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Winning IR

Winning IR

Irwin

Winning IR is a podcast exploring the diverse insights within the investor relations community. Join host Mark Fasken as he discusses the winning strategies, tactics, and shifts in thinking with innovative investor relations professionals who are redefining the profession. Each episode features a different challenge, innovation, or perspective on the ever-evolving role of investor relations, giving you real, actionable insight you can use to build a better investor relations program. Winning IR is hosted by Irwin, an investor relations and capital markets platform built on the belief that investor relations is a critical strategic component of a company's success. Companies deserve a platform that unlocks critical strategic insight, automates manual and time-consuming tasks and consistently innovates alongside the ever-evolving role of the IR team.
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Top 10 Winning IR Episodes

Goodpods has curated a list of the 10 best Winning IR episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Winning IR for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Winning IR episode by adding your comments to the episode page.

There’s an inspirational community of professionals working in investor relations, but so few opportunities to learn from our peers and hear about their stories, their challenges, and their triumphs.

Investor relations has changed drastically since the coining of the term by General Electric in 1953. Today’s IROs need to foster deep relationships with the investment community, act as strategic advisors to the management team, become experts in ESG and corporate governance, all while providing quality, transparent and credible information to investors. There's tremendous insight to be gained from IR professionals who have weathered the changes of the industry, the up-and-coming IR innovators, and the many leaders within the broader capital markets community

Winning IR is an investor relations podcast designed to showcase the transformation of the IR profession, and profile the leading experts who are leading the change. Join Irwin COO Mark Fasken as he meets with IR professionals to learn more about the real impacts and advances being made by investor relations professionals in an increasingly sophisticated capital markets environment.

Each episode this season will focus on a different challenge, innovation or perspective on the ever-evolving role of IR, giving you real actionable insight that you'll be able to use to build a better investor relations program. This season we’ll talk to a range of guests about their experience and best advice, giving you insights into topics like ESG, activism, earnings calls, creative storytelling, building your IR program and much more

Winning IR is produced by Irwin, a leading provider of investor relations software. Irwin is built on the belief that investor relations is a critical strategic component of a company's success. Companies deserve a platform that unlocks critical strategic insight, automates manual and time-consuming tasks, and consistently innovates alongside the ever-evolving role of the IR team. At Irwin, we believe that with better investor relations, companies can have more time to focus on their products, services and employees to drive true innovation. And so this podcast came to be, we want to elevate the voices on the frontlines of IR—the innovators, and the game changers.

Winning IR is brought to you by Irwin.
For more winning ideas, subscribe to Winning IR wherever you get your podcasts.
For more information, visit getirwin.com/winning-ir

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This episode of Winning IR discusses the similarities and differences of investor relations and public relations. Fabiane Goldstein, Investor Relations Senior Director at Grayling, joins Mark Fasken to talk about the overlap between IR and PR and what IR professionals can do to maximize their investor brand. Listen to the episode or read the transcript to learn more about:

  • How does IR relate to PR?
  • What challenges arise when building an investor brand?
  • Why is social media important for investor relations?
  • How should IROs approach building a social media / PR strategy? What are the first steps they can take to get started?
  • What challenges do international companies face when trying to enter North American markets?
  • How can IROs determine the impact or ROI of PR?
  • How can IROs leverage existing content to develop an investor marketing strategy?

About Our Guest:
Fabiane Goldstein established herself as a reference in Strategic IR in Latin America, serving clients of all sectors and sizes in strategic projects, writing dozens of articles, hosting and participating in several webinars. She brings 20 years of experience in the financial markets and is an expert on Investor Relations, Corporate Communications, Sustainability/ESG & Integrated Reports and the power of Social Media in the capital markets.
Connect with Fabiane on LinkedIn here.

Winning IR is brought to you by Irwin.
For more winning ideas, subscribe to Winning IR wherever you get your podcasts.
For more information, visit getirwin.com/winning-ir

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This episode of Winning IR explores the challenges faced by IROs and issuers in new and emerging industries. Leah Gibson, Vice President, Investor Relations & Strategic Communications at Cybin Inc., joins Mark Fasken to share her perspective from transitioning from a traditional biotech company to one developing treatments derived from psilocybin, a Schedule 1 Substance in the US.

Listen to the episode or read the transcript to learn more about:

  • The similarities and differences between IR for traditional and emerging companies.
  • How to address gaps in investor education.
  • Managing the risks and challenges associated with early stage companies.
  • How to manage communication with diverse audiences, including retail investors.
  • Strategies for staying abreast of changes in a dynamic industry.
  • How to successfully engage with an audience of retail investors.
  • How does being in a tightly regulated industry affect your IR strategy?
  • What is the most important thing for an IRO representing an emerging industry to know?

About our Guest:

Leah Gibson is a life sciences investor relations leader with nearly two decades of experience in corporate and shareholder communications, and business strategy development. She has worked with small-, mid- and large-cap publicly traded biotechnology companies in North America, including a $60B large-cap U.S. biotech focused on creating transformative medicines for serious genetic diseases.
Connect with Leah on LinkedIn here.

Winning IR is brought to you by Irwin.
For more winning ideas, subscribe to Winning IR wherever you get your podcasts.
For more information, visit getirwin.com/winning-ir

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This episode of Winning IR discusses what activist preparedness looks like in a public company, and how companies can strategically navigate an activist situation. Michael Verrechia, Managing Director of the M&A and Activism Advisory Group at Morrow Sodali, shares his perspective on how he has helped clients develop the skills and tools they need to defend their board seats.

Listen to the episode or read the transcript to learn:

  • What should IR teams be on the look out for in terms of stock surveillance?
  • What should IR teams do if they think there is an activist in their stock?
  • Is it advisable to proactively reach out to activists?
  • Does having an activist preparedness plan deter activists?
  • What should an activist preparedness strategy include?

Winning IR is brought to you by Irwin.
For more winning ideas, subscribe to Winning IR wherever you get your podcasts.
For more information, visit getirwin.com/winning-ir

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A foundational component to your success as an IRO is your ability to effectively build relationships and engage the C-Suite. This is no small task, as senior stakeholders tend to have varying priorities, appetites for information, and bandwidth. In today’s episode of Winning IR, Mark Fasken and Kendra Brown sit down to discuss her twenty-four-year career at FactSet, what she brought to IR from her nearly two decades of experience in product management, and how to best become a trusted strategic resource to the C-Suite.

Listen to the full episode to learn more about:

  • Lessons from Kendra’s career journey that spans product management, chief of staff, to the head of IR at FactSet
  • How to build a regular cadence of feedback and information sharing with your management team
  • Advice for IROs looking to build stronger internal relationships and company context
  • How IROs can get a seat at the company’s strategic table
  • How to effectively measure your IR program and how to leverage unique channels or data sources to drive leadership decision making
  • How better data and intelligence leads to more effective investor relations

Don’t miss your chance to explore the powerful partnership between Irwin and FactSet. For more information on how this software integration can benefit your IR program today, head to our website: www.getirwin.com.

Winning IR is brought to you by Irwin.
For more winning ideas, subscribe to Winning IR wherever you get your podcasts.
For more information, visit getirwin.com/winning-ir

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IR is a busy and sometimes chaotic role at any public company. IR teams carry the weight of relationships that can impact a company's performance in the public markets, and managing, maintaining, and growing those relationships requires constant care. The role becomes even more critical when a company dominates the headlines.

In today’s episode, Mark Fasken sits down with Andrea Daley, Vice President of Investor Relations at Dentsply Sirona. In 2022, just one year into Andrea’s tenure in her first IR role, the company faced numerous executive transitions and challenging situations in the markets and the press. Andrea and Mark discuss her experience leading IR through that time, her best advice to IROs finding themselves in a similar situation, and how facing those challenges built a stronger and more resilient IR function.

Listen to the full episode to learn more about:

  • Communicating executive departures
  • Which partners and internal groups to leverage for support
  • Working with an interim executive team and how to transition the new executive team into the company.
  • Managing relationships with the investment community
  • The power of the IR community during challenging times
  • How tough times build stronger teams

Winning IR is brought to you by Irwin.
For more winning ideas, subscribe to Winning IR wherever you get your podcasts.
For more information, visit getirwin.com/winning-ir

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In this new episode of Winning IR, Mark Fasken sits down with Rebecca Gardy, Senior Vice President and Chief Investor Relations Officer at Campbell Soup Company, to talk about how to lead through influence and foster stronger relationships with external and internal stakeholders.

Rebecca talks about the three most important skills for a successful IRO, the importance of trusted relationships between IR and internal stakeholders that create value for the whole organization, how IROs can build the skills needed to grow, and more insights from her extensive career in finance and communications.

In this episode, we cover:

  • The skills you need to be successful in IR
  • How to build more influence as an IRO
  • How to develop your skills
  • Common skill gaps for new IROs
  • How to balance the art and science of an IR role
  • Managing internal stakeholders with different priorities
  • How to build stronger relationships
  • And how to navigate challenging economic environments

About Our Guest:
Rebecca Gardy is the Senior Vice President and Chief Investor Relations Officer at Campbell Soup Company. She has extensive IR experience working at companies like Nike, Popeyes, Green Sky, and KPMG.
Connect with Rebecca on LinkedIn.

Winning IR is brought to you by Irwin.
For more winning ideas, subscribe to Winning IR wherever you get your podcasts.
For more information, visit getirwin.com/winning-ir

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The earnings cycle can sometimes force a focus on communicating short-term results and strategies with the investment community. This can sometimes prevent issuers from sharing their companies' long-term vision and strategy effectively. So how can you ensure that your vision is understood?

In this episode of Winning IR, Mark Fasken and Moira Conlon, Founder, and CEO of Financial Profiles, talk about balancing short-term success and reporting with creating and communicating a long-term, value-driven company story.

Listen to the full episode to learn more about:

  • Balancing short-term reporting and selling the long-term strategy of your company
  • How to know if investors understand the long-term strategy
  • What to do when the investment company doesn’t see the long-term vision
  • The components of a long-term approach to investor communications
  • Where to find examples of companies who are doing it well
  • Communicating long-term vision in a volatile market

Winning IR is brought to you by Irwin.
For more winning ideas, subscribe to Winning IR wherever you get your podcasts.
For more information, visit getirwin.com/winning-ir

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In today’s episode of Winning IR, Mark Fasken sits down with Chris Mayo, CFA, the Head of Primary Markets, Americas, at the London Stock Exchange Group (LSEG).

As companies in North America continue to seek out capital in the public markets, expanding access to capital through an international listing can provide opportunities from some of the deepest pools of capital in the world.

Chris shares his advice for North American companies on listing strategies and what issuers need to know about accessing European investors.

Listen to the full episode to learn more about

  • What North American issuers can do to access European investors
  • Why companies should look at listing on an international exchange
  • What the administrative and timeline requirements are for an international listing
  • The advisors companies should recruit when considering a listing
  • The major factors a company should consider when thinking about an international listing
  • The biggest misconceptions about the London Stock Exchange
  • How the UK market compares to North America

Winning IR is brought to you by Irwin.
For more winning ideas, subscribe to Winning IR wherever you get your podcasts.
For more information, visit getirwin.com/winning-ir

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In this episode of Winning IR, Mark Fasken sits down with Gene Rubin, President of Rivel—the largest global perception study provider—to discuss how companies can gain competitive advantages by utilizing research, insight, and distinctive communications.

Gene talks about the insights and value a perception study can provide, what point IRO’s should consider conducting one, the value of hiring an outside firm, and more insights from his 20-plus year tenure at Rivel.

In this episode, we cover:

  • What a perception study is
  • The events that may trigger a need for a perception study
  • Some of the best practices to prepare for a perception study and ensure that it’s successful
  • Conducting a perception study one yourself vs hiring an outside firm
  • Common misconceptions about perception studies
  • The time commitment a perception study requires
  • The steps to take after a perception study has been conducted

About Our Guest

Gene Rubin is the President of Rivel, and has been with the company since 2000. He manages the overall growth of revenue and profitability of the firm while overseeing custom investor perception study projects for several dozen clients. Since joining the Rivel team, he has led 600+ investor perception study projects, advising senior management teams and boards in areas of strategic investor communications across all industries, with a heavier concentration in energy, materials, financials and industrials.

Gene helped to create Rivel’s Executive Intelligence Council (now GuideLign) program and is also heavily involved in its research and programming processes. In addition, he has served as a mentor supporting the growth of Rivel’s consulting team since 2006. He is a frequent presenter and panelist at NIRI local chapter meetings, regional conferences and national events.

Prior to joining Rivel, Gene spent eight years working as a stockbroker for various brokerage firms on Wall Street.

Much of Gene’s free time is devoted to School of Rock activities and his son’s rock & roll band, The Inoculated Canaries.

He earned a BA in International Business from Hofstra University.

Winning IR is brought to you by Irwin.
For more winning ideas, subscribe to Winning IR wherever you get your podcasts.
For more information, visit getirwin.com/winning-ir

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FAQ

How many episodes does Winning IR have?

Winning IR currently has 38 episodes available.

What topics does Winning IR cover?

The podcast is about Management, Podcasts, Business and Cfo.

What is the most popular episode on Winning IR?

The episode title 'S2E7: Alex Jorgensen From Prosek Partners on Ensuring You Have The Right Team to Go Public' is the most popular.

What is the average episode length on Winning IR?

The average episode length on Winning IR is 29 minutes.

How often are episodes of Winning IR released?

Episodes of Winning IR are typically released every 14 days.

When was the first episode of Winning IR?

The first episode of Winning IR was released on Jan 12, 2023.

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