11. How to Sell the Way Your Customers Want to Buy - A Talk With Kristin Zhivago (Zhivago Partners)
Women in Big Data - Podcast: Career, Big Data & Analytics Insights10/03/23 • 35 min
Listen, and get insights into How to Sell the Way Your Customers Want to Buy in this talk with Kristin Zhivago, President & Founder at Zhivago Partners. We talk about her bestseller book RoadMap to Revenue: How to Sell the Way Your Customers Want to Buy, named one of the Top 6 Marketing & Sales Books by Forbes. In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity.
Guest Info
- LinkedIn: Kristin Zhivago
Resources
- Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy (Kristin Zhivago)
- Zhivago Partners - Digital Marketing Management
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10/03/23 • 35 min
Women in Big Data - Podcast: Career, Big Data & Analytics Insights - 11. How to Sell the Way Your Customers Want to Buy - A Talk With Kristin Zhivago (Zhivago Partners)
Transcript
Intro 00:04
Hello, Welcome to the Women in Big Data Brussels and Berlin podcast, where we talk about big data, analytics and career topics. We do this to connect, engage, grow and champion the success of Women in Big Data.
Kirstin Zhivago 00:17
I should say one thing. All these years when I've been doing this, CEOs will say: well, why do we need to interview our customers, my salespeople are talking to customers all the time. So, I look at the CEO and
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