Ep.31 Do We Share Too Much Online? Influencer Sarah's Day Reveals The Dark Side Of Being A Social Media Star

03/06/23 • 66 min

Sarah Tilse, more commonly known as ‘Sarah’s Day’ is an Australian fitness influencer and YouTuber best known for her fitness, diet and wellness content. Whilst studying to become a teacher, Sarah began her online journey by posting about her hormonal acne online as a way to source advice but also to help others who were struggling with it as well. This expanded into fitness, wellness and lifestyle content, and on the date of this recording Sarah has over 3 million followers across her Instagram and YouTube channels, and is the founder of multiple companies including Sarah’s Day, her personal brand, fitness ebooks and app, Sunee App - her recipe app, The Healthcode Podcast and The House of Groms, a creative strategy and production company. Sarah has also created products with several global brands including multiple drops on her own activewear line with White Fox, and her own protein and supplement powders with Tropeaka.

Having shared her life online for over 10 years including the birth of her two sons, Sarah has grown up in the digital space, and has had a lot of learnings along the way. Going from 5am wake ups and spending hours in the gym each day adhering to an incredibly strict diet, to juggling several businesses and two children, Sarah has seen incredible success from her work online but of course there have been some sticky moments too.

brief overview of Sarah's backstory

how Sarah blew up on social media

Sarah's health and fitness journey

how Sarah met her husband

.- the creation of her first e-book and how it caused a viral event

the financial success of the ebook and paying off $40k in debt

dealing with cancel culture and being part of toxic Fitspo culture

losing her period due to weight-loss

should we platform 20 year olds?

moving from fitness content to family vlogging

the concept of context collapse

would Sarah's Day do anything differently?

Sarah on becoming a Mother

do we really want children? Sarah on questioning having children

dealing with Mum advice online

mum guilt and being a working Mother

how Sarah dealt with the tough news about her second pregnancy

why Sarah doesn't speak about her son's condition

Hosted on Acast. See acast.com/privacy for more information.

brief overview of Sarah's backstory

how Sarah blew up on social media

Sarah's health and fitness journey

how Sarah met her husband

.- the creation of her first e-book and how it caused a viral event

the financial success of the ebook and paying off $40k in debt

dealing with cancel culture and being part of toxic Fitspo culture

losing her period due to weight-loss

should we platform 20 year olds?

moving from fitness content to family vlogging

the concept of context collapse

would Sarah's Day do anything differently?

Sarah on becoming a Mother

do we really want children? Sarah on questioning having children

dealing with Mum advice online

mum guilt and being a working Mother

how Sarah dealt with the tough news about her second pregnancy

why Sarah doesn't speak about her son's condition

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Ep.30 A Masterclass on Climbing the Corporate Ladder with Shopify MD Shimona Mehta

Shimona Mehta is an acclaimed tech pioneer with extensive experience in retail, technology, food and beverage. Awarded for being one of the UK’s most influential retail leaders, Shimona is best known for being the Managing Director of EMEA for Shopify - the leading e-commerce hub for independent brands. Designed to make buying and selling easy, Shopify offers businesses a range of tools to design, manage and grow an online store, hosting numerous high-growth brands including Deliveroo, Lindt, and Heinz.

Delving deeper, Shimona and I get real on female leadership in the tech industry touching on the uphill battle for women to reach the top and also so they feel like they belong there. We have a Q&A on side hustles, we answer all your questions on Instagram on when you should know you need to leave your job, how you should build your business and how you should overcome failure.

The career path that took Shimona Mehta to become MD

Making the move from consumer goods to tech

How Shimona built career progression

The journey of setting up Shopify in London

What Shimona looks for when she hires

Shimona's experience with imposter syndrome

How Shimona became a good leader

The barriers Shimona has come across

The importance of managerial training

Why we need women in tech

Diversity and recruitment

How to start your side hustle

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Ep.32 So You Want To Start a Business? Listen To This First. Will Stirrup: Founder of Maeving

Will Stirrup is the Co-Founder of Maeving, the UK’s first electric motorcycle manufacturer, but after going totally bankrupt in his first year as an entrepreneur, Will’s journey is one of honesty, realism and business burnout. Raised in South Africa, Will came to the UK for university and quickly found himself on a career trajectory to working in finance. After becoming the youngest person ever to become double ACA CFA qualified, and securing a role within the M&A team of a top tier investment bank, Will packed it all in and chose his dream of being an entrepreneur. He didn’t have a business idea, only the knowledge that whatever it was had to have a positive impact on the climate crisis. Fast forward 4 years, and his business Maeving have developed an affordable, lightweight urban motorcycle with removable batteries you can charge at a standard plug socket, selling out their first production run almost immediately. Will’s story is one of toxic work cultures, intense burnout and of someone who is still looking for the right way to do it all - if such a thing exists.

Trailer

introduction into having an honest conversation about entrepreneurship

a brief overview into the start of Will's career

what Will learnt from his career in finance

Will's experience with burning out and feeling out of his depth

going from corporate careers to starting a business

how to handle financially starting a business

the side hustles that you can do whilst beginning a business

why his business felt like passion project

the 1st year of Maeving

getting to the point of 'can we keep doing this?'

what would Will do if his business fails now?