#18. The science behind reading the future with Peter Wippermann. 🇩🇪 lg.

Todays guest is one of the leading trend researchers Peter Wippermann.
Peter tells the story how he became a researcher who's job it is to model the future and shares a lot of findings out of his studies. I personally liked his view not focussing on single fast paced trends, but building baselines on five dimensions to measure developments over time and predict changes in our society. His five focus dimensions are:
- social change
- ageing demographics
- technological developments
- economical change
- cultural change
Check out the Trendbüro website:
https://trendbuero.com/de
I apologise for the mediocre sound quality on this episode.
✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you.

Show notes:
2:03 Drink of the day.
4:15How Peter became Peter.
9:40 Anticipating trends.
32:00Scary trends.
40:10Creating the ICH AG.
42:10The network question.