Why They Listen Podcast

Have you ever thought about why you choose to listen to something?

Why do your ears perk up for certain sounds? What peaks your interest? What entices you to want to hear more?

Why are some sounds more soothing to listen to over others?

From birds chirping in the morning to crickets creaking through the night.

From loud honking horns to peaceful crashing ocean waves....

Our ears, like all of the five senses, are pretty particular and specific as to what pleases them and what doesn’t.

The sounds we hear stimulate us... and when we listen really carefully the connections they make inspire us.

For centuries this has been true of music....and the genres we listen to.

Songs, instruments and lyrics connect uniquely with each and every one of us.

And most recently, over the last few years, the same can also be said for podcasting and audio programming.

Where the exponential growth is connecting with more and more people than ever before.

My name is Lou Diamond and I have had the incredible fortune to be involved in podcasting and audio content for several years now. To date, I’ve hosted more than 4 podcast programs across a myriad of topics - business, leadership, marketing, sports & entertainment. One of my shows, Thrive LOUD with Lou Diamond, has had over 500 episodes and counting and has connected to millions of listeners worldwide.

As a speaker and a business growth consultant, I’ve worked with many organizations in helping them better connect to their people, their customers and their prospects. And Podcasting has been an important growth engine for my own business -- engaging me with many new clients, business alliances and partnerships.

Brought to you by AIMeCAST - the Next Generation of Internal and External Communications . We created this podcast “WHY THEY LISTEN” to feature how companies, leaders and brands are using multimedia podcasting to better create their content, engage their audience and convey their message.

As your host, I will provide you a front row seat into discussions with thought leaders and innovative podcasters-- from large organizations to small business owners--that are using the medium to grow their own businesses, sell products and services, and profit from how they’re using their voice.

You’ll hear from a range of guests that have found unique ways to use multimedia podcasting as the basis for training, development, social interaction and culture and community building.

You’ll have a chance to learn from expert marketers, master communicators, creative educators and innovative entrepreneurs that create engaging content to excite audiences and draw in more and more listeners each day.

Our goal: is for you, the listener, to connect to those that have a great understanding of their specific content creation and help you learn the value of what they bring to their audience...and WHY THEY LISTEN...

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WHY THEY LISTEN is powered by AIMeCAST. Each episode is hosted and produced by Lou Diamond and Thrive LOUD Productions. Marketing for the WHY THEY LISTEN podcast is coordinated by Andrew Rimland. The music for WHY THEY LISTEN was written, recorded and produced by Steve Rimland. The podcast artwork was designed by Anna Nygren.

Episodes of WHY THEY LISTEN can be heard wherever you listen to your podcasts and tune in EACH week to connect to listen to new conversations with of innovative leaders and communicators.

THANK you for listening.

Dr. Lyke is a clinical translational investigator with recognized expertise in malaria, tropical diseases, and parasite immunology. Dr. Lyke is board certified in adult Infectious Diseases and maintains an HIV clinic in addition to attending on the hospital wards as an Infectious Diseases Attending. She is the current Director of The Malaria Vaccine and Challenge Unit.

Currently, she conducts malaria and tropical diseases vaccine studies. Dr. Lyke has rebuilt the malaria challenge capabilities at UMB, which has led to novel vaccine work including the first-in-humans challenge trial of a whole-organism Pf sporozoite malaria vaccine and the first-in-humans aseptic malaria challenge. She has planned and led studies aimed at developing parenterally-administered malaria challenges and continues to advance the whole organism, Pf sporozoite malaria vaccine approach through Phase I, II and upcoming Phase III trials. She was the site Principal Investigator for the first Phase I domestic Ebola vaccine trials and is currently leading Ebola and Dengue vaccine trials and participating in the first Zika vaccine trial.

Dr. Kirsten Lyke was recently featured in Rolling Stone magazine as one of the people we are counting on for a COVID-19 vaccine.

In this episode of WHY THEY LISTEN - we learn from Jasper Daniel from the Global Strategic Marketing team at Ethicon, within Johnson & Johnson.

Jasper along with many of his colleagues across Ethicon AND JnJ are utilizing podcasting INSIDE the organization to connect, educate and share learnings.

Hear how Jasper and his team partnered with AIMeCAST to come up with the ideal platform for a very specific and unique listening audience.

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"WHY THEY LISTEN" is powered by AIMeCAST - Produced by THRIVE LOUD Productions Hosted by Lou Diamond

David B. Falk is an American sports agent who primarily works with basketball players in the National Basketball Association. Falk began his career representing professional tennis players for Donald Dell's ProServ and is best known for representing sports icon Michael Jordan for the entirety of Jordan's career.

Besides Jordan, Falk has represented more than 100 other NBA players, and is generally considered to be the most influential player agent the NBA has seen. During the peak years of Falk's career in the 1990s, he was often considered the second-most powerful person in the NBA behind Commissioner David Stern, and in 2000 he had at least one client on all but two NBA teams. He was listed among the "100 Most Powerful People in Sports" for 12 straight years from 1990 to 2001 by The Sporting News, and was also named one of the Top 50 Marketers in the United States by Advertising Age in 1995.

David connects with Lou Diamond on "WHY THEY LISTEN" and shares how through his hard work, amazing experiences and powerful connections has earned him the voice that gets his clients to listen.

In this episode of WHY THEY LISTEN - we learn from Andrea Koppel, the founder and chief java junkie of Time4Coffee.org. A company with a mission to help one million college students turn their degrees into careers they’ll love.

Since founding Time4Coffee in early 2018, years before the coronavirus made in person networking coffees next to impossible, Andrea has had hundreds of virtual networking coffees with people – in dozens of different careers. These ‘caffeinated career conversations’ cover topics like: what different jobs are really like; how young people can break into these industries; how to bounce back from career fails and how people found their professional passions.

Today Time4Coffee has thousands of fans in 160 countries and all 50 states. Prior to becoming an entrepreneur and podcaster, Andrea zigged and zagged her way across three different careers. She started out her professional life as a journalist where she spent 20 years, the last 14 of them as an on-air correspondent with CNN as a foreign correspondent in Asia and then covering American foreign and domestic policy.

She then pivoted into public relations and eventually into the nonprofit world, leading global affairs and policy for Mercy Corps, an international humanitarian and development organization. Andrea has a B.A. in political science, Asian studies and Chinese from Middlebury College.

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"WHY THEY LISTEN" is powered by AIMeCAST - Produced by THRIVE LOUD Productions Hosted by Lou Diamond