The Consumer Care Community with Moritz Klaemt, Vice President for Digital Marketing & eCommerce at Henkel
05/26/22 • 34 min
This episode features an interview with Moritz Klaemt, Vice President for Digital Marketing & eCommerce at Henkel. As a CPG brand specialist in Henkel’s Laundry & Home Care Division, Moritz helps to drive consumer value and alleviate pain points through digital transformation.
On today’s episode, Moritz discusses Henkel’s digital community platform, “Ask Team Clean,” explains the difference between consumer centricity and consumer engagement, and touches on the future of AI.
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“Understand what is relevant for the consumer, and only then say, ‘okay, what role do I now play with my brands?’” -Moritz Klaemt
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Show Notes
- (1:35) Tony’s takeaways on the conversation
- (2:45) Moritz’s background
- (6:06) A primer on Henkel’s Laundry & Home Care division
- (9:54) Moritz’s approach to E-commerce
- (11:35) Introducing “Ask Team Clean”
- (16:49) Putting the consumer first, brand second
- (20:17) The relationship between consumer care and retailers
- (24:26) Data collaboration with retailers
- (27:22) The future of AI
- (29:23) Lightning round
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Sponsor
This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.
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Links
Connect with Moritz on LinkedIn
This episode features an interview with Moritz Klaemt, Vice President for Digital Marketing & eCommerce at Henkel. As a CPG brand specialist in Henkel’s Laundry & Home Care Division, Moritz helps to drive consumer value and alleviate pain points through digital transformation.
On today’s episode, Moritz discusses Henkel’s digital community platform, “Ask Team Clean,” explains the difference between consumer centricity and consumer engagement, and touches on the future of AI.
--
“Understand what is relevant for the consumer, and only then say, ‘okay, what role do I now play with my brands?’” -Moritz Klaemt
--
Show Notes
- (1:35) Tony’s takeaways on the conversation
- (2:45) Moritz’s background
- (6:06) A primer on Henkel’s Laundry & Home Care division
- (9:54) Moritz’s approach to E-commerce
- (11:35) Introducing “Ask Team Clean”
- (16:49) Putting the consumer first, brand second
- (20:17) The relationship between consumer care and retailers
- (24:26) Data collaboration with retailers
- (27:22) The future of AI
- (29:23) Lightning round
--
Sponsor
This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.
--
Links
Connect with Moritz on LinkedIn
Previous Episode
The Freedom of Flip-Flops with Scott Ziegler, EMEA Retail Director at Havaianas-Alpargatas
This episode features an interview with Scott Ziegler, EMEA Retail Director at Havaianas-Alpargatas. For 38 years, Scott has worked with some of the most iconic brands in the apparel world, from Foot Locker in the U.S. to now Havaianas in Europe, which sells over 200 million pairs of flip-flops each year.
On today’s episode, Scott walks us through their Madrid flagship location, makes a case for RFID, and explains what LMX Theory is and how he uses it to build out his teams.
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“One of the great joys that I have is going into stores in Europe - and that was one of the big surprises for me - is how enthusiastic the employees were for the product.” -Scott Ziegler
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Show Notes
- (1:27) Tony’s takeaways on the conversation
- (3:23) Scott’s background in retail and current role at Havaianas
- (4:54) The freedom of flip-flop culture
- (6:55) Transporting customers to the beach through store design, ambience, and passionate employees
- (9:52) Recent developments: click-and-collect, franchising, and digital windows
- (11:16) A walk through the Madrid flagship store
- (13:56) Using technology to improve inventory accuracy
- (15:34) The two-way trust exchange of Leader-Member Exchange (LMX) Theory
- (19:34) Allowing employees to do their job and bring solutions
- (21:58) Enhancing the customer experience
- (24:23) Lightning round
- (27:54) Scott’s parting advice
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Sponsor
This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.
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Links
Next Episode
Cheers to Sustainability with Tim Moerman, Sustainability & ESG Director Europe at Anheuser-Busch InBev
This episode features an interview with Tim Moerman, Sustainability & ESG Director at Anheuser-Busch InBev in Europe. Tim works to deliver sustainable value through global sustainability goals, entrepreneurship, and supply chain D&I.
In today’s episode, Tim discusses meeting the consumer demand for sustainability, how he’s using technology for efficiency and transparency, and all that AB InBev is doing to support a future with more cheers.
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“What's going to be adamant is that we decarbonize faster than ever before in the next couple of years. So it's almost not the reduction that you will have between today and 2050, it's the whole volume of emissions that you will still have on the way to get there. That is gonna be very critical. And I think that's that kind of trickle-down in more, more people's minds.” - Tim Moerman
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Show Notes
- 02:06 - Tim’s journey to AB InBev
- 08:25 - AB InBev’s mission to net zero carbon emissions by 2040
- 16:09 - Tim’s approach from a technology ecosystem standpoint
- 25:26 - The goal to be more local, natural, and inclusive
- 37:38 - Tim’s advice
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Sponsor
This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.
—
Links
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