The Multiplier Effect (wsg Steve Pockross)
04/15/22 • 52 min
About Steve Pockross
Steve Pockross is the CEO of Verblio, a content creation platform that powers modern content marketers and SEO agencies. He brings more than 25 years of startup, Fortune 5000, and nonprofit experience to his role at Verblio. He has a passion for bringing humans and technology together. Steve was part of the early management team at crowdsourcing pioneer, LiveOps, and previously led five SaaS and marketing businesses. Based in Colorado, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys. Steve hosts Verblio’s own podcast, Yes, and Marketing.
Show Highlights
During this episode:
The Multiplier Effect [1:10]
Steve’s Introduction [4:43]
The “Top Three”
His executive coach, Mark [7:08]
His executive coach, Jodi [15:30]
His suite partners, Greg and Paul [19:00]
His wife, Jen [26:30]
You have to hear this...
The Future of Marketing and the Future of Work [31:15]
The Verblio Way [44:05]
Hire based on Energy [49:48]
Additional Information
Contact Steve:
- Steve’s LinkedIn
- Steve’s Twitter (hasn’t posted since 2019)
- Steve’s Podcast on Apple Podcasts
Contact Gregg Garrett:
Contact CGS Advisors:
About Steve Pockross
Steve Pockross is the CEO of Verblio, a content creation platform that powers modern content marketers and SEO agencies. He brings more than 25 years of startup, Fortune 5000, and nonprofit experience to his role at Verblio. He has a passion for bringing humans and technology together. Steve was part of the early management team at crowdsourcing pioneer, LiveOps, and previously led five SaaS and marketing businesses. Based in Colorado, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys. Steve hosts Verblio’s own podcast, Yes, and Marketing.
Show Highlights
During this episode:
The Multiplier Effect [1:10]
Steve’s Introduction [4:43]
The “Top Three”
His executive coach, Mark [7:08]
His executive coach, Jodi [15:30]
His suite partners, Greg and Paul [19:00]
His wife, Jen [26:30]
You have to hear this...
The Future of Marketing and the Future of Work [31:15]
The Verblio Way [44:05]
Hire based on Energy [49:48]
Additional Information
Contact Steve:
- Steve’s LinkedIn
- Steve’s Twitter (hasn’t posted since 2019)
- Steve’s Podcast on Apple Podcasts
Contact Gregg Garrett:
Contact CGS Advisors:
Previous Episode
Why Fear Failure?
WHY FEAR FAILURE? | Join Gregg Garrett, host and CGS Advisors CEO, during this solocast as he challenges listeners to question how they view failure and discusses how remaining in the fear of failure can prevent you and your business from innovating. Gregg also highlights how breaking free from fear and being a true leader is at the heart of innovation and transformation.
About Gregg Garrett
Greggory R. Garrett is the CEO and Managing Director of CGS Advisors, a boutique strategy and innovation advisory firm that works with senior leaders at public companies and select private organizations. He is a dynamic and experienced international keynote speaker, an adjunct professor of business and engineering, the host of the “You, Me, and Your Top Three” podcast, and author of the best-selling business leadership book, Competing in the Connecting World. Having addressed audiences from 20 to upwards of 1500 people in public and private/corporate events, Gregg is at his best when he can focus on industry shaping & transformational topics.
Prior to launching CGS Advisors, Gregg was the Chief Strategy Officer for IT & Innovation at Volkswagen Group of America. Before his time with VW, Gregg led corporate strategy & marketing for a division of Deutsche Telekom and was part of Ernst & Young’s Management Consulting practice. He is a visionary leader who prides himself in recognizing commonsense solutions for complex problems and supports “Corporate Bravery” by motivating teams to reach well beyond the typical boundaries to achieve greatness.
Show Highlights
Failure is Learning [0:36]
The Status Quo is even Scarier [3:58]
Story Arching [5:17]
Your Vision: The Autonomous Car Example [9:10]
Don’t Let Fear of Failure Hold You Back [11:39]
Additional Information
Contact Gregg Garrett:
Contact CGS Advisors:
Next Episode
Criss Cross the Desert (wsg Dr. Lara Ramdin)
DR. LARA RAMDIN, Chief Innovation Officer at Dole, joins host Gregg Garrett to discuss the paths to careers in innovation. As a seasoned innovator in multiple industries, Lara also highlights how she has found a passion for tackling innovative solutions to battle food deserts. Of course, Lara speaks about her Top 3, including her former colleagues and bosses who saw things in her that she didn’t recognize herself, a college roommate turned educator that helped her recognize bravery, and a ride-or-die group of women who each instill a different and needed innovation trait. Namely, these women help Lara in Taking Action, Being Pragmatic, and Kicking Glass Ceilings out of the way. And you have to hear what Lara has to say about the relationship between science and innovation.
About LARA RAMDIN
Dr. Lara Ramdin, Chief Innovation Officer at Dole Sunshine Company, has an extensive global track record in R&D, product development and innovation. Ramdin is a fierce advocate for young women in STEM which she exercises through her mentor roles in both The Girls' Network and 1MMentors organizations and as Sponsorship Director and board member for the not-for-profit organization Irish Film London.
Show Highlights
During this episode:
Teaser [0:00-0:58]
What Makes a Great Innovation Member [1:01-4:50]
Look at the Edge for Innovators [4:50-6:57]
Introduction of Dr. Lara Ramdin [6:57-9:40]
The “Top Three”
First Mentor, Jueren Kellhosts and His Teaching of Storytelling with Science [10:00-16:55]
Former Boss, Kia [17:10-21:10]
College Roommate (Mary) & Ride-or-Women (Laurie, Amy, and Sara) [21:10-29:08]
Lara, the Chief Innovation Officer [29:08-31:11]
Last Boss [31:11-32:00]
What they See in Lara: Creativity and Science [32:00-33:15]
You have to hear this...
Motivational Leadership [33:57-35:17]
Link Between Science and Innovation [35:18-40:17]
The DOLE Promise [40:17- 43:15]
Innovating Against Food Deserts & Tim Specter’s Spoon-Fed [43:24-47:30]
The Future of Food: BlockChain, 3D Printing Food, and Personalized Food [47:36-52:30]
How to Make innovation work regardless of industry [52:38-54:30]
Lara’s Hack to being a Brave Leader [56:20-57:57]
Additional Information
Contact Lara:
Contact Gregg Garrett:
Contact CGS Advisors:
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