Bringing the Brand to Life with Jonathan Muir, Global Director of Retail Activation at adidas

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Show Notes

(1:27) Tony’s takeaways on the conversation
(2:29) Jonathan’s journey across the globe
(6:07) Making brand campaigns come to life in retail environments
(7:36) A walk through adidas’s Berlin flagship store
(11:14) Driving the experiential with “Green Lab”
(12:50) A paradigm shift in the shopping experience
(15:09) How adidas is using the digital to power the physical
(17:18) Making app integration a focal point
(20:06) How to build a value-added experience that benefits consumers
(23:12) Jonathan’s key to driving acceptance and adoption
(25:50) The emotional connection of sneakers
(27:59) Lightning round
(32:43) Jonathan’s elevator pitch on retail activation

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Previous Episode

Taking Inventory with Dean Frew & Johan Stenström, CTO & SVP of SML Group and Supply Chain Developer at Stadium

This episode features an interview with Dean Frew and Johan Stenström, CTO & SVP of SML Group and Supply Chain Developer at Stadium, respectively. SML recently partnered with Stadium to provide their item-level RFID solutions, helping increase inventory accuracy at the Swedish sports retailer to 99.5%.

On today’s episode, Dean and Johan discuss the origins of their partnership, the buy-in needed for digital transformation, and why the most successful retailers are the ones challenging their assumptions about inventory accuracy.

“Retailers who are challenging their assumptions about their inventory accuracy and their true in-store performance are the ones who are moving forward.” -Dean Frew & Johan Stenström

Show Notes

(1:35) Tony’s takeaways on the conversation
(2:54) Johan’s background at Stadium
(3:50) Dean’s background at SML Group
(5:31) The evolution of RFID technology
(8:24) Stadium enters the picture
(14:22) Out-of-stock: a common use case
(17:08) Optimizing other nodes in the supply chain
(19:23) How RFID has benefited Stadium
(21:14) Overcoming data obstacles
(22:47) Why are some retailers still not using RFID?
(29:50) Lightning round
(35:04) Final advice

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Next Episode

The Freedom of Flip-Flops with Scott Ziegler, EMEA Retail Director at Havaianas-Alpargatas

This episode features an interview with Scott Ziegler, EMEA Retail Director at Havaianas-Alpargatas. For 38 years, Scott has worked with some of the most iconic brands in the apparel world, from Foot Locker in the U.S. to now Havaianas in Europe, which sells over 200 million pairs of flip-flops each year.

On today’s episode, Scott walks us through their Madrid flagship location, makes a case for RFID, and explains what LMX Theory is and how he uses it to build out his teams.

“One of the great joys that I have is going into stores in Europe - and that was one of the big surprises for me - is how enthusiastic the employees were for the product.” -Scott Ziegler

Show Notes

(1:27) Tony’s takeaways on the conversation
(3:23) Scott’s background in retail and current role at Havaianas
(4:54) The freedom of flip-flop culture
(6:55) Transporting customers to the beach through store design, ambience, and passionate employees
(9:52) Recent developments: click-and-collect, franchising, and digital windows
(11:16) A walk through the Madrid flagship store
(13:56) Using technology to improve inventory accuracy
(15:34) The two-way trust exchange of Leader-Member Exchange (LMX) Theory
(19:34) Allowing employees to do their job and bring solutions
(21:58) Enhancing the customer experience
(24:23) Lightning round
(27:54) Scott’s parting advice

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