
How to Quickly Become a Profitable MSP With Profit First
05/19/23 • 19 min
“It will change your entire outlook on how you run your business.”
MSP owner Lori Hardtke was working hard but barely getting paid—then she implemented the Profit First methodology from Mike Michalowicz. Within 18 months she saw a “night and day” difference in her business, breaking a six-figure personal income for the first time ever. In this frank interview, Lori shares:
- The basics of the Profit First methodology
- The key that unlocks the true magic of the system
- How Profit First works for any MSP at any stage of development
- Common misconceptions about getting started
- The name of the US bank that’s staffed entirely by Profit First professionals
- And more
See the full episode transcript with resource links:
https://www.syncromsp.com/podcast/011
Love Workflow for MSPs? Leave us a review:
https://www.lovethepodcast.com/workflow
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Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com
“It will change your entire outlook on how you run your business.”
MSP owner Lori Hardtke was working hard but barely getting paid—then she implemented the Profit First methodology from Mike Michalowicz. Within 18 months she saw a “night and day” difference in her business, breaking a six-figure personal income for the first time ever. In this frank interview, Lori shares:
- The basics of the Profit First methodology
- The key that unlocks the true magic of the system
- How Profit First works for any MSP at any stage of development
- Common misconceptions about getting started
- The name of the US bank that’s staffed entirely by Profit First professionals
- And more
See the full episode transcript with resource links:
https://www.syncromsp.com/podcast/011
Love Workflow for MSPs? Leave us a review:
https://www.lovethepodcast.com/workflow
---
Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com
Previous Episode

Business Lessons from a $500k Solopreneur MSP
Marvin Bee of MB Systems does just over half a million in annual revenue as a one-technician shop.
We dive into how he does it, including the systems, tools, and supports he uses, and his hard-won learnings from 26 years as an IT support business, including:
- 3 books that helped Marvin figure out customer service
- Why he struggled in the early years, and what he does differently now
- What customers really want—and why it’s a lot simpler than you think
- When your tech stack will hurt more than help
- How to keep your processes running like a well-oiled machine
See the full episode transcript with resource links:
https://www.syncromsp.com/podcast/010
Love Workflow for MSPs? Leave us a review:
https://www.lovethepodcast.com/workflow
---
Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com
Next Episode

Is It Time to Upgrade Your MSP Branding?
“I pay attention to experiences."
What’s in a name? For 20-year-old Mad Data, a new name brought happier clients, easier marketing, and better employee recruiting. CEO Mary Hamilton shares the story of her MSP’s brand evolution including:
- What drove the decision to change the company name
- The massive payoffs they’ve seen from investing in a new name and brand
- The importance of brand emotion in driving your company to growth
- How to build a consistent experience around your MSP’s name
See the full episode transcript with resource links:
https://www.syncromsp.com/podcast/012
Love Workflow for MSPs? Leave us a review:
https://www.lovethepodcast.com/workflow
---
Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com
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