
Navigating Entrepreneurship, Photography, and the Power of Community with Natalie Franke
04/01/24 • 50 min
1 Listener
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In this episode of Workflows, Scott Wyden Kivowitz is joined by Natalie Franke, Head of Community at Flodesk, photographer, and author, as they discuss the intersection of psychology, entrepreneurship, and photography.
Natalie Franke is a mother, author, photographer, business founder, and speaker. Natalie has a keen passion for community building and a fascinating background in neuroscience. She is an advocate for small businesses and serves as the Head of Community at Flodesk, supporting thousands of independent business owners who are making a significant impact on the world. Her books, Built to Belong and Gutsy might change your life. For those searching for a true entrepreneurial champion, look no further than Natalie.
Why You Should Listen
- Gain insights into the integration of psychology, entrepreneurship, and photography, and how these elements shape professional success.
- Discover the significance of embracing failure, reframing relationships with revenue streams, and building a supportive community in entrepreneurship.
- Explore the impact of technological advancements on creative passions and the need for community in navigating the challenges of entrepreneurship.
- Learn about the importance of adaptable learning, staying current with industry trends, and building a supportive community in professional growth.
- Uncover strategies for overcoming loneliness and feeling isolated as an entrepreneur, emphasizing the need for internal work and welcoming community into one's space.
- (00:00) - Introduction and Background of Natalie Frank
- (02:52) - Journey into Photography and Community Building
- (06:30) - The Impact of Psychology and Science
- (24:45) - Transitioning from HoneyBook to Flodesk
- (25:30) - Overcoming Loneliness and Isolation in Entrepreneurship
- (32:47) - Exploring New Creative Outlets and Future Aspirations
Resources
Tune in to the Workflows podcast with Natalie Franke to gain valuable insights into the intersection of psychology, entrepreneurship, and photography, and the impact of community in navigating the challenges of entrepreneurship.
Join the Imagen Community on Facebook to continue the discussions between episodes.
In this episode of Workflows, Scott Wyden Kivowitz is joined by Natalie Franke, Head of Community at Flodesk, photographer, and author, as they discuss the intersection of psychology, entrepreneurship, and photography.
Natalie Franke is a mother, author, photographer, business founder, and speaker. Natalie has a keen passion for community building and a fascinating background in neuroscience. She is an advocate for small businesses and serves as the Head of Community at Flodesk, supporting thousands of independent business owners who are making a significant impact on the world. Her books, Built to Belong and Gutsy might change your life. For those searching for a true entrepreneurial champion, look no further than Natalie.
Why You Should Listen
- Gain insights into the integration of psychology, entrepreneurship, and photography, and how these elements shape professional success.
- Discover the significance of embracing failure, reframing relationships with revenue streams, and building a supportive community in entrepreneurship.
- Explore the impact of technological advancements on creative passions and the need for community in navigating the challenges of entrepreneurship.
- Learn about the importance of adaptable learning, staying current with industry trends, and building a supportive community in professional growth.
- Uncover strategies for overcoming loneliness and feeling isolated as an entrepreneur, emphasizing the need for internal work and welcoming community into one's space.
- (00:00) - Introduction and Background of Natalie Frank
- (02:52) - Journey into Photography and Community Building
- (06:30) - The Impact of Psychology and Science
- (24:45) - Transitioning from HoneyBook to Flodesk
- (25:30) - Overcoming Loneliness and Isolation in Entrepreneurship
- (32:47) - Exploring New Creative Outlets and Future Aspirations
Resources
Tune in to the Workflows podcast with Natalie Franke to gain valuable insights into the intersection of psychology, entrepreneurship, and photography, and the impact of community in navigating the challenges of entrepreneurship.
Previous Episode

It's Been Reel: Social Media Strategies for Photographers with Angela Shae
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In this electrifying episode of Workflows, Scott Wyden Kivowitz sits down with social media savant Angela Shae. They dissect the art of creating engaging Instagram reels that resonate with audiences and the power of behind-the-scenes content in photography.
Angela Shae, founder of Social Templates Co. and former wedding photographer, shares her journey from photography burnout to empowering photographers to leverage social media. She brings her Instagram prowess to the table, discussing the potency of reels, the magic of concise yet powerful content, and why sometimes less is more on camera.
Why You Should Listen
- Discover how Instagram's visual storytelling can transform your photography business.
- Learn simple tricks for producing compelling reels that captivate your audience instantly.
- Find out how to leverage behind-the-scenes content to forge emotional connections and win clients.
- Get expert advice for overcoming camera shyness and building your on-camera confidence.
- Unearth the power of collaboration and how it can extend your reach and engagement.
- (00:00) - Angela Shae
- (02:24) - The Importance of Video Content in Social Media Strategy
- (03:21) - The Power of Instagram Reels in Building Emotional Connections
- (06:12) - Behind the Scenes: Th e Value of Authenticity in Content Creation
- (09:06) - Overcoming the Fear of Being on Camera: Tips for Photographers
- (13:48) - The Art of Creating Engaging Instagram Reels
- (24:28) - Conclusion: The Power of Engagement and Collaboration in Social Media
Resources
Ready to elevate your photography game with killer social media strategies? Join us on the Workflows podcast where Angela Shae maps out the path to online engagement and digital prowess.
So, are you ready to revolutionize your photography business with the power of Instagram reels and authentic engagement? Tune in now to this dynamic episode of the Workflows podcast and start capturing not just photos, but the hearts of your audience today!
Next Episode

How Heather Larkin Manages a Photography Business while Traveling
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In this episode of Workflows, Scott Wyden Kivowitz sits down with photographer Heather Larkin to uncover the secrets of keeping a photography business running smoothly while on the road.
Heather Larkin is a Sigma America Ambassador and portrait photographer located in Athens, Georgia. Heather has been shooting professionally since 2003 and is internationally known for creating colorful, authentic images for clients around the world. Her business, Fairyography, has been featured on The Today Show, Sigma USA, Professional Photographer Magazine, Canon Cameras, Clickin Moms, Scary Mommy, Online Athens, Southern Distinction Magazine, and more.
Why You Should Listen
- Learn how to keep your photography business running seamlessly while traveling, and understand the significance of carrying your entire business setup with you.
- Gain valuable insights into leveraging technology for workflow management and client communication, including the use of Calendly for scheduling and reminder texts for clients.
- Discover a clever system for managing memory cards while on the road, ensuring data security and organization.
- Get inspired by Heather's approach of maintaining consistency in work processes, whether at home or on the road and understand the importance of being adaptable and self-sufficient as a solo photographer.
Tune in to the Workflows podcast to gain valuable insights into maintaining a photography business while on the road and leveraging technology for efficient workflow management.
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