E. 104 Unpacking purpose-driven leadership with flaconi’s Alexandra Szarmach (Live)
05/14/25 • 51 min
Today’s episode marks an exciting milestone: it’s the official launch of our year-long partnership with flaconi, Germany’s leading online retailer for beauty and perfume. Flaconi stands for more than just beauty products, it’s a brand that celebrates diversity, mental well-being, empowerment, and culture. Values that align deeply with what we do here at WAA. And to celebrate this moment, we’ve planned this special edition of the show.
Alexandra Szarmach is flaconi’s CHRO and Managing Director. With a background that spans sales and HR at global giants like Sephora, Alexandra brings both business savvy and a deep, human-centered leadership style. She opened up about what it means to lead through values, to support mental health in the workplace in tangible ways, and how she is creating inclusive space for women to rise across industries.
This conversation goes beyond titles. It's about real leadership, the messy parts of growth, and the strength it takes to build inclusive, thriving cultures.
Read more about the Women Authors of Achievement (WAA) Podcast via waa.berlin/about
Follow us on Instagram & find us on LinkedIn
Subscribe to our newsletter via waa.berlin/newsletter
Today’s episode marks an exciting milestone: it’s the official launch of our year-long partnership with flaconi, Germany’s leading online retailer for beauty and perfume. Flaconi stands for more than just beauty products, it’s a brand that celebrates diversity, mental well-being, empowerment, and culture. Values that align deeply with what we do here at WAA. And to celebrate this moment, we’ve planned this special edition of the show.
Alexandra Szarmach is flaconi’s CHRO and Managing Director. With a background that spans sales and HR at global giants like Sephora, Alexandra brings both business savvy and a deep, human-centered leadership style. She opened up about what it means to lead through values, to support mental health in the workplace in tangible ways, and how she is creating inclusive space for women to rise across industries.
This conversation goes beyond titles. It's about real leadership, the messy parts of growth, and the strength it takes to build inclusive, thriving cultures.
Read more about the Women Authors of Achievement (WAA) Podcast via waa.berlin/about
Follow us on Instagram & find us on LinkedIn
Subscribe to our newsletter via waa.berlin/newsletter
Previous Episode
E. 103 Reimagining photography through abstraction with Viviane Sassen (Live)
Viviane Sassen doesn’t just take photographs, she creates entire worlds. Known for her dreamlike use of light and shadow, she moves seamlessly between fashion, fine art, and documentary photography, always pushing the boundaries of visual storytelling, often exploring themes of identity, memory, and mortality.
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If you enjoy this conversation, don’t forget to rate and review on your favorite podcast platform. I love reading your thoughts! Now, let’s dive in.
Read more about the Women Authors of Achievement (WAA) Podcast via waa.berlin/about
Follow us on Instagram & find us on LinkedIn
Subscribe to our newsletter via waa.berlin/newsletter
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