
Sometimes A Sheep Is Just A Bloody Sheep
01/06/25 • 64 min
What challenges do organisations face when attempting to integrate inclusive language into their communication practices?
In this episode of You Must Be Woking, hosts Dawn Hurst and Craig Richards explore these intricate dynamics, focusing on the difficulties and apprehensions organisations encounter. A key part of their discussion is the British Red Cross's controversial Inclusive Language Guide, which serves as a case study illustrating the complexities and potential pitfalls of such initiatives.
How do historical and generational contexts influence our understanding of language? Dawn and Craig dive into this question, emphasising the significance of these contexts in shaping how we perceive and use language. They argue that while language is constantly evolving, we must be mindful of how these shifts affect individual perceptions. They advise caution against over-policing language, suggesting that doing so can stifle meaningful dialogue and hinder progress. Instead, they advocate for fostering an environment where respectful and open conversations can flourish, allowing people to express themselves and learn from one another.
What roles do gender identity and religious language play in shaping inclusive communication? A significant portion of the discussion is dedicated to these sensitive topics. The two co-hosts stress the importance of approaching these issues with both respect and curiosity, encouraging listeners to engage thoughtfully and informatively. Dawn suggests using simpler, more relatable terms to make these conversations more accessible and less intimidating, ensuring that people feel comfortable participating while also being educated on the nuances of these discussions.
What practical steps can organisations take to create more inclusive environments? As the episode nears its conclusion, Craig offers practical advice for organisations striving to embrace inclusivity. Both highlight the essential role of education in this process, recommending training programmes and resources to equip individuals with the knowledge and skills necessary to navigate the complexities of inclusive language. Furthermore, they stress the importance of open communication, urging organisations to establish channels where employees can voice concerns and experiences without fear of retribution.
Why should organisations embrace inclusivity as a fundamental aspect of their culture? Ultimately, the episode serves as a call to action, urging organisations to move beyond seeing inclusivity as just a policy and instead prioritise it as a core value. By focusing on education, promoting open dialogue, and approaching language with respect and curiosity, organisations can cultivate environments that are genuinely welcoming and inclusive for all.
So, what will you do differently to make your organisation more inclusive?
___
Follow the You Must Be Woking podcast on socials:
Instagram: https://www.instagram.com/youmustbewokingpodcast/
LinkedIn: https://www.linkedin.com/showcase/you-must-be-woking-podcast/
Twitter/X: https://x.com/YouMustBeWoking
For more information on how evidence-led inclusion can transform your organisation, visit the Metimur Global website, and stay connected on social media for updates, insights, and more: https://linktr.ee/MetimurGlobal
Also, be sure to follow our partners at EA Inclusion for additional resources on inclusive practices: https://linktr.ee/EAInclusion
What challenges do organisations face when attempting to integrate inclusive language into their communication practices?
In this episode of You Must Be Woking, hosts Dawn Hurst and Craig Richards explore these intricate dynamics, focusing on the difficulties and apprehensions organisations encounter. A key part of their discussion is the British Red Cross's controversial Inclusive Language Guide, which serves as a case study illustrating the complexities and potential pitfalls of such initiatives.
How do historical and generational contexts influence our understanding of language? Dawn and Craig dive into this question, emphasising the significance of these contexts in shaping how we perceive and use language. They argue that while language is constantly evolving, we must be mindful of how these shifts affect individual perceptions. They advise caution against over-policing language, suggesting that doing so can stifle meaningful dialogue and hinder progress. Instead, they advocate for fostering an environment where respectful and open conversations can flourish, allowing people to express themselves and learn from one another.
What roles do gender identity and religious language play in shaping inclusive communication? A significant portion of the discussion is dedicated to these sensitive topics. The two co-hosts stress the importance of approaching these issues with both respect and curiosity, encouraging listeners to engage thoughtfully and informatively. Dawn suggests using simpler, more relatable terms to make these conversations more accessible and less intimidating, ensuring that people feel comfortable participating while also being educated on the nuances of these discussions.
What practical steps can organisations take to create more inclusive environments? As the episode nears its conclusion, Craig offers practical advice for organisations striving to embrace inclusivity. Both highlight the essential role of education in this process, recommending training programmes and resources to equip individuals with the knowledge and skills necessary to navigate the complexities of inclusive language. Furthermore, they stress the importance of open communication, urging organisations to establish channels where employees can voice concerns and experiences without fear of retribution.
Why should organisations embrace inclusivity as a fundamental aspect of their culture? Ultimately, the episode serves as a call to action, urging organisations to move beyond seeing inclusivity as just a policy and instead prioritise it as a core value. By focusing on education, promoting open dialogue, and approaching language with respect and curiosity, organisations can cultivate environments that are genuinely welcoming and inclusive for all.
So, what will you do differently to make your organisation more inclusive?
___
Follow the You Must Be Woking podcast on socials:
Instagram: https://www.instagram.com/youmustbewokingpodcast/
LinkedIn: https://www.linkedin.com/showcase/you-must-be-woking-podcast/
Twitter/X: https://x.com/YouMustBeWoking
For more information on how evidence-led inclusion can transform your organisation, visit the Metimur Global website, and stay connected on social media for updates, insights, and more: https://linktr.ee/MetimurGlobal
Also, be sure to follow our partners at EA Inclusion for additional resources on inclusive practices: https://linktr.ee/EAInclusion
Previous Episode

Bonus Episode - Woke World News
What are the implications of Donald Trump's return for workplace dynamics? In this bonus episode of You Must Be Woking, hosts Dawn Hurst and Craig Richards delve into recent news stories, examining them through the lens of equity, inclusion and diversity. They focus particularly on Donald Trump's return to the political stage and discuss how this development might influence workplace dynamics across various sectors. The two explore how Trump's polarising presence could shape conversations around gender, race and socioeconomic status in professional settings. They highlight the importance of fostering inclusive cultures capable of withstanding political divisions while encouraging open dialogue among employees. By analysing these dynamics, Dawn and Craig aim to provide listeners with insights on navigating the complexities of workplace interactions in a politically charged climate.
Why is it crucial to address significant societal issues over superficial concerns? Throughout the episode, Dawn and Craig stress the importance of prioritising substantial societal issues, such as human rights violations, over superficial distractions. They argue that addressing these critical matters is vital for creating a fairer and more just society. The two provide examples of how superficial concerns can derail meaningful progress, urging individuals and organisations to remain focused on the root causes of inequality and injustice. By doing so, they hope to inspire listeners to take action in their communities and workplaces, advocating for policies and practices that promote fairness and inclusion.
What strategies can be employed to maintain inclusive workplaces amidst political and social challenges? Dawn and Craig offer practical advice on maintaining inclusive workplaces in the face of political and social challenges. They discuss strategies for fostering open dialogue among employees, creating safe spaces for diverse perspectives and implementing policies that support equity and inclusion. The hosts emphasise the importance of leadership in setting the tone for an inclusive culture, as well as the role of ongoing education and training in promoting understanding and empathy among team members.
The episode concludes with a segment dedicated to listener questions, where Dawn and Craig respond to inquiries and comments from their audience. This interactive portion underscores the value of open dialogue and community engagement in discussions about equity, diversity and inclusion (EDI). The hosts encourage listeners to continue these conversations beyond the podcast, sharing their experiences and insights with others.
So, how can you contribute to creating a more inclusive environment in your personal or professional life?
___
Follow the You Must Be Woking podcast on socials:
Instagram: https://www.instagram.com/youmustbewokingpodcast/
LinkedIn: https://www.linkedin.com/showcase/you-must-be-woking-podcast/
Twitter/X: https://x.com/YouMustBeWoking
For more information on how evidence-led inclusion can transform your organisation, visit the Metimur Global website, and stay connected on social media for updates, insights, and more: https://linktr.ee/MetimurGlobal
Also, be sure to follow our partners at EA Inclusion for additional resources on inclusive practices: https://linktr.ee/EAInclusion
Next Episode

Cultural Competency and Appreciation vs Appropriation
What is the difference between cultural appropriation and cultural appreciation? In this episode of You Must Be Woking, Dawn Hurst and Craig Richards explore this nuanced topic, particularly in the context of increasingly diverse workplaces. They begin by defining cultural appropriation as the act of taking or using elements from a culture, often without permission or understanding, in a way that can be disrespectful or harmful. In contrast, cultural appreciation involves recognising, respecting, and valuing the richness of different cultures, often through informed and respectful engagement. The hosts stress that understanding this distinction is crucial for business leaders who aim to create inclusive workplaces where all employees feel respected and valued.
How can business leaders build cultural competence to foster an inclusive atmosphere? Dawn and Craig emphasise that building cultural competence involves the ability to understand, communicate with, and effectively interact with people across cultures. They suggest that leaders can build this competence by actively seeking to learn about different cultures, engaging in open dialogues with employees from diverse backgrounds, and participating in cultural sensitivity training. By doing so, leaders can better navigate the complexities of a multicultural workforce, ensuring that all employees feel seen and heard.
What practical strategies can leaders employ to navigate diverse workplaces and avoid cultural appropriation? First, the two recommend you to conduct regular audits to ensure cultural elements are used respectfully. Second, create opportunities for employees to share their cultural backgrounds, fostering mutual respect. Third, consult cultural experts before incorporating cultural elements into business practices or campaigns.
Dawn and Craig then share examples to highlight the line between appreciation and appropriation. They discuss how some advertising uses cultural symbols superficially, leading to backlash, while others collaborate authentically. They also contrast workplaces that adopt cultural holidays without understanding them to those that educate and celebrate those holidays meaningfully. In media, they point out the difference between tokenistic representation and genuine inclusion of diverse voices.
The episode equips leaders with tools to engage with cultural diversity respectfully and effectively. Dawn and Craig encourage leaders to approach this with humility, a willingness to learn, and a commitment to fostering inclusivity. By embracing diversity and building cultural competence, leaders can create workplaces where all employees feel empowered to contribute their unique perspectives.
So, how will you take steps to foster inclusion and cultural understanding in your workplace?
___
Follow the You Must Be Woking podcast on socials:
Instagram: https://www.instagram.com/youmustbewokingpodcast/
LinkedIn: https://www.linkedin.com/showcase/you-must-be-woking-podcast/
Twitter/X: https://x.com/YouMustBeWoking
For more information on how evidence-led inclusion can transform your organisation, visit the Metimur Global website, and stay connected on social media for updates, insights, and more: https://linktr.ee/MetimurGlobal
Also, be sure to follow our partners at EA Inclusion for additional resources on inclusive practices: https://linktr.ee/EAInclusion
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