27 IBM Design Chief Phil Gilbert on Leadership as Love

09/25/19 • 56 min

Though Phil Gilbert’s official job title is General Manager of Design at IBM, he’s more often referred to as IBM’s very own design evangelist. But ask him to describe his earliest creative impulses and he’ll tell you without hesitation that he was an entrepreneur from “day one.”

It quickly became clear that Phil is all these things and more after spending the day with him at IBM’s colorful, post-it-strewn design studio in Austin. In other words, to use a tech-speak term of art: Phil is a unicorn.

Need proof? Look no further than his decision to embed design thinking at scale across a company that spans 387,000 employees and 170 countries. Fast Company recently praised Gilbert’s accomplishment at IBM as “establishing a modern standard for increasing the role of arts in business.”

Under Phil’s leadership, the legacy computer brand has resurrected and expanded its venerable design program and transformed itself into a nimble, forward-thinking company employing a fleet of designers, charged with applying their problem-solving skills to innovative software and B2B infrastructure initiatives, like quantum computing and state of the art digital security. To wit, ArtCenter alum Tina Zeng, a design researcher on IBM’s security team, offers an insider’s perspective on how design is being deployed on a day to day basis under Phil’s leadership.

Over the course of a lively Change Lab conversation (conducted in IBM’s employee programmed radio station) Phil opened up about his appreciation for the school busing program in Oklahoma City that first exposed him to the value in a diverse learning environment, his evolution as a leader and the importance of seeing every day as a prototype that can be improved upon.

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Encore Episode: Wendy MacNaughton on Road Testing Inspiration

In the lead up to the launch of Change Lab Season 5 on September 25, we’re releasing a series of “Encore” episodes. For this final installment, we caught up with graphic journalist Wendy MacNaughton to discuss her latest creative endeavor: A Honda Element she’s tricked out to function as a mobile studio. The car features a custom-made drafting table, art supply storage, and a double bed to catch some zzz’s on longer road trips. Wendy embarked on the project after realizing that solo time on the road has always been a reliable source of creative inspiration.

Wendy called us from her idea-generating machine in San Francisco to update us on her most recent wanderings. We hope you enjoy the episode. Don’t forget to tune in for a whole new season of conversations on creativity and transformation kicking off with Lorne’s incisive interview with IBM design chief, Phil Gilbert.

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28 Recent Alum Vicente Magaña on Solving the Riddle of Mass Transit in California

ArtCenter’s Transportation Design program has a type and, at first glance, Vicente Magaña seems to fit it perfectly.

A lifelong obsession with cars? Check.

A childhood spent sketching every type of vehicle his imagination could conjure? Check.

An insatiable desire to land a job designing supercars and road testing them at top speed?

Well...that’s where Vicente, a Summer 2019 ArtCenter alum, separates himself from the pack. Vicente is the rare car guy whose driving passion is not to design the ultimate driving machine. Instead, Magaña dreams of designing a public transportation system that turns cars into more of a luxury for weekend joy rides than a necessity for getting from Point A to B. We were particularly intrigued to learn more about the motivating factors guiding Vicente’s unique spin on a quintessential ArtCenter career-path, which is why we selected him for this season’s recent interview.

As the son of Mexican immigrants (and the first person in his family to attend college), Vicente’s upbringing instilled a desire to use his education to improve the quality of life for those who need it most. While attending ArtCenter, Vicente seized every opportunity he could to apply his seasoned problem-solving skills toward the greater good. Nothing illustrates this more than his thesis project, Incog-NEATO, a modular system designed to convert most sedans into a discrete space for living and working out of a vehicle.

Intrigued and impressed by Vicente’s unique combination of courage, empathy, and humility, Lorne dedicated this episode of Change Lab to tracking the journey that brought him to ArtCenter and where he hopes to go from here.

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