Ben Waterhouse on the Dream and Reality of Self Employment

04/02/24 • 39 min

Who Makes Cents?: A History of Capitalism Podcast

One recent study found that 81% of businesses in the United States have zero employees. That is, they are run by sole proprietors, working for and by themselves, The ideal of self-employment has become dominant in our culture, too. More Americans than ever dream of becoming an entrepreneur, an independent owner, a founder.

But for all of its prevalence in our economy and in our imaginations, the origins of this impulse are a bit hazy. When did so many of us begin to idolize self-employment? What might it reveal about broader shifts in the employment landscape in the 20th and 21st centuries? In his new book, One Day I'll Work for Myself: The Dream and Delusion That Conquered America, Ben Waterhouse answers precisely those questions. He explains how the rise of self-employment dates back to the economic transformations of the 1970s and intensified during the decades of precarity that followed. In our wide-ranging conversation, we touch on everything from franchise jurisprudence to the gig economy to the surprising story behind the Sam Adams beer company.

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Brent Cebul on Business, Inequality, and American Liberalism

Most scholars would date the origins of neoliberalism to the 1970s, when a range of crises gave rise to new forms of market-oriented governance.

But Brent Cebul, our guest on this month's episode, argues that liberalism’s sharp turn towards neoliberalism wasn’t so sharp after all. In fact, as early as the New Deal, liberals tried to realize their policy goals through market means. And officials in Washington worked hand-in-hand with otherwise conservative business and municipal elites on those development programs. Throughout the entirety of the long twentieth century, liberals have bound their visions of progress to the local needs of capital. In the process, they’ve ended up entrenching the very inequalities that they had set out to solve in the first place.

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Cheryl Narumi Naruse on Singapore, Postcolonial Capitalism, and Becoming Global Asia

In this month's episode, co-host Jessica Levy and guest Cheryl Narumi Naruse examine popular narratives surrounding Singapore's "miraculous" journey from Third to First world nation, currently ranked third in the world in terms of Gross Domestic Product per capita. The episode takes a particular look at the period leading up to and following the 1997 Asian financial crisis, during which this tiny island city-state underwent a massive rebranding campaign to transform its reputation from a culturally sterile and punitive nation to an alluring location for economic flourishing. Topics discussed include Singapore’s relationship with a core constituency of Global Asia, namely Overseas Singaporeans, genres of postcolonial capitalism, and much, much more.