and giving brand partners organic exposure.
With an international portfolio of clients, Ruthie’s work has helped drive multimillion-dollar campaigns for Fortune 100s, tech startups, and cities seeking innovation through experiential. Ruthie was named Inc.’s Millennial CEO Rising Star and under her leadership, The Participation Agency has won a CLIO, an Ex Award, and consecutive placements on Inc.’s Fastest-Growing Private Companies list. Ruthie is one of Adweek's Disruptors - a list of 39 women spearheading the revolution in advertising, media, and tech. Ruthie and her co-founder are also behind “Let’s Work”, a monthly gathering for women to rethink networking and forge professional alliances, developed in partnership with the Soho House. Ruthie holds an MBA from NYU Business School.