Ep.34 "I Was Public Enemy Number 1" The Truth Behind The Media Storm With Deliciously Ella
03/27/23 • 65 min
Ella Mills is an award-winning author, entrepreneur and champion of plant based living. She was the founder of Deliciously Ella in 2012, a plant-based food & wellness platform sharing delicious ways to feel better. Although it originated as a recipe website, Ella Mills has developed the business into a restaurant, a range of plant based food products, an app, a podcast and a collection of best-selling recipe books.
Prior to starting Delicious Ella in 2011, Ella was diagnosed with postural tachycardia syndrome as well as ehlers-danlos and mast cell activation disorder, which followed four months in and out of hospital. The condition affected Ella’s autonomic nervous system and also meant she struggled with digestive issues, chronic fatigue, a series of infections and a whole host of other symptoms. After being prescribed a cocktail of medication that had no effect Ella hit rock bottom, both physically and mentally.
It was at this point that Ella looked into other ways of managing her condition and turned to whole foods, a plant-based diet, and overhauled her lifestyle.
Deliciously Ella has become a leader in the plant-based space. Together with her husband and Deliciously Ella CEO, they’ve published six best-selling cookbooks, including the fast-selling vegan cookbook ever; a lifestyle app with recipes, workouts and meditations; a central London cafe and several ranges of food products in over 7,000 stores across the UK, with customers ranging from Tesco to Boots, Waitrose and Costa.
the early life of Ella Mills
how Ella knew something was wrong with her health
the symptoms she developed
how her illness affected her physical and mental health
how Ella's illness changed her university experience
what caused Ella's lifestyle change
the start of Deliciously Ella
the media's response to plant based eating
would Ella have been treated by the press differently if she was a man?
dealing with judgement
how Ella met her husband and moved in after a week
Ella's mindset over her 8 year career
how Ella evolved Deliciously Ella
Ella's experience opening her first restaurant
Ella closing her restaurant and the media storm it ensued
the affects of the media storm on her employees
Ella's biggest learnings
Hosted on Acast. See acast.com/privacy for more information.
Ella Mills is an award-winning author, entrepreneur and champion of plant based living. She was the founder of Deliciously Ella in 2012, a plant-based food & wellness platform sharing delicious ways to feel better. Although it originated as a recipe website, Ella Mills has developed the business into a restaurant, a range of plant based food products, an app, a podcast and a collection of best-selling recipe books.
Prior to starting Delicious Ella in 2011, Ella was diagnosed with postural tachycardia syndrome as well as ehlers-danlos and mast cell activation disorder, which followed four months in and out of hospital. The condition affected Ella’s autonomic nervous system and also meant she struggled with digestive issues, chronic fatigue, a series of infections and a whole host of other symptoms. After being prescribed a cocktail of medication that had no effect Ella hit rock bottom, both physically and mentally.
It was at this point that Ella looked into other ways of managing her condition and turned to whole foods, a plant-based diet, and overhauled her lifestyle.
Deliciously Ella has become a leader in the plant-based space. Together with her husband and Deliciously Ella CEO, they’ve published six best-selling cookbooks, including the fast-selling vegan cookbook ever; a lifestyle app with recipes, workouts and meditations; a central London cafe and several ranges of food products in over 7,000 stores across the UK, with customers ranging from Tesco to Boots, Waitrose and Costa.
the early life of Ella Mills
how Ella knew something was wrong with her health
the symptoms she developed
how her illness affected her physical and mental health
how Ella's illness changed her university experience
what caused Ella's lifestyle change
the start of Deliciously Ella
the media's response to plant based eating
would Ella have been treated by the press differently if she was a man?
dealing with judgement
how Ella met her husband and moved in after a week
Ella's mindset over her 8 year career
how Ella evolved Deliciously Ella
Ella's experience opening her first restaurant
Ella closing her restaurant and the media storm it ensued
the affects of the media storm on her employees
Ella's biggest learnings
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Ep.33 How Viral REFY Beauty Broke All The Rules with Co-Founder Jenna Meek
Jenna Meek is a Manchester-based entrepreneur and CEO, whose passion for all things beauty led her to creating two powerhouse beauty brands. Her latest venture is as co-founder and CEO at REFY, Instagram’s hottest and most disruptive beauty brand, famous for its three-step brow collection which became an overnight social media sensation.
Jenna launched her first business SHRINE, formerly Gypsy-Shrine, from her bedroom in Manchester. A brand born out of the festival culture in 2016, Jenna set up a cosmetic glitter and gem business initially bought and sold in festival tents around the country. However, within 2 years SHRINE saw worldwide success, hosting residencies at festivals including Under the Stars and Coachella, and being stocked at global brand Topshop. After creating an entire line of festival gems and starting the ‘glitter boob’ movement, Jenna relaunched SHRINE to sell creative hair products and dyes. Most notably, Jenna created the world's first line of reusable, semi-permanent hair drops that mix when mixed with ordinary conditioner would produce a colour customised to you.
In November 2020 Jenna launched her second beauty brand REFY with model and influencer Jess Hunt. Launching with innovation at its core, REFY’s first product - the Brow Sculpt - was revolutionary, selling out within 6 weeks and becoming a firm fan favourite. After expanding its product range to include lip-liners, blush and primers, REFY is now stocked in Selfridges & Sephora across the UK, US & Canada and has online customers worldwide. The brand has also captured the attention of celebrities including Bella Hadid and Shay Mitchell and makeup artists Patrick Ta and Hugo Vango. They've since sold more than 2.5 million products, with more than 8 million visitors to their website and a 50 million GBP valuation.
Today, Jenna shares her story of how she engineered one of Instagram’s favourite beauty brands and made REFY defy the odds of entrepreneurial success.
brief overview of Jenna’s career
the beginning of SHRINE
why did Jenna want to be an Entrepreneur?
how was the idea formed in SHRINE?
the effect of the pandemic
how did Jenna keep up with the demand the pandemic generated
Jenna’s decision to take on the hair industry
how the REFY partnership first started with Jess Hunt
why Jenna decided to start REFY
the timeline of REFY
what Jenna’s expansion plan looked like
how did the 1st launch go?
would Jenna have done anything differently?
how Jenna hired well
biggest hiring mistakes Jenna has made
Jenna’s experience as a working Mother
what is next for REFY and SHRINE?
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Ep.35 TikTok Uncovered: What It Really Takes to Go Viral With GK Barry
Grace Keeling, better known online as GK Barry, is one of the wildest TikTok stars out there creating content that is both relatable, hilarious and at times controversial. She rose to fame during the pandemic with her TikTok account, and since 2020 has gained a staggering 2.9 million followers on the social channel alone with content around her day-to-day life, reaching millions of views per month. Grace not only has reached popularity as a well-known TikToker in the UK with an ever-growing platform she’s also become a household name appearing on the show 'Locked In' with Footasylum.
who is the person behind the brand GK Barry?
how Grace became GK Barry
the start of GK Barry’s career
the power of social media networking
how GK Barry dealt with the hostility of the media industry
crazy brand deal stories
GK Barry’s experience with social media events
how she made the decision to quit her day job to TikTok full time
what’s next for GK Barry?
why GK Barry got her Instagram taken down
the fear of cancel culture
how GK Barry has dealt with male comedy bias
how GK Barry met her boyfriend
how GK Barry’s friends reacted to her fame
behind the scenes of GK Barry’s experience on Footasylum
GK Barry’s love island interview
is GK Barry taken seriously?
has GK Barry experienced imposter syndrome?
Hosted on Acast. See acast.com/privacy for more information.
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