BYP 135 - How to Build A StoryBrand and Clarify Your Message with Donald Miller

You Are The Brand

10/10/17 • 43 min

No other framework has impacted my marketing, message, and business more than Donald Miller's StoryBrand framework.

I first connected with Don in April 2016 when he contacted me to work with him on a book about the StoryBrand framework. That book is out now:

Building A StoryBrand: Clarify Your Message So Customers Will Listen (Amazon)

Don joins me on this episode of the podcast to walk you through the entire 7-step framework. You'll also get unique insight into how we worked on this book and other key takeaways including:

How Don pivoted from being a memoirist to launching StoryBrand and becoming
The important marketing lesson Don learned from sitting next to a man reading his own book on a plane
The single biggest shift you need to make in your marketing
How the StoryBrand framework works in politics, and why Donald Trump beat Hillary Clinton in the election
How to create your very own BrandScript that keeps your marketing message on point

The StoryBrand framework provides you with the ultimate competitive advantage, revealing the secret for helping your customers understand the compelling benefits of using your products, ideas, or services.

Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Resources Mentioned On This Episode:

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10/10/17 • 43 min

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