The Laws of Community Building with Natalie Ellis
09/22/22 • 61 min
1 Listener
Why are you waiting to build your community? In today's episode, we explain why the time is now to start creating, share the five tests to prove community exists, share how to have community members engage with one another, and so much more. Hosts Sahil Bloom & Greg Isenberg, are joined by Natalie Ellis, a self-taught entrepreneur who bootstrapped her way to a community-based company that generates over $6 million per year in recurring revenue. You won't want to miss this episode.
►► Want more community? Learn more here: http://trwih.com
A SPECIAL THANKS TO OUR SPONSOR
►► This episode is brought to you by Retool https://retool.com/
Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster.
Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/
LINKS FOR THIS EPISODE:
Natalie Ellis: https://twitter.com/natalieellis91
Sahil Bloom: https://twitter.com/SahilBloom
Greg Isenberg: https://twitter.com/gregisenberg
Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES
00:00 Sneak Peek
00:57 Loving Cold Exposure
05:36 Why Start-Ups are like Ice baths
07:30 Natalie’s First “Little” Business
13:57 Creating Products from Community
17:47 Community VS Audience
23:05 Generating Engagement & Creating Culture
28:40 The Messy Middle
37:50 Content to Grow, Build, or Sell
41:00 Optimizing Funnels and Adding Value
46:46 Building and Safeguarding the BossBabe Brand
54:05 The Laws for Community Building
58:50 Finding Natalie Ellis
1:00:42 Thanks for Listening
Why are you waiting to build your community? In today's episode, we explain why the time is now to start creating, share the five tests to prove community exists, share how to have community members engage with one another, and so much more. Hosts Sahil Bloom & Greg Isenberg, are joined by Natalie Ellis, a self-taught entrepreneur who bootstrapped her way to a community-based company that generates over $6 million per year in recurring revenue. You won't want to miss this episode.
►► Want more community? Learn more here: http://trwih.com
A SPECIAL THANKS TO OUR SPONSOR
►► This episode is brought to you by Retool https://retool.com/
Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster.
Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/
LINKS FOR THIS EPISODE:
Natalie Ellis: https://twitter.com/natalieellis91
Sahil Bloom: https://twitter.com/SahilBloom
Greg Isenberg: https://twitter.com/gregisenberg
Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES
00:00 Sneak Peek
00:57 Loving Cold Exposure
05:36 Why Start-Ups are like Ice baths
07:30 Natalie’s First “Little” Business
13:57 Creating Products from Community
17:47 Community VS Audience
23:05 Generating Engagement & Creating Culture
28:40 The Messy Middle
37:50 Content to Grow, Build, or Sell
41:00 Optimizing Funnels and Adding Value
46:46 Building and Safeguarding the BossBabe Brand
54:05 The Laws for Community Building
58:50 Finding Natalie Ellis
1:00:42 Thanks for Listening
Previous Episode
How To Monetize On YouTube With Harley Morenstein
Are you watching your window of opportunity pass by? Today we share why you need to start now to create success, explore the lessons you will learn the hard way, and unpack how YouTube continues to disrupt industries. Hosts Sahil Bloom and Greg Isenberg are joined by Harley Morenstein, another member of the “Montreal Mafia,” who created the YouTube sensation Epic Meal Time. Together they discuss how the internet has shrunk the window of acceptability, offer advice on why content creators must check their egos, and share how false starts lead to future success.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSOR
►► This episode is brought to you by Athletic Greens https://athleticgreens.com/wih
AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus!
Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih
LINKS FOR THIS EPISODE:
Harley Morenstein: https://twitter.com/HarleyPlays
Epic Meal Time: https://www.youtube.com/epicmealtime
Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL
Sahil Bloom: https://twitter.com/SahilBloom
Greg Isenberg: https://twitter.com/gregisenberg
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES
00:00 Sneak Peek
00:54 Twitter Beef Introductions
04:35 Proposing Tomorrow’s Future
08:08 The Window of Acceptability
10:47 Starting Epic Meal Time
20:30 Monetizing Youtube
26:09 Before the Creator Economy
31:46 The Dark Side of Audiences
36:24 Controlling Your Content
41:18 Choosing Growth Over Clout
44:30 Harley’s Future for Twitch
50:27 Getting “Mom” Approval
53:48 The Future of Reviewing
59:20 The Learning Costs of Success
1:05:20 Thanks for Listening
Next Episode
Keeping it Real with Danny Trinh
Are you ready for the next iteration of Where It Happens? Greg Isenberg is now the host of the podcast, which will be focused on catching up with incredible guests at the intersection of community, commerce, and content. Today, Greg is joined by Danny Trinh, a new product designer at Snapchat, who learned to build with Greg through shared suffering and triumphs. Together they share the importance of maintaining a beginner's mindset, offer their lessons learned for the next generation, and explain why the best advice can be to trust your gut.
A SPECIAL THANKS TO OUR SPONSORS
►► This episode is brought to you by Retool.
Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster.
Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/
►► This episode is also brought to you by Athletic Greens.
AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus!
Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg
LINKS FOR THIS EPISODE:
Production Team: https://www.bigoceanpodcasting.com
Danny Trinh: https://twitter.com/dtrinh
SHOW NOTES
00:00 Sneak Peek
00:47 Greg’s First Trip to Silicon Valley
03:42 The WHY behind TRWIH Podcast
05:21 The Future of Web Invites: Partiful
10:55 The Eventbrite UX
12:02 Why Web3 is like Web2
16:08 Building Web2 in SF circa 2008
23:18 Missing Vine
25:08 Lessons to the Next Generation
29:30 VCs versus Builders
39:39 100% Unfiltered
44:37 Driving Tanks
48:07 Danny Trinh’s State of Web3
56:02 Experimenting in Web3
1:02:50 Finding Danny Trinh
1:05:47 Thanks for Listening
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