How to Nail Your Next Cybersecurity Sales Pitch

04/21/23 • 22 min

Struggling to convince clients on the value of your cybersecurity package? You might be missing out on a few key aspects of the deal that can change everything.
Join MSP sales coach Jennifer Bleam as she reveals the secrets to persuasive cybersecurity sales. We dive into powerful stories, how to show your prospects the “chasm of doom” before them, and the compelling use of emotion to inspire action.
When you can hit the intersection on Jennifer’s Venn diagram of sales strategies, those deals should close a lot more easily.
See the full episode transcript with resource links:
https://www.syncromsp.com/podcast/009

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Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

Love Workflow for MSPs? Leave us a review:
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Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

Previous Episode

Overcoming Imposter Syndrome in Tech: Insights from a Former NASA Engineer

Feeling like a fraud? You're not alone. Maureen Zappala, a former NASA engineer and author of Pushing Your Envelope, joins us for this episode on imposter syndrome, where we explore why so many smart, talented people believe they aren’t either of those things.
Listen in as we explore the psychology behind this limiting mentality and learn how to overcome it in your tech business.

See the full episode transcript with resource links:
https://www.syncromsp.com/podcast/008

Love Workflow for MSPs? Leave us a review:
https://www.lovethepodcast.com/workflow

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Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com

Next Episode

Business Lessons from a $500k Solopreneur MSP

Marvin Bee of MB Systems does just over half a million in annual revenue as a one-technician shop.
We dive into how he does it, including the systems, tools, and supports he uses, and his hard-won learnings from 26 years as an IT support business, including:

3 books that helped Marvin figure out customer service
Why he struggled in the early years, and what he does differently now
What customers really want—and why it’s a lot simpler than you think
When your tech stack will hurt more than help
How to keep your processes running like a well-oiled machine

See the full episode transcript with resource links:
https://www.syncromsp.com/podcast/010

Love Workflow for MSPs? Leave us a review:
https://www.lovethepodcast.com/workflow

---
Workflow for MSPs is brought to you by Syncro, the integrated platform for running a profitable MSP. Enjoy PSA, RMM, and remote access in one affordable package. https://www.syncromsp.com